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Urban and Regional Planning
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Law - Criminal process, Criminology, Law Enforcement
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Sport - Media and Communication
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Pedagogy - Theory of Science, Anthropology
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Economics - Macro-economics, general
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Politics - Environmental Policy
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History of Europe - Ages of World Wars
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Russian / Slavic Languages
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Leadership and Human Resources - Employer Branding
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Business economics - Corporate communication
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Sociology - Economy and Industry
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American Studies - Culture and Applied Geography
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Politics - Region: Western Europe
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Law - Public Law / Constitutional Law / Basic Rights
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Psychology - Intelligence and Learning Psychology
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Politics - Region: USA
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Business economics - Economic and Social History
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French Studies - Linguistics
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Law - Public Law / Administrative Law
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Politics - Region: Russia
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Didactics - Biolology
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Health - Sports science
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Politics - Region: Near East, Near Orient
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Archaeology
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Design (Industry, Graphics, Fashion)
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Economics - Innovation economics
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Sport - Sport History
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Agrarian Studies
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Gender Studies
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Geography / Earth Science - Tourism Geography
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Law - Penology
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Law - Media, Multimedia Law, Copyright
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Economy - Theory of Competition, Competition Policy
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Health - Fitness and Health Management
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Politics - Region: Eastern Europe
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French Studies - Literature
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Theology - Religion (For Pre-University Students)
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Pedagogy - Reform Pedagogics
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Technology
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Geography / Earth Science - Miscellaneous
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Literature - Comparative Literature
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Communications - Mass Media
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History of Germany - Modern History
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Mathematics - Applied Mathematics
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Didactics - Chemistry
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History of Germany - World War I, Weimar Republic
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Communications - Media History
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Law - Philosophy, History and Sociology of Law
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Sociology - Habitation and Urban Sociology
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Communications - Theories, Models, Terms and Definitions
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Computer Science - Miscellaneous
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Politics - Topic: Development Politics
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Pedagogy - History of Pedagogy
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Business economics - Market research
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English Language and Literature Studies - Linguistics
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Politics - Basics and General
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Politics - Region: Middle and South America
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Cultural Studies - European Studies
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Engineering - Communication Technology
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Engineering - Automotive Engineering
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Computer Sciences - Artificial Intelligence
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Sociology - General and Theoretical Directions
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Politics - Topic: Globalization, Political Economics
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Leadership and Human Resources - Occupational burnout and stress at...
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Law - Public Law / Miscellaneous
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Art - Miscellaneous
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Biology - Diseases, Health, Nutrition
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Sociology - Medicine and Health
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Geography / Earth Science - Geology, Mineralogy, Soil Science
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Politics - Topic: International Organisations
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Politics - Other International Politics Topics
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Romance Studies - Italian and Sardinian Studies
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Politics - Region: Africa
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Theology - Comparative Religion Studies
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Computer Science - IT-Security
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Communications - Interpersonal Communication
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Cultural Studies - Empiric Cultural Studies
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Economics - Micro-economics
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Cultural Studies - Basics and Definitions
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Sociology - Communication
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History - America
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Biology - Zoology
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Sociology - Religion
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Health - Digital Health Management
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Sociology - Consumption and Advertising
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Social Work - Child and Youth Welfare
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Landscape Management
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Nursing Science - Geriatric Care
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German Studies - Genres
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Communications - Broadcast and entertainment
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Philosophy - Philosophy of the 19th Century
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Didactics - Physics
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Rhetoric / Elocution / Oratory
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Engineering - Aerospace Technology
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Sociology - Methodology and Methods
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Engineering - Metal Engineering, Metal Processing, Metal Structure
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Medicine - Other
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Romance Studies - Latin American Studies
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Literature - General
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Biographies
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Literature - Modern Literature
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Economics - Economic Cycle and Growth
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Politics - History of Political Systems
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Health - Physical Therapy / Occupational Therapy
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Politics - General and Theories of International Politics
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Geography / Earth Science - Cartography, Geographic Information Sci...
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Orientalism / Sinology - Chinese / China
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Philosophy - General Essays, Eras
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Art - Painting
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Pedagogy - Inclusion
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Politics - Topic: German Foreign Policy
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Sociology - Old Age
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Biology - Micro- and Molecular Biology
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Transportation Science & Technology
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Mathematics - Statistics
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Psychology - Cognition
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Economics - Foreign Trade Theory, Trade Policy
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Economy - Transport Economics
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Nursing Science - Dementia
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Scandinavian Languages
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Physics - Other
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Law - Data protection
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Ethics
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Computer Science - General
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Law - Civil / Private / Family Law / Law of Succession
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Law - Civil / Private / Law of Obligation / Property Law
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Tourism - Hotel Management
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Nursing Science - Nursing crisis
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Latin philology - Literature
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Library Science, Information- / Documentation Science
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Orientalism / Sinology - Arabistic
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Physics - Optics
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History - Asia
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Politics - Topic: Public International Law and Human Rights
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Didactics for the subject English - Literature, Works
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Orientalism / Sinology - Islamic Studies
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Engineering - Safety Engineering
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Biology - Ecology
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Biology - Human Biology
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Didactics - Spanish
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Didactics for the subject French - Pedagogy, Literature Studies
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Psychology - Forensic Psychology and Penal System
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Psychology - Diagnostics
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Orientalism / Sinology - Japanology
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Business economics - Organization
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Food Technology
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German Studies - Semiotics, Pragmatics, Semantics
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History - Basics
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Medicine - Biomedical Engineering
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Sociology - War and Peace, Military
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Didactics - Computer Science
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Health - Gerontology
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Philosophy - Philosophy of the 17th and 18th Centuries
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Art - Photography and Film
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World History - Modern History
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Mathematics - Miscellaneous
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Economics - Statistics and Methods
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Didactics for the subject German - German as a Second Language
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Pedagogy - Integration
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Medicine - Therapy
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Medicine - Alternative Medicine
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Economics - Industrial Economics
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Art - Overall Considerations
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Medicine - Hospital Environment, Clinical Medicine
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Medicine - Neurology, Psychiatry, Addiction
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Biology - Genetics / Gene Technology
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Engineering - General
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Didactics for the subject German - Grammar, Style, Working Technique
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Health - Children and adolescents
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Politics - Region: Southeastern Europe
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Chemistry - Physical and Theoretical Chemistry
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Didactics - Geography
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South Asian Studies, South-Eastern Asian Studies
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Chemistry - Anorganic Chemistry
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Book Science
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Tourism - Hotel Industry / Catering
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Textile, Print, Crafting
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Medicine - Dentistry
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Pedagogy - Higher Education
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Organisation and administration - Public administration
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Pedagogy - Music education
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Psychology - Methods
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Romance Studies - Interdisciplinary
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Politics - Region: Far East
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Politics - Region: South Asia
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Geography / Earth Science - Meteorology, Aeronomy, Climatology
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Mathematics - Stochastics
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Sociology - Knowledge and Information
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Orientalism / Sinology - Miscellaneous
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Chemistry - Materials Chemistry
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Forestry / Forestry Economics
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Nursing Science - Acute care
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Health Sciences - Health education
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Theology - Islamic theology
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Art - Art Theory, General
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History of Europe - European Postwar Period
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English Language and Literature Studies - Culture and Applied Geogr...
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Materials Science
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Didactics for the subject German - Miscellaneous
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Chemistry - Analytical Chemistry
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Philosophy - Philosophy of the Ancient World
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History - Africa
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French Studies - Culture
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Medicine - Internal Medicine
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Chemistry - Bio-chemistry
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Physics - Theoretical Physics
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Biology - Miscellaneous
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Engineering - System Science
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Law - Civil Action / Lawsuit Law
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Medicine - Neoplasms, Oncology
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Didactics for the subject French - Literature, Works
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Health Sciences - Health Logistics
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Latin
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Leadership and Human Resource - War for Talents
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Health - Stress management
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Business economics - Review of Business Studies
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Pedagogy - Gifted Education
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Philosophy - Philosophy of the present
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Communications - Specialized communication
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Physics - Nuclear Physics
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Chemistry - Organic Chemistry
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Politics - Methods, Research
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Art - Computer Art / Graphics / Art in Media
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Psychology - Biological Psychology
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English Language and Literature Studies - Other
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Health - Persons with disabilities
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Communications - Methods and Research Logic
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Medicine - Pharmacology, Pharmacy
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Engineering - Chemical Engineering
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Psychology - Psychology of Religion
(6)
Law - IT law
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History of Europe - Europe in the Cold War
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Politics - Topic: History of Inernational Relations
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Leadership and Human Resources - Coaching
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Romance Studies - Portuguese Studies
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Medicine - Radiology, Nuclear Medicine
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Art - Installation / Action/Performance Art / Modern Art
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Didactics for the subject German - Genres
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English Language and Literature Studies - Comparative Literature
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Medicine - Diagnostics
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Art - Sculpture / Plastics
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World History - General and Comparison
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Didactics - Social Studies/ Civics
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Physics - Applied physics
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Guidebooks - Health
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Romance Studies - Comparative Studies
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Jewish Studies
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Sociology - Basics and General
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Medicine - General
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Medicine - Surgery, Accident Medicine
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Musicology - Popular music
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Didactics - E-Learning
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Mathematics - General, Basics
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Politics - Topic: International relations
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Nursing Science - Adjacent fields
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Education - Reading Instruction
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Mathematics - Algebra
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Mathematics - Analysis
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Communications - Ethics in the Media
(4)
Nursing Science - Violence in nursing
(4)
Computer Science - Theory
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Didactics for the subject German - History of Literature, Eras
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Pedagogy - Class Preparation General
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Didactics - Handwork, Textiles
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Mathematics - Number Theory
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Ergonomics
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Museum Studies
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Literature - Medieval Literature
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Education - Educational Tests & Measurements
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Nursing Science - Palliative Care
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Engineering - Mining Engineering
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World History - Antiquity
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Engineering - Plastics
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Biology - Neurobiology
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Sport - Sports Equipment and Supplies
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Computer Science - Games Engineering
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Asian studies
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Computer Science - SEO, Search Engine Optimization
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Earth Science / Geography - Geopolitics
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Computer Sciences - Cryptocurrency
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Computer Sciences - Computational linguistics
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Computer Sciences - Internet of Things, IOT
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Didactics - Reading
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Economy - Real estate industry
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Musicology - Systematic musicology
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Organisation and administration - Public safety and order
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Business economics - Project Management
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Literature - Romance Literature
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Cultural Studies - GLBT / LGBTIQ
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Business economics - E-Commerce
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Physics - Astronomy
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Biology - Behaviour
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Biology - Cytology
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Art - Graphics / Illustration / Print
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Art - Arts Management
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Medicine - Pediatrics
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Didactics for the subject English - Miscellaneous
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French Studies - Miscellaneous
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Guidebooks - Sports and Fitness
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Literature - Latin America
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Medicine - History
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Guidebooks - Self-help and Psychology
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Physics - Thermodynamics
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Physics - Mechanics
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Indology
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Medicine - Pathology
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Biology - Botany
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African Studies - Linguistics
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Engineering - Naval Engineering, Ocean Engineering
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Earth Science / Geography - Palaeo-Ontology
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Cultural Studies - East European Studies
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African Studies - Miscellaneous
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Latin philology - Medivial and Modern Latin
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Romance Studies - Miscellaneous
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Learning materials - Mathematics
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Literature - Slavic Literature
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Physics - Biophysics
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Nature Protection, Landscape Conservation
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Communications - Technical Communication
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Computer Sciences - Industry 4.0
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Chemistry - Other
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Medicine - Orthopedy
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American Studies - Miscellaneous
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Presentations, Models, Tutorials, Instructions
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Medicine - Anatomy, Physiology, Cytology
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Audio Engineering
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Chemistry - Macromolecular Chemistry, Polymer Chemistry
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Philosophy - Early Modern Philosophy (approx. 1350-1600)
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Instructor Plans: Gastronomy / Hospitality / Tourism
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Cultural Studies - North African Studies
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Instructor Plans: Commercial Professions / Administration
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Egyptology
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African Studies - Culture and Applied Geography
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Computer Science - Bioinformatics
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Chemistry - Food Chemistry
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Economics - History
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Nautical Science
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Physics - Experimental Physics
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Didactics for the subject English - Applied Geography
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Engineering - Geotechnology
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Health Sciences - History
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Didactics for the subject English - Grammar, Style, Working Technique
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Greek Studies - Literature
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Instructor Plans: Pedagogy / Education / Consultation
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Guidebooks - School, Education, Pedagogy
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Psychology - Animal Psychology
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Cultural Studies - Near Eastern Studies
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History - Australia, Oceania
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Didactics for the subject French - Miscellaneous
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Engineering - Computer Engineering
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Art - Visual arts general, stylistics
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Organisation and administration - Disaster control
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Didactics - Ethics
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Musicology - Historical musicology
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Health - Mental Health
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Art - Visual artists
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Musicology - Contemporary music
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Environmental Sciences - Climate and environmental protection
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Politics - Topic: Social Policy
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Didactics - Art
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Health - Nursing Science
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Politics - International Politics and Country Analyses
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Cookbook
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Political Science
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Tourism
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Theology / Religion
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Astronomy
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Biology - Evolution
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Romance Studies - Catalan Studies
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African Studies - Literature
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Modern Greek
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Didactics - Latin
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Medicine - Human Genetics
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Cultural Studies - Holocaust Studies
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American Studies - Comparative Literature
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Philosophy - Philosophy Beyond Occidental Tradition
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Romance Studies - Other Languages
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Dutch (Literature, Culture and Language)
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Didactics for the subject English - History of Literature, Eras
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Didactics for the subject French - Applied Geography
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Travel Guidebooks - Travelogues
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Art - German art
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Physics - General
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Politics - Region: Other States
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Classic Philology - Other
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Medicine - Medical Frontiers and Special Areas
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Art - Arts and Crafts
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Didactics for the subject French - Grammar, Style, Working Technique
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Literature - Canada
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Psychology - Adjacent Fields and Auxiliary Sciences
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Art - Iconography, motives, symbols
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Veterinary medicine
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Travel Guidebooks - Travel Guides
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Medicine - Gynecology, Andrology
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Biology - Developmental Biology
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Physics - Acoustics
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Corporate Social Responsibility. Der Markt mit der Moral
„Greifen Sie zu! Das Produkt mit 100% reinem Gewissen.“
Autor:in:
Magistra Artium Marianne Korff (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2008 , Grade: 1,0
Price:
US$ 36.99
Der Chief Marketing Officer – eine Topmanagement-Position mit Zukunft?
Autor:in:
Ines K. (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2013 , Grade: 2,3
Price:
US$ 33.99
Kommunikation mit Senioren
Anforderungen an die Ansprache älterer Menschen am Beispiel einer Werbeanzeige für das Betreute Wohnen
Autor:in:
Susann Störl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 42.99
Entwicklung einer Customer-Journey-orientierten Marketing-Strategie auf Instagram für Unternehmen mit E-Commerce
Autor:in:
Julia Schandl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,3
Price:
US$ 40.99
Werbung mit Sport Testimonials. Glaubwürdigkeit von Sportlern, wenn sie als Werbegesicht einer Marke auftreten
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,3
Price:
US$ 42.99
Umweltschutz in den sozialen Medien mit Schwerpunkt auf Influencer Marketing
Autor:in:
Sonja Schüller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 10,00
Price:
US$ 28.99
Influencer Marketing jenseits der 50+. Handlungsempfehlungen für die Kommunikation mit Best Agern
Autor:in:
Julia Meier (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2020 , Grade: 2,7
Price:
US$ 36.99
Vielfalt zeigen. "Diversity Marketing" in der Werbung mit dem Fokus auf ethnische Vielfalt
Autor:in:
Vera Karpuschkin (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 2,5
Price:
US$ 36.99
Kommunikative Maßnahmen im Umgang mit kognitiven Dissonanzen bei Konsumenten
Autor:in:
Martin Sass (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012 , Grade: 1,60
Price:
US$ 36.99
Trendsetter - Trendentdecker? Der Umgang von PR-Agenturen mit künftigen Umwelten
Autor:in:
Dipl.-Soz. Tina Glockmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2007 , Grade: 1,7
Price:
US$ 36.99
Sponsoring an Schulen: Analyse des deutschen Status Quo mit transatlantischem Ausblick auf die Verhältnisse in den Vereinigten Staaten
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2008 , Grade: 1,5
Price:
US$ 36.99
Testimonialwerbung. Werbung mit Prominenten. Turbos für die Marke oder Geldverschwendung
Autor:in:
Julia Vetter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2006 , Grade: 1,0
Price:
US$ 36.99
Klassische und direkte Kommunikation mit jungen Zielgruppen im Vergleich
Autor:in:
Kirsten Borgelt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2004 , Grade: 1,0
Price:
US$ 33.99
Kommunikationskonzept für die Destination Fuerteventura mit dem Schwerpunkt des "gesunden Urlaubs" für die Zielgruppe der jungen Doubles
Autor:in:
Julia Künnemann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Elaboration , 2003 , Grade: 1,7
Price:
US$ 33.99
Wirkung der crossmedialen Kommunikation im Bereich des Naturschutzes bei Kindern mit Hilfe von Zootieren als Botschafter
Autor:in:
Marlies Thieme (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 2,0
Price:
US$ 40.99
Markenkommunikation mit Prominenten
Eine Untersuchung der Eignung und des Werbewirkungserfolgs von Testimonials zur Bildung von Markenpersönlichkeit bei Rezipienten
Autor:in:
Jennifer Hilker (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 44.99
Werbung als Dissonanzauslöser - Die Wirkung von Social Advertising und der Umgang des Rezipienten mit Einstellungsirritationen
Autor:in:
Sabrina Schöberl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2008 , Grade: 2
Price:
US$ 42.99
Plakatkampagne für Männer, die Sex haben mit Männern (MSM)
Autor:in:
Sybille Imesch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Swiss Diploma Thesis , 2005 , Grade: 5,7 (insigni cum laude)
Price:
US$ 41.99
Unternehmensreputation in den Medien
Ein Vergleich von Social Media mit klassischen Massenmedien bei der Bildung von Unternehmensreputation
Autor:in:
Karl Biedermann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2011 , Grade: 1,0
Price:
US$ 36.99
Plastikkonsum im modernen Alltag
Über einen nachhaltigen Umgang mit Kunststoffverpackungen
Autor:in:
Ariane Lüpke (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 2,0
Price:
US$ 36.99
Influencer Marketing auf YouTube
Eine Studie zur Ermittlung der Akzeptanz von Produktplatzierungen mit abgeleiteten Handlungsempfehlungen für die Branche
Autor:in:
Olga Nohles (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,8
Price:
US$ 45.99
Optimierung der Web Usability von Online-Spezialitätenshops
Testing von zwei Webshops mit der Thinking Aloud Methode
Autor:in:
Anita Gerstmayr (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1
Price:
US$ 33.99
Technischer Fortschritt oder menschlicher Rückschritt?
Der Umgang mit privaten Informationen im digitalen Zeitalter und seine ambivalenten Wirkungspotenziale
Autor:in:
Claudius Reinicke (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,0
Price:
US$ 36.99
Native Advertising Mobil
Native Advertising als Erlösquelle für Medienunternehmen mit Fokus auf Inhalte für mobile Endgeräte
Autor:in:
Lukas Ritzel (Author)
,
Cem Van der Schaar (Author)
,
Steven Goodman (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013
Price:
US$ 38.99
Genderspezifische Ansprache von Frauen in der finanziellen Vorsorgeberatung
Der Einsatz zielgruppenorientierter Kommunikation für österreichische Frauen in der finanziellen Vorsorge mit Versicherungen aus der Anbieter- und Beraterperspektive
Autor:in:
MSc Wolfgang Haas (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2010 , Grade: Sehr gut
Price:
US$ 36.99
Erstellung einer Kommunikations- bzw. Werbestrategie und deren marketingpolitischen Umsetzung zur Zielgruppenwerweiterung eines Modehauses
Inklusive Umfrage und Swot-Analyse mit dem Ziel der Erweiterung der Zielgruppe 20+
Autor:in:
Conny Wöhrlin (Author)
,
Christina Prieschl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2007 , Grade: 1,0
Price:
US$ 36.99
Crossmediale Mehrwertkommunikation als Wertschöpfungsfaktor in der Tourismusbranche
Mit empirischer Studie über die Kommunikation von internationalen Fremdenverkehrsämtern in Deutschland
Autor:in:
Steffi Schlüter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2006 , Grade: 1,0
Price:
US$ 44.99
Social Media between High-School Graduates and Higher Education Institutions
Autor:in:
Lukas Riedner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 1.0
Price:
US$ 36.99
Convincing the Critical. The Importance Of Over-the-counter Drug (OTC) Product PR To OTC Integrated Marketing Communications
Autor:in:
Sebastian Schulz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2009 , Grade: Sehr gut
Price:
US$ 36.99
Einfluss von sozialen Medien auf das Ernährungsverhalten von jungen Erwachsenen
-
New
Autor:in:
Lara Eller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,3
Price:
US$ 32.99
Social-Media-Marketing als Chance und Herausforderung für innovative Start-ups am Beispiel der "Matics Sports GmbH"
-
New
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2023 , Grade: 2.3
Price:
US$ 32.99
Unterschiede in der Wahrnehmung von Instagram-Werbung. Eine Vergleichsstudie deutscher und britischer Nutzerinnen
-
New
Autor:in:
Lisa Bauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1.7
Price:
US$ 39.99
Cancel Culture auf Twitter. Eine qualitative Inhaltsanalyse des digitalen Aktivismus anhand von #KonsequenzenFürLuke
Autor:in:
Kristina Heinrich (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2024 , Grade: 1,0
Price:
US$ 42.99
Effektive Strategien im Lifestyle-Marketing
Zielgruppensegmentierung und Kommunikationsstrategien für den Aufbau starker Marken am Beispiel Ralph Lauren
Autor:in:
Stefanie Meyer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,3
Price:
US$ 31.99
Werbefilme als strategische Instrumente. Die Beeinflussung des Konsumenten durch Kinowerbung
Autor:in:
Bayram Umur Yildirim (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2023 , Grade: 1.0
Price:
US$ 39.99
Social-Media-Marketing. Erfolgsfaktoren und Kundenbindung im digitalen Zeitalter
Autor:in:
Marina Aparicio Mijares (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,0
Price:
US$ 29.99
"What the label doesn’t tell you". Strategien der Bedeutungsvermittlung in der Werbekampagne 'Label Story' zu Jack Daniel's Old No. 7 Tennessee Whiskey
Autor:in:
Joshua Gennari (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 28.99
Kauftrigger für Konsumgüter in der virtuellen Welt von "Second Life"
Autor:in:
Jessica Kemper (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,3
Price:
US$ 32.99
Emotionale Reaktion gegenüber Werbung in Abhängigkeit von positiven und negativen Wohltätigkeitsappellen
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2021 , Grade: 1.7
Price:
US$ 32.99
Werbung bei Subscription-Video-on-Demand-Plattformen. Welche Einstellungen und Erwartungen haben die Nutzer in Deutschland?
Autor:in:
Jasmin Sanchez (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,3
Price:
US$ 32.99
Optionen des Influencer Marketings im Business-to-Business
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 1,7
Price:
US$ 31.99
Die Repräsentation von Weiblichkeit auf Instagram. Verarbeitung in den Werken von Amalia Ulman und Celeste Barber
Autor:in:
Kai Birkenfeld (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 1,3
Price:
US$ 31.99
Produktbeschreibungen im Online-Marketing. Was gilt als effektiv?
Erfolgsfaktoren in der Sportartikelindustrie anhand von Text-Mining identifizieren
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2022 , Grade: 2,0
Price:
US$ 39.99
Das postkoloniale Narrativ des "White Savorism". Deutsche Influencer:innen zwischen "gut gemeinter" Sichtbarkeit und der Reproduktion kolonialer Bilder
Autor:in:
Frederike Gadeberg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2021 , Grade: 1,3
Price:
US$ 39.99
Produktsuche via Chatbot im Onlinehandel? Eine Analyse der Einstellungen von Kundinnen und Kunden in der DACH-Region
Autor:in:
Martina Bald (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2022 , Grade: 1,0
Price:
US$ 36.99
Shopping Posts in Social Media. Ein Vergleich des Social Commerce auf verschiedenen sozialen Netzwerken
Autor:in:
Markus Grom (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2021 , Grade: 1,5
Price:
US$ 31.99
Die Auswirkungen der Social Media Plattform Instagram auf das Selbstwertgefühl von Frauen der Generation Y
Autor:in:
Kathrin Angermeier (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2020 , Grade: 2,0
Price:
US$ 30.99
Corporate Influencer. Das Potential von Unternehmensbotschaftern für das Employer Branding
Autor:in:
Svea Malin Rix (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2020 , Grade: 1,7
Price:
US$ 41.99
Das rhetorische Potential von Memes im politischen Kontext
Autor:in:
Peter Oliver Greza (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2020 , Grade: 1.0
Price:
US$ 36.99
#Werbung – Meinungsmacher in sozialen Netzwerken. Eine theoretische und empirische Untersuchung der Glaubwürdigkeit von Macro- und Micro-Influencern auf Instagram
Autor:in:
Kathrin Huken (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 1,0
Price:
US$ 36.99
Unternehmenskommunikation über Social Media. Motive, einem Unternehmen auf Instagram zu folgen
Quantitative Analyse
Autor:in:
Jana Rother (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Scientific Study , 2018 , Grade: 1,0
Price:
US$ 41.99
Konzeption einer Medienresonanzanalyse für den Smartphone-Markt
Autor:in:
Rohail Ul-Haque (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: 2,0
Price:
US$ 31.99
Wirksamkeit von Kundenbindungsmaßnahmen bei jungen Eltern im Baby- und Kleinkindermarkt
Autor:in:
Vanessa Buchenau (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2020 , Grade: 1,3
Price:
US$ 41.99
Digitale Kundenkommunikation und Implikationen an der Customer Experience. Ein Praxisbeispiel
Autor:in:
Sarah Berger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1
Price:
US$ 36.99
Selbstdarstellung junger Erwachsener auf der Online-Plattform Instagram. Die Inszenierung des perfekten Alltags
Autor:in:
Ellora Angelova (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 2,0
Price:
US$ 36.99
Brandmanagement und Marketing-Prozesse von Hypebrands. Ein Vergleich der Marken "Supreme" und "Anti Social Social Club"
Autor:in:
Michael Rapp (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,3
Price:
US$ 36.99
Künstliche Verknappung in der Sneakerbranche
Auswirkungen von Verknappungsstrategien auf die Kaufmotive bei limitierten Sneakern
Autor:in:
Johanna Kiefer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,0
Price:
US$ 36.99
Storyliving. Immersives Marketing im Spannungsfeld von Erwartungen und Bedürfnissen
Autor:in:
Daniel Flamme (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 1,3
Price:
US$ 36.99
Marvel Cinematic Universe (MCU). Die Vermarktung von Filmserien
Eine Fallstudie
Autor:in:
Björn Otzen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2020 , Grade: 1,5
Price:
US$ 36.99
Vermarktung von tierfreien Ersatzprodukten und fleischhaltigen Lebensmitteln. Gemeinsamkeiten, Unterschiede und Trends der Vermarktungsstrategien
Autor:in:
Emmy Bethmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Textbook , 2020
Price:
US$ 36.99
Marketing 4.0 - Vertriebskanal Instagram. Warum Unternehmen Social-Media-Marketing-Strategien haben sollten
Autor:in:
Olga Bördgen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Textbook , 2020
Price:
US$ 35.99
Social Commerce auf Instagram. Potenziale von Social Media-Marketing und E-Commerce für Unternehmen
Autor:in:
Natascha Krauss (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Textbook , 2020
Price:
US$ 31.99
Wie vermarkten sich (Spitzen-)SportlerInnen? Eine Analyse der Vermarktung Cristiano Ronaldos
Autor:in:
Alexander Friedl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,5
Price:
US$ 36.99
Der Einfluss von Social Media Marketing auf das Konsumentenverhalten in Mexiko
Autor:in:
A. Bieberich (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,0
Price:
US$ 36.99
Chancen und Risiken des Social-Media Marketings für die Fitnessbranche
Autor:in:
Vanessa Franke (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 0,9
Price:
US$ 31.99
Online-Medien in der Öffentlichkeitsarbeit klassischer Musiker. Die Web-Präsenz von Daniel Barenboim
Die digitale Bühne
Autor:in:
Anna Becker (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017
Price:
US$ 31.99
#Nationalratswahl2017 in Österreich. Der Wahlkampf auf Facebook
Autor:in:
Michelle Kölbl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,0
Price:
US$ 38.99
Online Social Networks als Bühne der Inszenierung
Einfluss und Auswirkungen auf die Selbstdarstellung unter der Nutzung von Instagram
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 1,5
Price:
US$ 31.99
Die Bedeutung von Facebook im Kommunikationshandeln von Studenten
Domestizierungsansatz und Mediatisierung in der der Medienforschung am Beispiel von Facebook
Autor:in:
Juliane Wilson (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Academic Paper , 2012 , Grade: 1,0
Price:
US$ 30.99
Kommunikation von Luxusmarken auf Social Media. Sind traditionelle Luxusmarken in den sozialen Medien erfolgreicher als junge?
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,7
Price:
US$ 36.99
Come and follow me. Katholische Ordensgemeinschaften in Deutschland auf Social Media
Autor:in:
Annette Kaschner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,3
Price:
US$ 36.99
Social Bots als strategisches Instrument im Influencer-Marketing. Ein Versuch zur automatisierten Generierung von Followern auf Instagram
Autor:in:
Riccardo Destratis (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 1,3
Price:
US$ 36.99
Verführerische Werbespielchen? Eine Untersuchung von Text und Bild in Sex-sells-Anzeigen
Autor:in:
Elena Kaznina (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2008 , Grade: 2,1
Price:
US$ 36.99
Ökonomische Bewertung des Mobile Marketings als kommunikationspolitisches Instrument
Autor:in:
Denise Schurr (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,3
Price:
US$ 36.99
Messung der Werbeeffizienz. Eine Untersuchung am Beispiel des ICE-Sprinters Berlin - Frankfurt am Main
Autor:in:
Katharina Weh (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2000 , Grade: 1
Price:
US$ 36.99
Influencer Marketing. Überschätzter Trend oder nachhaltig wirksames Kommunikationsinstrument?
Eine empirische Analyse zur Erhöhung des Einflusses und der Glaubwürdigkeit des Influencer Marketings
Autor:in:
Svenja Rook (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2017 , Grade: 2,0
Price:
US$ 36.99
Standardisierung versus Adaption. Der Einfluss kultureller Rahmenbedingungen auf die Erfolgsfaktoren von Produkteinführungen am Beispiel des brasilianischen Automobilmarkts
Autor:in:
Julia Schmid (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,3
Price:
US$ 36.99
Werbewirkung von bluespot-Stelen. Nutzenmodellentwicklung und Adaption am Beispiel von bluespot-Stelen in Düsseldorf
Autor:in:
Heike Mück (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 1,3
Price:
US$ 31.99
Biete Privatsphäre gegen Sozialkapital. Eine kritische Untersuchung der Funktionsweisen von Social Media
Autor:in:
Firat Yildirim (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 2,0
Price:
US$ 36.99
Online-Public-Relations. Eine empirische Analyse
Autor:in:
David A. Gasser (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: 1
Price:
US$ 34.99
Organisationskommunikation von Universitäten. Eine Untersuchung über Image und Reputation von Universitäten
Autor:in:
Karin Bergmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 1,0
Price:
US$ 31.99
Schriftbildlichkeit von Werbeanzeigen in Printmedien
Autor:in:
Aaron Linnerth (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2016 , Grade: 1,3
Price:
US$ 36.99
Lokale Online-Marktplätze als Stärkung des stationären Handels. Eine Bedarfsanalyse der Stadt Osnabrück
Autor:in:
Jule Raters (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 1,0
Price:
US$ 36.99
Emotionale Positionierung in der Digitalen Markenführung. Grundlagen, Markenemotionen und Markenpositionierung
Autor:in:
Karina Koeppl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1.3
Price:
US$ 31.99
Digitalisierung im Automobilvertrieb. E-Commerce als Direktvertrieb für private Neuwagenverkäufe
Handlungsempfehlungen für deutsche Automobilhersteller
Autor:in:
Nina Wendorff (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2016 , Grade: 1,0
Price:
US$ 36.99
„Follow me“. Authentische Kommunikation als Erfolgsfaktor für YouTuber
Eine empirische Untersuchung zum Verhältnis zwischen Bloggern und ihren Lesern
Autor:in:
Valentina Z. (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 1,3
Price:
US$ 30.99
Die Markensoziologie am Beispiel des englischen Königshauses. Warum eine Königin auf einem Schloss wohnen und eine Krone tragen muss
Autor:in:
Charlotte Balzer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 5 (Schweiz. 5=gut)
Price:
US$ 31.99
Native Advertising. Chancen und Herausforderungen im Online-Marketing
Autor:in:
Lukas Lohmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2015 , Grade: 1,3
Price:
US$ 31.99
Häufigkeit und Formen von Product Placement in verschiedenen Genres des deutschen Fernsehens
Autor:in:
Theresa Farrack (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 2,1
Price:
US$ 36.99
Der Firmenname als Marke. Metaphorische Bedeutungskonstitution
Autor:in:
Magister Artium Thomas Schlegtendal (Author)
,
Christian Schlegtendal (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2008 , Grade: 1,3
Price:
US$ 36.99
Imagebildung durch Produktpräsentationen
Inhaltsanalyse der Kommunikationsmaßnahmen und Absenderbotschaften eines marktführenden, amerikanischen Computerkonzerns
Autor:in:
Pascal Gerard Contursi (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 2,0
Price:
US$ 36.99
Ausgewählte Einflussfaktoren auf die Kaufentscheidung von Endverbrauchern bei Bio-, Fairtrade- und regionalen Lebensmitteln
Autor:in:
Sabrina Etzroth (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,5
Price:
US$ 41.99
Ist Viral Marketing planbar? Eine praxisorientierte Untersuchung der Erfolgsfaktoren von Viral Marketing
Autor:in:
Matthias Vogt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,7
Price:
US$ 36.99
Die Rolle des Mobile Marketing in der modernen Marketingkommunikation
Autor:in:
Diplom-Betriebswirt Stefan Schneider (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2014 , Grade: 1,3
Price:
US$ 36.99
Content Marketing Services als zukünftiges Geschäftsmodell mittelständischer Verlagshäuser
Autor:in:
Jan Clemens Röhrbein (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 31.99
Erfolgsfaktoren des Content Marketing in österreichischen Online-Werbeagenturen
Autor:in:
Thomas Peham (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2014 , Grade: 1
Price:
US$ 36.99
Eventkonzeption und Programmplanung am Beispiel der Uni-Veranstaltung "Casino calls Cocktails"
Autor:in:
Tobias Weiler (Author)
,
Jules Lalande (Author)
,
Lisanne Kohl (Author)
,
Ewgenia Wolf (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2012 , Grade: 1,0
Price:
US$ 36.99
Neuromarketing. Erkenntnisse und Implikationen für das Online-Marketing
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 2,3
Price:
US$ 31.99
Strategie in Kommunikationskonzepten
Eine Analyse von Modellen der Theorie und Praxis
Autor:in:
Josef Ranftl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2007 , Grade: Sehr gut
Price:
US$ 36.99
Conversion Optimierung durch persuasive Designmethoden. Strategien für einen wirkungsvollen Webauftritt
Autor:in:
Master of Science Ellen Brick (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 31.99
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