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Sustainability as a new dimension of brand management - An investigation with regard to affective and cognitive dimensions of profiling
Autor:in:
Tobias Rappers (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 , Grade: 1.3
Price:
US$ 36.99
The Damaging Effect of Brand Overexposure. On Brand Equity Dimensions of Luxury Streetwear Brands
Autor:in:
Marten Anton Wolters (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2018 , Grade: 1,0
Price:
US$ 39.99
Preis und Qualität als Dimensionen von Kompromissoptionen. Eine empirische Studie
Autor:in:
Sebastian Thiel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2009 , Grade: 1,7
Price:
US$ 41.99
Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany with a Focus on Cultural Theories of Hall and Hofstede
Autor:in:
Matthias Boeing (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2012 , Grade: 1.7
Price:
US$ 39.99
Effects of Reference Groups and Country of Origin on the Relationship of Service Quality Expectations and Choice of Brands
A Study with Reference to Banking in India
Autor:in:
Sankalpa Sen (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2017 , Grade: 4.0
Price:
US$ 36.99
German international companies in the Portuguese market. The impact of cultural differences on the brand personality
Autor:in:
Juliane Couto (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2014 , Grade: 2,2
Price:
US$ 31.99
Nation Brand perception and attitude from Citizen and Non-citizen perspectives in Vietnam
An exploratory study
Autor:in:
PhD Candidate Van Ha Luong (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2016 , Grade: 16
Price:
US$ 36.99
Intercultural Competence - The Key to Successful International Marketing
Intercultural Behavioral Training as an Approach to Market Development
Autor:in:
Monika V. Kronbügel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2015 , Grade: A
Price:
US$ 42.99
Nachhaltige Sortimentsgestaltung. REWE Group und Verbraucherentscheidungen im Lebensmitteleinzelhandel
Autor:in:
Jonah Reichardt (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2024 , Grade: 1,3
Price:
US$ 39.99
Der Perceived Value von Services im Retail Banking
Eine kausalanalytische Studie zur Identifikation von Einflussfaktoren
Autor:in:
Andrea Katharina Körner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2006 , Grade: 1,7
Price:
US$ 41.99
Emotionale Botschaftsgestaltung - Steuerung des Kaufverhaltens?
Autor:in:
Zoltan Ravasz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2007 , Grade: 2,7
Price:
US$ 36.99
Erfolgsfaktoren im Relationship Marketing bei mittelständischen Unternehmen im Produktgeschäft
Autor:in:
Mag. (FH) Markus Scheffknecht (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2006 , Grade: Sehr Gut (A)
Price:
US$ 36.99
Perceived Social Media Marketing Activities and Its Impact on Customer Retention and Consumer Attitude
A Study of UK Large Clothing Retailers
Autor:in:
Josephine Lawal (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2016 , Grade: pass
Price:
US$ 42.99
State of the Art Implementation of Big Data in Strategic and Operative Marketing. Challenges and Effective Responses
Autor:in:
Matti Bouffier (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2021
Price:
US$ 36.99
Social Media Marketing and Organisational Efficiency of Deposit Money Banks in Nigeria
Autor:in:
Newman Enyioko (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2020 , Grade: Rivers State
Price:
US$ 41.99
The Influence of Sociocultural Factors on Service Quality Perception. A Christkindlesmarkt Nuremberg Study
Autor:in:
Elisabeth Lagebram (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2017 , Grade: 1,0
Price:
US$ 31.99
Globalisation vs. Localisation of Marketing 30 years after Theodore Levitt. Analysis, Survey and Comparison of the German and Turkish skincare markets
Nivea, Clinique, Vichy, Diadermine and Skinceuticals as examples
Autor:in:
Deniz Ünal (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2018 , Grade: 1,3
Price:
US$ 36.99
Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors
Autor:in:
Isabel Angerer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2016 , Grade: A
Price:
US$ 36.99
Private Labels in India. An Analysis of Consumer Perception and Attitude
Autor:in:
Sushil Dixit (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2011
Price:
US$ 41.99
How Excellent Experiences affect Customer Loyalty
The Effect of Customer Experience Quality and Product Quality on Perceived Value and Customer Loyalty Intentions
Autor:in:
Daniel Gurski (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 39.99
Comparative Study of Service Quality Metrics: An Empirical Study in the Service Sector
Autor:in:
Dr. Lewlyn L. R. Rodrigues (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2009
Price:
US$ 42.99
An Analytical Study on Perspectives of Brand Awareness and Its Impact upon Consumer Buying Behavior with a View to Facilitate Managerial Decision Making in Organizations
Autor:in:
Pradeep Kautish (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2010
Price:
US$ 41.99
Private label brands are a threat for high value manufacturer’s brands such as “Charmin”!
An investigation of Procter & Gamble’s marketing strategy focusing on ‘pricing’, under critical consideration of consumer buying behaviour and brand loyalty
Autor:in:
Miriam Mennen (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2007 , Grade: 1.0
Price:
US$ 36.99
The effect of in-store TV in supermarkets on customer-based brand equity for consumer goods
Autor:in:
Christian Üffing (Author)
,
Verena Stasing (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2009 , Grade: B
Price:
US$ 31.99
Corporate Social Responsibility. CSR Communication as an Instrument to Consumer-Relationship Marketing
Autor:in:
Elena Bueble (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2008 , Grade: 1,0
Price:
US$ 36.99
Multi Channel Retailing in the Automotive Industry
Determinants of Consumer Channel Choice
Autor:in:
Lena Fitzen (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2007 , Grade: A (Distinction 1)
Price:
US$ 36.99
The Adoption of Self-Service Technologies
The Role of Consumer Readiness, Trust, and Experiences
Autor:in:
Claudia Jasmand (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2006 , Grade: 9
Price:
US$ 36.99
Customer Centric Business Models - Two Steps Beyond Customer Relation Management
Autor:in:
Thomas Rolf (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2003
Price:
US$ 36.99
Entwicklung einer Kommunikationskampagne für ein Hygieneprodukt. Fokus auf der Teilzielgruppe der Lifestyle-Minimalisten in Deutschland
Autor:in:
Judith Wester (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2018 , Grade: 1,7
Price:
US$ 36.99
Markteintrittsstrategie für Schiebedachantrieb in den USA. Herleitung, Fundierung und Empfehlung vor dem Hintergrund interkultureller Unterschiede zwischen den USA und Deutschland
Autor:in:
Nicole Hahne (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Thesis (M.A.) , 2001 , Grade: 2
Price:
US$ 41.99
Die Bedeutung von Corporate Social Responsibility (CSR) für das Image von Automarken
Eine differenzierte experimental-ökonomische Analyse
Autor:in:
Martin Cordes (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2014 , Grade: 1,0
Price:
US$ 36.99
Nachhaltiges Marketing in deutschen Bio-Supermärken
Eine empirische Untersuchung
Autor:in:
Marcel Köhler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 36.99
Humor in der Werbung im interkulturellen Vergleich
Autor:in:
Julia Arnhold (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2009 , Grade: 1.3
Price:
US$ 36.99
Management von Luxusmarken im konjunkturellen Abschwung
Autor:in:
Florian Bösl (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2009 , Grade: 1,0
Price:
US$ 36.99
Identifikation und Analyse zentraler Determinanten von Kundenbindung
Eine theoretisch-konzeptionelle Analyse
Autor:in:
Jane Petzold (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2010 , Grade: 2,0
Price:
US$ 31.99
Humor in der Werbung im interkulturellen Vergleich
Autor:in:
Julia Arnhold (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Vom Beeinflussungsmarketing zum Beziehungsmarketing
Analyse der steigenden Relevanz der Interaktion zwischen Unternehmen und Kunden
Autor:in:
Patrick Jonas (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2008 , Grade: 2,1
Price:
US$ 31.99
Preisfairness - Zusammenfassung der aktuellen Forschung
Autor:in:
Sarah Kirchen (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2009 , Grade: 1,7
Price:
US$ 31.99
Einfluss von Unternehmenskultur auf Performance
Aktueller Stand der Forschung und Implikationen für die Unternehmenspraxis
Autor:in:
Steffen Baum (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2009 , Grade: 1,3
Price:
US$ 36.99
Fundierung von fairem Verhalten in Unternehmen-Kunde-Beziehungen
Autor:in:
Eva Hahne (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Planung - aber warum? Eine Analyse von Erfolgsauswirkungen der operativen Planung
Autor:in:
Christian Niederauer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 , Grade: 1,3
Price:
US$ 36.99
Vermarktung von Visual Artists - Marketing, Einsatz und Wirkungen von Visual Jockeys im Kontext von Marketing-Events, Clubs und Diskotheken
Autor:in:
Stefan Zeidler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2007 , Grade: 1,0
Price:
US$ 44.99
Erfolgsfaktoren des Data Mining - Eine theoretisch und empirisch fundierte Studie
Autor:in:
Dipl. Wirt.-Inform. (FH) Timo Wlecke (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2006 , Grade: 2,3
Price:
US$ 44.99
Neupositionierung durch den Slogan - Am Beispiel des Fernsehsenders RTL
Autor:in:
Carolin Gromball (Author)
,
Nina Ziegler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2006 , Grade: 1,0
Price:
US$ 33.99
Beratungsmarketing für Unternehmensberatungen von Klein- und Mittelbetrieben
Autor:in:
Jan Tillmann Szodrzynski (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 , Grade: 2,0
Price:
US$ 36.99
Strategische Herausforderungen für Passagierfluggesellschaften - Aufbau von Wettbewerbsvorteilen in einem veränderten Marktumfeld
Autor:in:
Steffen Pohlmann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 , Grade: 1,7
Price:
US$ 32.99
Sportsponsoring - Analyse der Sponsoringaktivitaeten der Eintracht Frankfurt Fussball AG zur Optimierung des Einsatzes der Kommunikationsinstrumente
Autor:in:
Lars Gaertner (Author)
,
Jutta Kamolz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2004 , Grade: 1,3
Price:
US$ 43.99
Dienstleistungsqualität im Handel. Determinanten, Einflussgrößen und Instrumente zur Steuerung
Autor:in:
Karin Preißl (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2004 , Grade: sehr gut
Price:
US$ 36.99
Die besondere Bedeutung der Corporate Identity für das Marketing globaler Dienstleistungsunternehmen
Autor:in:
Birgit Sieburg (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2002 , Grade: 1,3
Price:
US$ 36.99
Kundenzufriedenheit und Arbeitszufriedenheit bei Dienstleistungen - Darstellung der Beziehung am Beispiel des Handels
Autor:in:
Denise Kouba (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2002 , Grade: 1,2
Price:
US$ 36.99
Can design thinking be understood in a Bergsonian way?
Rethinking Management
Autor:in:
Julia Stadler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2017 , Grade: 18 / 20
Price:
US$ 36.99
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