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Design (Industry, Graphics, Fashion)
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Wahrnehmung
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Kulturvergleichende Wahrnehmung der Markenpersönlichkeit
Eine Analyse der Marken Apple und Coca-Cola in Deutschland und Österreich
Autor:in:
Lars Kessler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 1,3
Price:
US$ 36.99
Unterschiede in der Wahrnehmung von Instagram-Werbung. Eine Vergleichsstudie deutscher und britischer Nutzerinnen
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New
Autor:in:
Lisa Bauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1.7
Price:
US$ 39.99
Einfluss der Kultur auf die Wahrnehmung internationaler Fernsehwerbespots
Autor:in:
M.A. Sandra Ponschab (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 1998 , Grade: 1,3
Price:
US$ 44.99
Der Prosumer als Influencer. Wie Influencer durch Bilder die Wahrnehmung des Individuums beeinflussen können
Autor:in:
Manuel Walter Cichos (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2019 , Grade: 1,3
Price:
US$ 15.99
Strategien der Krisenkommunikation für Personen des öffentlichen Lebens. Die mediale Wahrnehmung der Steueraffäre von Uli Hoeneß
Autor:in:
Benjamin Weweck (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 1,5
Price:
US$ 20.99
Untersuchung der Wahrnehmung und Erinnerung von In-Game Advertising in Abhängigkeit von der Positionierung und Spielspannung
Eine Untersuchung des impliziten Spielerverhaltens mittels Eye Tracking und Messung des Hautleitwerts
Autor:in:
Matthias Meyfarth (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: 1,7
Price:
US$ 36.99
Skandale und Sporttestimonials
Der Einfluss medialer Darstellungsweisen auf die Wahrnehmung und Bewertung von Produkt und Testimonial
Autor:in:
M.A. Tobias Menzel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012
Price:
US$ 36.99
Advergaming für Kinder
Eine empirische Studie über die Wahrnehmung und Akzeptanz von Werbespielen durch Kinder
Autor:in:
Mag. Vera Rainer (Author)
,
Claudia Maier (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: 1
Price:
US$ 41.99
Welchen Einfluss haben Kreation und Format auf den Erfolg von Onlinewerbung? Faktoren der Werbewahrnehmung und -wirkung
Autor:in:
Max Schulz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2016 , Grade: 1,3
Price:
US$ 15.99
Kooperationsmarketing: Theorien, Erscheinungsformen, Erfolgsfaktoren, Chancen und Risiken
Autor:in:
Katharina Maute (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2011 , Grade: 2,0
Price:
US$ 16.99
Farbpsychologie. Implikationen für die Werbegestaltung
Autor:in:
Lilie Basel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2009 , Grade: 1,0
Price:
US$ 15.99
Multisensorisches Marketing. Sinneswahrnehmungen und ihr Einfluss auf das Marketing
Autor:in:
Stefanie Kunath (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2020 , Grade: 2,0
Price:
US$ 15.99
Influencer Marketing und Werbekennzeichnung. Wie beeinflusst sie die Kaufentscheidung?
Autor:in:
Anna Arndt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,7
Price:
US$ 31.99
Halo-Effekte und Unternehmenskommunikation in sozialen Medien. Eine Darstellung der Vor- & Nachteile
Autor:in:
Kai Schmitz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2019 , Grade: 1,0
Price:
US$ 17.99
Das Wesen der Werbung. Eine sozio-kulturelle Analyse der Werbebranche und des Werbespots
Autor:in:
Daniela Scharf (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2019 , Grade: 1,5
Price:
US$ 31.99
Wirkungsverluste beim Einsatz international standardisierter Fernsehwerbung
Eine interkulturelle Studie zum Kultureinfluss bei deutschen und russischen Probanden
Autor:in:
Polina Klebanova (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 2,1
Price:
US$ 36.99
Hart geführter Zweikampf. Einfluss von subkategorialem Ambush Marketing und exklusivem Sponsoring auf die Markenwahrnehmung
Die Marken Adidas und Nike im Rahmen der FIFA Fußballweltmeisterschaft 2014
Autor:in:
Roman Möhlinger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 1,0
Price:
US$ 12.99
Wortschöpfungstechniken von Produktnamen
Autor:in:
Bachelor of Arts Alida Ott (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2015 , Grade: 1.7
Price:
US$ 15.99
Werbung und Kommunikation
Artikel und Beiträge über Werbung und Kommunikation
Autor:in:
Regina Karl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Anthology , 2008 , Grade: 1,4
Price:
US$ 20.99
Kinder und Fernsehwerbung: Strategien der Werbeproduzenten und deren Auswirkungen
Die Wirkung von Fernsehwerbung auf Kinder
Autor:in:
Magister Artium Melanie Bobik (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Scientific Essay , 2003 , Grade: 1,0
Price:
US$ 14.99
Welche Bedeutung haben Preisschwellen auf die Preiswahrnehmung von Konsumenten?
Autor:in:
Markus Allner (Author)
,
Hilko Geiken (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2008 , Grade: 1,7
Price:
US$ 16.99
Nachhaltige Produktwahrnehmung als Folge von Eventkommunikation am Beispiel der NIVEA DNAge Roadshow
Autor:in:
Kerstin Lenhard (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2008 , Grade: 1
Price:
US$ 44.99
Möglichkeiten und Grenzen des multisensorischen Marketing - eine kritische Analyse
Autor:in:
Nora Meyer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2006 , Grade: 1,3
Price:
US$ 17.99
Manipulative Möglichkeiten elektronischer Medien: 'Wie wirkt Werbung im Internet?'
Autor:in:
Bita Mohammadi (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2002 , Grade: 1
Price:
US$ 17.99
Life is live - Die inszenierte Realität oder die reale Inszenierung am Beispiel des AXE-Werbespots ideal women
Autor:in:
Daniel Büchner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2002 , Grade: 1,3
Price:
US$ 17.99
Der Einfluss der sozialen Medien auf das Selbstwertgefühl von Jugendlichen
Autor:in:
Yasemen Aslan (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2024 , Grade: 1,0
Price:
US$ 17.99
Influencer-Endorsements. Auswirkungen von Produktplatzierungen durch Influencer auf Instagram auf die Akzeptanz und Kaufintention bei Konsumenten
Autor:in:
Alexander Scharff (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2023 , Grade: 1,3
Price:
US$ 26.99
Die Online-Präsenz deutscher Morgenmagazine. Vergleich des Instagram-Auftrittes des SAT.1 Frühstücksfernsehens und "Guten Morgen Deutschland"
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2020 , Grade: 1,7
Price:
US$ 19.99
Die fatalen Effekte von sozialen Medien
Autor:in:
Niklas Richter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2023 , Grade: bestanden
Price:
US$ 15.99
Imageverbesserung. Strategien am Beispiel vom Startup "vitavate"
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2023 , Grade: 1,0
Price:
US$ 17.99
Optionen des Influencer Marketings im Business-to-Business
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 1,7
Price:
US$ 31.99
Ängste im Marketing. Die Werbewirkung von Angst reduzierenden und induzierenden Anzeigen anhand von Bild- und Textkombinationen
Autor:in:
Dominik Mühlbauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2021 , Grade: 1,3
Price:
US$ 40.99
Nachhaltigkeitsimage in der Modebranche. Möglichkeiten und Facetten des Aufbaus
Autor:in:
Michelle Marie Basak (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 1,0
Price:
US$ 20.99
Das Verhältnis von Journalismus und Public Relations. Determinationsthese und Intereffikationsmodell
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2022 , Grade: 1.0
Price:
US$ 15.99
Die Bedeutung des Halo-Effets im Influencer-Marketing. Chancen und Risiken
Autor:in:
Alina Ziegler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2021 , Grade: 1,3
Price:
US$ 17.99
Modelle und Methoden der Werbewirkung. Kommunikation und Werbung, Werbewirkungsmessung, Werbewirkungsforschung, Eye-Tracking
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Submitted Assignment , 2022 , Grade: 2,3
Price:
US$ 16.99
Beziehungskrise? Der Einfluss von Organisationskrisen auf das Verhältnis zwischen Public Relations und Journalismus
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2018 , Grade: 1,3
Price:
US$ 17.99
Welchen Einfluss haben Soziale Medien bzw. Instagram auf die Selbstdarstellung von jungen Frauen im Alter von 20 bis 25 Jahren?
Autor:in:
Stefanie Wirz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2021 , Grade: 2,0
Price:
US$ 15.99
Eine Analyse technischer und sozialer Bedingungen zur Entstehung und Beeinflussung von und durch "Blasen" auf Social Media Plattformen
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2021 , Grade: 2,0
Price:
US$ 17.99
Die Vor- und Nachteile personalisierter Werbung für Konsumenten
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2021 , Grade: 1,0
Price:
US$ 17.99
#Werbung – Meinungsmacher in sozialen Netzwerken. Eine theoretische und empirische Untersuchung der Glaubwürdigkeit von Macro- und Micro-Influencern auf Instagram
Autor:in:
Kathrin Huken (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 1,0
Price:
US$ 36.99
Die menschliche Intelligenz in Hinblick auf werbegestalterische Maßnahmen. Eine evolutorische Entwicklung
Autor:in:
Tobias Essig (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Academic Paper , 2005 , Grade: 2,0
Price:
US$ 14.99
Brandmanagement und Marketing-Prozesse von Hypebrands. Ein Vergleich der Marken "Supreme" und "Anti Social Social Club"
Autor:in:
Michael Rapp (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,3
Price:
US$ 36.99
Distributionspolitische und preispolitische Maßnahmen. Welche Beeinflussungsabsichten liegen dem Imagespot "From threat into thread" der Marke Adidas in Kooperation mit Parley for the Oceans zugrunde?
Autor:in:
Christina Blumhofer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2018 , Grade: 1,3
Price:
US$ 16.99
Influencer auf Instagram und ihr sozialisierender Einfluss auf junge Heranwachsende
Autor:in:
Kim Eileen Beckmannn (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2019 , Grade: 1,7
Price:
US$ 14.99
Social Media Storytelling für das Content Marketing in Unternehmen. Wie erfolgreiches Storytelling auf Facebook und Instagram funktioniert
Autor:in:
Michael Kling (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Textbook , 2020
Price:
US$ 36.99
Blogs for Talents. Employer Branding Kommunikation im Web 2.0
Eine quantitative Inhaltsanalyse der Karriere-Blogs deutscher Unternehmen
Autor:in:
Doris Bärtle (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 1,0
Price:
US$ 36.99
Das Auge kauft mit. Rolle und Bedeutung von Farben in der Werbung
Autor:in:
Franziska Moser (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2016 , Grade: 1
Price:
US$ 20.99
Social Media in den Investor Relations. Wie können Unternehmen die sozialen Medien richtig einsetzen?
Autor:in:
Nicole Bianga (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Textbook , 2018
Price:
US$ 36.99
Werbung als Film und ihre Wirkung
Analyse eines Coca-Cola-Werbespots aus den 1950er Jahren
Autor:in:
Nina Steinmüller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2017 , Grade: 1,0
Price:
US$ 17.99
Native Advertising. Ein empirisches Experiment zur Wahrnehmungsmessung von nativen Werbeanzeigen im journalistischen Kontext
Autor:in:
Alexander Schmidt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 1,3
Price:
US$ 36.99
Bitburger 0,0% Alkoholfrei. Entwicklung einer Neupositionierung
Autor:in:
Serafin Sivcak (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2016 , Grade: 1,3
Price:
US$ 17.99
Einfluss, Chancen und Risiken der Social Media? Veränderte Anforderungen an die Krisenkommunikation
Autor:in:
Nina Zeletzky (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2016 , Grade: 1,0
Price:
US$ 14.99
Erfolgsfaktor Extremsport-Eventmarketing. Die Marke Red Bull
Worin bestehen die Chancen und Risiken von Extremsport-Eventmarketing und welche Auswirkungen haben diese auf die Marke Red Bull?
Autor:in:
Svenja Rook (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 1,7
Price:
US$ 20.99
Friendvertising. Externe Unternehmenskommunikation in sozialen Netzwerken
Autor:in:
André Sakowski (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,3
Price:
US$ 20.99
Der Firmenname als Marke. Metaphorische Bedeutungskonstitution
Autor:in:
Magister Artium Thomas Schlegtendal (Author)
,
Christian Schlegtendal (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2008 , Grade: 1,3
Price:
US$ 36.99
Die Entwicklung von Markennamen anhand von Beispielen
Autor:in:
Björn Banike (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2012 , Grade: 1,5
Price:
US$ 17.99
„Clean Labeling“ bei Kinderlebensmitteln
Täuschungsversuch an Eltern?
Autor:in:
Maxi Beilfuß (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,9
Price:
US$ 31.99
Ist Viral Marketing planbar? Eine praxisorientierte Untersuchung der Erfolgsfaktoren von Viral Marketing
Autor:in:
Matthias Vogt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,7
Price:
US$ 36.99
Selfies. Zwischen ahnungsloser Inszenierung und inszenierter Ahnungslosigkeit
Impression Management in sozialen Netzwerken
Autor:in:
Tobias Koch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,7
Price:
US$ 31.99
Markendisidentifikation. Warum Menschen bestimmte Marken ablehnen
Eine Means-End-Chain Analyse der DB AG, Kik und E.ON
Autor:in:
Martin Seidensticker (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 , Grade: 2,3
Price:
US$ 41.99
"Alte" als Werbezielgruppe
Autor:in:
Wenke Pietsch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2008 , Grade: 1,0
Price:
US$ 20.99
Native Advertising Mobil
Native Advertising als Erlösquelle für Medienunternehmen mit Fokus auf Inhalte für mobile Endgeräte
Autor:in:
Lukas Ritzel (Author)
,
Cem Van der Schaar (Author)
,
Steven Goodman (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013
Price:
US$ 38.99
Das Kommunikationskonzept im Social Media Marketing
Autor:in:
Robert Justitz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Textbook , 2013 , Grade: sehr gut
Price:
US$ 31.99
Werden Journalisten als Meinungsführer durch PR-Agenturen beeinflusst?
Eine praxisnahe Bestandsaufnahme
Autor:in:
M.Sc. Florian Schuster (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012 , Grade: 2,0
Price:
US$ 22.99
Die erfolgreiche Implementierung von Produktinszenierungen durch die Adaption neurowissenschaftlicher Erkenntnisse auf das Event-Marketing
Neuro-Marketing in der Live-Kommunikation
Autor:in:
Deniz Anic (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1,1
Price:
US$ 31.99
Jugendkulturen in der Werbung
Autor:in:
Maximilian Großmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2012 , Grade: 2,3
Price:
US$ 14.99
Werbung als Dissonanzauslöser - Die Wirkung von Social Advertising und der Umgang des Rezipienten mit Einstellungsirritationen
Autor:in:
Sabrina Schöberl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2008 , Grade: 2
Price:
US$ 42.99
Die Sprache des Bildes
Analyse von Text- und Bildsprache in der Printwerbung nach Roland Barthes
Autor:in:
Sandro Abbate (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2011 , Grade: 2,0
Price:
US$ 14.99
In-Game Advertising im Intermediavergleich
Stellenwert und Auswirkung auf den Mediamix der heutigen Zeit
Autor:in:
Marc Andre Paul (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 2,0
Price:
US$ 36.99
Entwicklungs- und Industrieländer: Ein Vergleich der Anspruchsgruppen
Autor:in:
Constantin Thurow (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2007 , Grade: 2,0
Price:
US$ 16.99
Die Institutionalisierung der Online Relations im Unternehmen: Best & Worst Practices aus dem B2B und B2C Bereich
Autor:in:
Stephanie Julia Winkler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2011 , Grade: 1,30
Price:
US$ 16.99
Ansätze zur Verbesserung der Kommunikation zwischen Nonprofit-Organisationen und Förderstiftungen
Autor:in:
Thomas Deutsch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2010
Price:
US$ 42.99
Avatare - und ihre Möglichkeiten nachhaltiger Wertsteigerung im Interfusionsmarketing
Autor:in:
Diplom-Medienwirt Stefan Schmitt-Blass (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 36.99
Mobile Tagging. Grundlagen, Einsatzmöglichkeiten und Akzeptanz
Autor:in:
Benjamin Wanninger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,0
Price:
US$ 36.99
Imagetransfer im Sportsponsoring - Definition, Wirkungsweise und Einflussfaktoren
Autor:in:
Thomas Kerkhoff (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2010 , Grade: 1,7
Price:
US$ 14.99
Die Erfolgsfaktoren von Apple Inc.
Autor:in:
Termina Rajkumar (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2009 , Grade: 1.7
Price:
US$ 14.99
Medienbasierte Kommunikation kommerzieller Sportvereine
Autor:in:
Manuel Kern (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2009 , Grade: 1,3
Price:
US$ 13.99
Das öffentliche Bild des Shell-Konzerns in der deutschen Presseberichterstattung
Eine zeitreihenanalytische Untersuchung der Jahre 1995 bis 2000
Autor:in:
Andree Blumhoff (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2002 , Grade: 1,1
Price:
US$ 41.99
Jetzt müssen Profis ran: PR-Arbeit von Agenturen für Gemeinden an den Beispielen Köniz und Konolfingen
Diplomarbeit im Rahmen der Höheren Fachprüfung für PR-BeraterInnen 07/08
Autor:in:
lic. phil. hist. Marcel Marti (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2008 , Grade: 5,5
Price:
US$ 16.99
PR-Meister der Manipulation?
Die Raucherinnenkampagne von Edward Bernays im Vergleich mit der Aufgabenstellung der Public Relations und der Vorder- und Hinterbühne von Erving Goffman
Autor:in:
Julia Degenhardt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2006 , Grade: 1
Price:
US$ 17.99
Mediennutzung in Leipzig
Welches Image von Leipzig wird in den Medien vertreten?
Autor:in:
Carol Petri (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2007 , Grade: 1,0
Price:
US$ 17.99
Corporate Identity und Public Relations als Rahmen der Kommunikationspolitik
Autor:in:
Diplom Verwaltungswirt (FH) Thomas Berndt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2007 , Grade: 1,3
Price:
US$ 17.99
Unternehmensexterne PR - Eine quantitative Befragung
Stand 2004
Autor:in:
Kerstin Radke (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2004 , Grade: 1,7
Price:
US$ 0.99
Crossmediale Mehrwertkommunikation als Wertschöpfungsfaktor in der Tourismusbranche
Mit empirischer Studie über die Kommunikation von internationalen Fremdenverkehrsämtern in Deutschland
Autor:in:
Steffi Schlüter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2006 , Grade: 1,0
Price:
US$ 44.99
Die Wirkung von Symbolen beim Schaffen von Awareness am Beispiel des Börsengangs der Deutschen Postbank AG
Autor:in:
M. A. Anja Gruber-Wiedemann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2005 , Grade: 2,0
Price:
US$ 43.99
Audio-Branding. Akustische Markenkommunikation als Strategie der Markenführung
Autor:in:
Kai Bronner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2004 , Grade: 1,5
Price:
US$ 36.99
PR für Tageszeitungen - Überblick über Theorie und Praxis
Autor:in:
Matthias Kießling (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2003 , Grade: 1,3
Price:
US$ 15.99
Der psychologische Einfluss des Product Placement in Kinofilmen auf Jugendliche
Autor:in:
Stefanie Ibinger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2001 , Grade: sehr gut
Price:
US$ 18.99
Spiegelneuronen und visuelle Medienkultur
Wie wir werden, was wir sehen
Autor:in:
Alexandra Führ Benlifer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 , Grade: 1,0
Price:
US$ 39.99
Luxury Branding. Was macht eine Marke zur Luxusmarke?
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 1,3
Price:
US$ 36.99
Nachhaltigkeitsmarketing. Zwischen Authentizität und Täuschung
Eine kritische Analyse von Greenwashing-Strategien und deren Auswirkung auf die Konsument_innen
-
New
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2024 , Grade: 1,2
Price:
US$ 31.99
Die Rolle von Influencer Marketing in der Customer Journey. Von der Entdeckung bis zum Kauf
-
New
Autor:in:
Ayla Kayaer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2024 , Grade: 2.0
Price:
US$ 20.99
Virtuelle Influencer als Werbebotschafter. Eine Wirksamkeitsanalyse aus Marketingperspektive
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2023 , Grade: 1,0
Price:
US$ 17.99
Ein systematischer Forschungsüberblick zu den psycho-emotionalen Auswirkungen sozialer Vergleichsprozesse des Erscheinungsbildes in sozialen Netzwerkseiten bei Heranwachsenden
Autor:in:
Emmely Schröder (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,1
Price:
US$ 36.99
Manipulation der Generation Z in ihren Kaufentscheidungen durch Influencer
Eine qualitative Studie zum Kaufentscheidungsprozess, der Strategie zur Beeinflussung und Vermeidung von Manipulation
Autor:in:
Julia Gröbl-Püttmer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2020 , Grade: 1,7
Price:
US$ 45.99
Die Positionierungsstrategie
Inhalt, Bedeutung, Beispiele
Autor:in:
Konstantin Ziegler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2019 , Grade: 1,0
Price:
US$ 17.99
Imageanalyse der Diakonie Katastrophenhilfe
Autor:in:
Joachim Krautter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2012 , Grade: 1,0
Price:
US$ 20.99
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