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Integrating the Means-End Approach into the Product Positioning Process Using the Example of the HEAD Snowboarding Travel Boardbag in Germany
Autor:in:
Dipl.-Kffr. Sabine von Possel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2010 , Grade: 1,0
Price:
US$ 41.99
Social Media Marketing and Organisational Efficiency of Deposit Money Banks in Nigeria
Autor:in:
Newman Enyioko (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2020 , Grade: Rivers State
Price:
US$ 41.99
Influences of Female Leadership on the Employer Brand
Autor:in:
Irena Stotz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 , Grade: 1,5
Price:
US$ 36.99
The Impact of Market Orientation on Business Performance. A Study on the Food and Beverage Industry in Sri Lanka
Autor:in:
Sanath Dasanayaka (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2016
Price:
US$ 31.99
Green the Crowd. Communicating Sustainability through Open Air Music Festivals
Autor:in:
Franziska Hillmer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 36.99
Responsible Consumption Through Social Media. An Empirical Study of Responsible Posting on Social Media and Its Impact
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2022 , Grade: 1,7
Price:
US$ 39.99
Factors Affecting Brand Preference. The Case of Beer Brands in Nekemte Town, Ethiopia
Autor:in:
Hika Debela (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2020 , Grade: 3.65
Price:
US$ 36.99
International Marketing in a Globalized World. An Analysis of Italian Consumer Preferences
Autor:in:
Francesca Bradaschia (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2021 , Grade: 1,0
Price:
US$ 30.99
Digital Marketing. Which Effect Does It Have on the Financial Performance of Firms?
Autor:in:
Lukmon Fasasi (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2017 , Grade: 5.0
Price:
US$ 30.99
Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors
Autor:in:
Isabel Angerer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2016 , Grade: A
Price:
US$ 36.99
Brands, colours, images and the "bio"-sign. Influences of food label's context factors upon consumers' understanding of health claims and their attitudes towards them
Autor:in:
Plamen Marchev (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 , Grade: DE: 1; DK: 12
Price:
US$ 36.99
Inconsistencies in global brands and their affect on consumers' perceptions
Autor:in:
Tugba Deniz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2015 , Grade: 110
Price:
US$ 42.99
Co-Branding: Fit Factors between Partner Brands
Autor:in:
B.Sc. Peter Zickermann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 36.99
Network Marketing - Enrichment or deception?
Autor:in:
Gunnar Schuster (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2010 , Grade: 1,7
Price:
US$ 36.99
The Measurement of Customer Satisfaction
Existing Research, Comparison of Different Methods, and Critical Appraisal
Autor:in:
David Willemsen (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2010 , Grade: 1,0
Price:
US$ 31.99
Strategic planning and marketing in museums with special regard to the situation in the United States and Austria
Strategische Planung und strategisches Marketing in Museen unter besonderer Berücksichtigung der Situation in den Vereinigten Staaten und Österreich
Autor:in:
Mag. Sandra Kreuzer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 , Grade: 2
Price:
US$ 36.99
Hydrogen powered innovations - Insight into the Attitude of Consumers towards Hydrogen as an Energy Carrier
An empirical Survey
Autor:in:
Dipl. Ing. Pedro Montes de Oca (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2008
Price:
US$ 36.99
Marketing Higher Education in Russia
Market potential of Russia for German Institutions of Higher Education
Autor:in:
MBA Stefan Schwan (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2005 , Grade: 2,0
Price:
US$ 32.99
Marketing Communication, Concepts, Promotion and Distribution
Autor:in:
V.A Sejati (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2024
Price:
US$ 39.99
Impact of Covid-19 on German Consumer Behavior. Elaboration Regarding a Sustained Change of Online Shopping
Autor:in:
Michel Brandes (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2021
Price:
US$ 31.99
Sustainability as a source for competitive advantages
Frameworks and criteria for the successful implementation of Sustainability Marketing based management approach
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2017 , Grade: 1,7
Price:
US$ 41.99
Involving the Question of Utility for the Design of Structured Equity Products in the Wealth Management Market
Autor:in:
Stefan Modrow (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2017 , Grade: 1,0
Price:
US$ 41.99
The Expansion of Gazprom into the European Downstream Market
An Interdisciplinary Analysis of Corporate Strategy and Consumer Preferences
Autor:in:
Fabian Zähringer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2007 , Grade: 5.5
Price:
US$ 36.99
German international companies in the Portuguese market. The impact of cultural differences on the brand personality
Autor:in:
Juliane Couto (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2014 , Grade: 2,2
Price:
US$ 31.99
Cross-Cultural Differences in Electronic Word-of-Mouth Influence on Purchase Intention
An empirical study
Autor:in:
Nicklas Westphal (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2016 , Grade: 74%
Price:
US$ 36.99
The role of customer insights within the German retail context. How can grocery discounters' performance be improved in the German retailer industry?
Autor:in:
Martin Roumenov Karakostov (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2015 , Grade: 1.8
Price:
US$ 31.99
Importance of Differentiation. An Investigation Into the Effectiveness of Differentiation, Main Tools, and the Features that Make a Product Unique
Autor:in:
Ivana Vilotic (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2011
Price:
US$ 36.99
Impact of Store Atmospherics on Impulse Buying Behavior Regarding Shopping Goods in Pakistan
Autor:in:
Irfan Sabir (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2014 , Grade: 3.5
Price:
US$ 31.99
Crowdsourcing. Essential Factors for successful Crowdsourcing in Product Innovation in Web 2.0
Autor:in:
Sultan Özge Yaldiz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 31.99
Celebrity-Marketing: Market penetration by image transfer from stars using the example of the brand Coca-Cola light of the beverage producer Coca Cola.
Autor:in:
Katharina Krützkamp (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2013 , Grade: 2,1
Price:
US$ 33.99
How Excellent Experiences affect Customer Loyalty
The Effect of Customer Experience Quality and Product Quality on Perceived Value and Customer Loyalty Intentions
Autor:in:
Daniel Gurski (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 39.99
CRM – optimize your company: Benefits and downsides of implementing CRM systems
Autor:in:
MSc./ Dipl. Jan Heyn (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2010 , Grade: 1,7
Price:
US$ 30.99
Brand management and marketing of luxury goods
From the historical development of luxury to our present-day perception
Autor:in:
Lucie Scholz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2011 , Grade: 1,3
Price:
US$ 50.99
Entering the Wine Industry in China
Possible Marketing Strategies
Autor:in:
M.A. Melanie Bobik (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2010 , Grade: 1,3
Price:
US$ 39.99
Online Consumer Information Search Behavior and the Source Site Target Codification Model
Understanding the Role of Select Individual Demographics, Internet Attributes, and Internal and External Sources of Involvement
Autor:in:
Steven Sowma (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2009
Price:
US$ 41.99
The Service Dominant Logic of Marketing
Literature Review and Similarities with Business-to-Business Marketing
Autor:in:
Christina Anhäuser (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 43.99
Private label brands are a threat for high value manufacturer’s brands such as “Charmin”!
An investigation of Procter & Gamble’s marketing strategy focusing on ‘pricing’, under critical consideration of consumer buying behaviour and brand loyalty
Autor:in:
Miriam Mennen (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2007 , Grade: 1.0
Price:
US$ 36.99
Key Success Factors of New Products / Product Innovations
Case Study: "Kess & Fit"
Autor:in:
Raffaele Aledda (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2007 , Grade: 1,7
Price:
US$ 36.99
Churín - Village Destination Branding in the Peruvian Andes
Autor:in:
Isabel Glaser (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2009 , Grade: 1,0
Price:
US$ 41.99
UMTS Market Entry in Russia
Mobile Commerce for Network Operators
Autor:in:
Anja Antropov (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2001 , Grade: 1,3
Price:
US$ 36.99
Analysis of Nokia‘s Corporate, business, and marketing strategies
Autor:in:
Arend Grünewälder (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2008 , Grade: 1,7
Price:
US$ 28.99
China’s Water Service Market
Opportunities and Pitfalls for German Companies
Autor:in:
Jan Hutterer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2007 , Grade: 1,0 A
Price:
US$ 36.99
Marketing for services - theoretical aspects and practical examples from European low fare airlines
Autor:in:
Andreas Klein (Author)
,
Kathrin Stiel (Author)
,
Julian Brands (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2006 , Grade: 2
Price:
US$ 36.99
Success Factors of Brand Extension in International Marketing
Autor:in:
Master of International Business Administration Carolin Wobben (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2006 , Grade: 1,7
Price:
US$ 36.99
Successful Branding in the Financial Sector
Autor:in:
Steffen Leditschke (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2004 , Grade: 1,0
Price:
US$ 36.99
Marketing the destination Kühlungsborn in Switzerland: A marketing concept
Autor:in:
Simone Weinert (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2004 , Grade: 1,7 (A-)
Price:
US$ 36.99
Investor Relationship Marketing for Start-ups
Autor:in:
André Presse (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2001 , Grade: 2,1 (B)
Price:
US$ 36.99
Potential Marketing Approaches for ISA (Intelligent Speed Adaptation)
Autor:in:
Ingeborg Knauseder (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2001 , Grade: bestanden
Price:
US$ 36.99
Personalized Timepieces. An Analysis of the Relevance and Value of Mass Customization in the Australian Watch Market
Autor:in:
Natalie Janetzko (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2016 , Grade: 1,0
Price:
US$ 36.99
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