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Kundenindividualisierte Sportartikel. Das Zusammenspiel von Marke und Produkt
Eine Betrachtung der Wechselwirkungen zwischen Mass Customization und Markenführung in der Sportartikelbranche
Autor:in:
Christoph Beaufils (Author)
Subject:
Sport - Sport Economics, Sport Management
Category:
Master's Thesis , 2015 , Grade: 1,0
Price:
US$ 42.99
Welchen Einfluss hat der sportliche Erfolg auf den Absatz von Fanartikeln und Merchandising-Produkten bei Vereinen der Fußball-Bundesliga?
Autor:in:
Patrick Oligschläger (Author)
Subject:
Sport - Sport Economics, Sport Management
Category:
Term Paper , 2014 , Grade: 1,7
Price:
US$ 17.99