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Der Uses-and-Gratifications-Ansatz von Printmagazinen und Blogs
Was sind die Motive der Leser von Fashionblogs und Mode-Printmagazinen?
Autor:in:
Geraldine Warczinski (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2020 , Grade: 1,0
Price:
US$ 17.99
Bedeutung der sozialen Netzwerke bei der Behandlung von Alkoholabhängigkeit im Rahmen des CRA-Ansatzes
Autor:in:
Rieke Boekstegers (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2019
Price:
US$ 15.99
Das Nudge Marketing als verhaltensökonomischer Ansatz. Konsumtrends und Strategien zur Konsumsteigerung
Autor:in:
Edwin Weis (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2019 , Grade: 1,7
Price:
US$ 15.99
Pay What You Want. Ein experimenteller Pricing-Ansatz und dessen verhaltenswissenschaftliche Hintergründe
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,3
Price:
US$ 17.99
Krisenkommunikation in Unternehmen. Eine Inhaltsanalyse der Fluggesellschaft Germanwings
Autor:in:
Lucia Koch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2015 , Grade: 2
Price:
US$ 14.99
Die Vermengung von redaktionellen Inhalten und Public Relations im Fernsehen
Eine Analyse der Krombacher Regenwald-Kampagne
Autor:in:
Nadine Hammele (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2012 , Grade: 1,3
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US$ 17.99
Mediale Vorbilder in sozialen Netzwerken. Inwiefern sind Influencer auf Instagram Vorbilder für Jugendliche?
Autor:in:
Larissa Bleckmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2020 , Grade: 2,3
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US$ 42.99
Framing in der CSR-Kommunikation. Bedeutung und Potenzial aus kommunikationswissenschaftlicher Sicht
Autor:in:
Sophie Laser (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Academic Paper , 2020 , Grade: 1,3
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US$ 18.99
Unternehmenskommunikation über Social Media. Motive, einem Unternehmen auf Instagram zu folgen
Quantitative Analyse
Autor:in:
Jana Rother (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Scientific Study , 2018 , Grade: 1,0
Price:
US$ 41.99
Identitätsorientierte Markenführung der Red Bull GmbH
Autor:in:
Eric Incorvaia (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2018 , Grade: 2,0
Price:
US$ 17.99
E-Commerce. Emotional positionierte Segmentierung im elektronischen Handel
Autor:in:
Giulio Incoronato (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2014 , Grade: 1,0
Price:
US$ 20.99
Markenmanagement am Beispiel der Berliner Aids-Hilfe. Qualitative Analyse der Markenidentität
Autor:in:
Marco Grenz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2014 , Grade: 1,0
Price:
US$ 0.99
Einführung in verschiedene moderne Marketing-Prozesse
Autor:in:
Peggy Zenkner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2011
Price:
US$ 0.99
SWOT, Portfolio-Analyse und Lebenszykluskonzept. Darstellung und Analyse der strategischen Analyseinstrumente
Autor:in:
Dipl. Kfm. (FH) Gunnar Levknecht (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2010 , Grade: 2,7
Price:
US$ 36.99
Menschenbilder in der Werbung
Ein Vergleich
Autor:in:
M.A. Holger Depenbrock (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2005 , Grade: 1,7
Price:
US$ 14.99
Influencer Marketing als strategisches Instrument
Autor:in:
Salome Bregadze (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2023 , Grade: 1.7
Price:
US$ 15.99
Schokoladenverlangen und Markenidentität. Eine Brand Key Analyse anhand des Schweizer Schokoladenherstellers Läderach
Autor:in:
Tom Eglin (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2019 , Grade: 1
Price:
US$ 17.99
PR- und Kommunikationsstrategien bei der Vermarktung veganer Lebensmittel. Einblicke aus dem deutschen Markt
Autor:in:
Antonia Esst (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 2
Price:
US$ 33.99
Entwicklung einer Customer-Journey-orientierten Marketing-Strategie auf Instagram für Unternehmen mit E-Commerce
Autor:in:
Julia Schandl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,3
Price:
US$ 40.99
Politische Polarisierung und soziale Medien. Auswirkungen und Lösungsansätze
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2023 , Grade: 2,0
Price:
US$ 14.99
Herausforderungen im Markenmanagement. Typische Markenarchitekturen, Entscheidungskriterien im Portfolio-Management und Use-Cases
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2023 , Grade: 1,0
Price:
US$ 14.99
Unterschied in der Social-Media-Kommunikation des Bundesministeriums für Wirtschaft und Klimaschutz auf Twitter und Instagram
Autor:in:
Dominik Schuiskoi (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2023 , Grade: 1,3
Price:
US$ 20.99
Das Business Model Canvas in der unternehmerischen Praxis am Beispiel Netflix
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2022 , Grade: 2,7
Price:
US$ 15.99
Marketingplanung zur Einführung eines Pflegeprodukts der Marke Nivea in Europa
Autor:in:
J. Lückert (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2020 , Grade: 2,0
Price:
US$ 17.99
Gemeinschaft durch digitale Gleichzeitigkeit. Welche Rolle spielen soziale Nutzungsmotive für Social Live Streaming Services wie Twitch?
Autor:in:
Simon Röhricht (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2021 , Grade: 1,0
Price:
US$ 14.99
Verbeamtete Polizisten auf Social Media. Rechtliche Grenzen ihrer Influencer-Aktivitäten
#instacop
Autor:in:
Reja Strauß (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2022 , Grade: 1,3
Price:
US$ 17.99
Effizienz einer Crossmedia-Strategie
Eine Analyse der "Life Is Bitter"-Kampagne des Likörherstellers Fratelli Branca Destillerie S.r.I.
Autor:in:
Bachelor of Arts Jasmin Podlesainski (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2018 , Grade: 2,0
Price:
US$ 14.99
Der Einfluss von Influencern auf die Selbstdarstellung ihrer Follower
Autor:in:
Larissa Bleckmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,3
Price:
US$ 36.99
Neuromarketing. Der Einfluss von Emotionen auf Kaufentscheidungen, gehirngerechte Kommunikation
Autor:in:
Nina Maier (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2021 , Grade: 1,3
Price:
US$ 16.99
Framing in Gegenöffentlichkeiten. Eine inhaltsanalytische Untersuchung der Facebook-Auftritte alternativer Medien in der Corona-Pandemie
Autor:in:
Anuschka Johnson (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2020
Price:
US$ 17.99
Halo-Effekte und Unternehmenskommunikation in sozialen Medien. Eine Darstellung der Vor- & Nachteile
Autor:in:
Kai Schmitz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2019 , Grade: 1,0
Price:
US$ 17.99
Der Einfluss von Social Media Marketing in der Fitnessindustrie
Analyse und Praxisbeispiel
Autor:in:
Tobias Voß (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2020 , Grade: 2,0
Price:
US$ 17.99
Die Theorie der Schweigespirale im Social-Media-Zeitalter
Autor:in:
Minh Mai (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2016 , Grade: 1,7
Price:
US$ 14.99
Entwicklung eines Marketingkonzepts für einen Coworking Space im ländlichen Raum
Untersucht anhand der Stadt Luckenwalde in Brandenburg
Autor:in:
Jana-Christina Göttsche (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 1,0
Price:
US$ 41.99
Neuromarketing und die erfolgreiche Vermarktung durch Codes in der Produktsprache
Autor:in:
Christin Rehbein (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1,7
Price:
US$ 30.99
Das Projekt "Tempelhofer Freiheit" und die verständigungsorientierte Öffentlichkeitsarbeit
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2014 , Grade: 1,7
Price:
US$ 6.99
Social Bots als strategisches Instrument im Influencer-Marketing. Ein Versuch zur automatisierten Generierung von Followern auf Instagram
Autor:in:
Riccardo Destratis (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 1,3
Price:
US$ 36.99
Social Media-Nutzung im B2B Bereich
Eine Untersuchung der Potentiale von Social Media-Diensten für den Vertrieb und die Beschaffung
Autor:in:
Paulina Sulej (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 2,7
Price:
US$ 30.99
Das FITINN-Sujet mit dem Header "Männer pfeifen keinen inneren Werten nach."
Lesarten junger Frauen, die regelmäßig Körperarbeit verrichten
Autor:in:
Jürgen Hopfgartner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 2
Price:
US$ 18.99
Interaktion und Selbstdarstellung in Sozialen Netzwerken
Autor:in:
Juliane Kranz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2014 , Grade: 1,3
Price:
US$ 17.99
Lokale Online-Marktplätze als Stärkung des stationären Handels. Eine Bedarfsanalyse der Stadt Osnabrück
Autor:in:
Jule Raters (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 1,0
Price:
US$ 36.99
Product Placement als Weg in den Kopf des Verbrauchers. Die Theorie der kognitiven Dissonanz als Erklärungsansatz
Autor:in:
Richard Bartels (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2016 , Grade: 1,0
Price:
US$ 14.99
Word-of-Mouth Marketing oder Klassische Werbung? Chancen und Risiken im Kontext der Neukundengewinnung
Eine Gegenüberstellung
Autor:in:
Corinna Fischer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 31.99
Welchen Beitrag leistet das Neuromarketing aktuell für die Marketingpraxis?
Autor:in:
Andreas Schabert (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,7
Price:
US$ 20.99
Analyse einer Werbeanzeige und Ausarbeitung einer Below-the-Line Maßnahme für "Mika 4 Swatch"
Autor:in:
Daniela Hörmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2014 , Grade: 1,3
Price:
US$ 17.99
Marketing Case Study: Canadian Jet
Lösungsansatz zur Harvard Business Review Case Study "When the Twitterverse Turns on You"
Autor:in:
MBA Nicolai Krüger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2014
Price:
US$ 6.99
To post or not to post? Eine empirische Untersuchung zur Informationspreisgabe auf Facebook
Autor:in:
Despoina Tsokou (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 17.99
Die Motive der Mediennutzung bei Social Media Anwendungen nach Maslow und McQuail
Autor:in:
Daniel Heißenstein (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 2,0
Price:
US$ 16.99
Die Marketingstrategie der fritz-kola GmbH
Eine kritische Analyse
Autor:in:
Birte Christiansen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2013 , Grade: 1,7
Price:
US$ 17.99
Redaktionelle Ansätze des Storytellings – Drehbuchtheorien in der Markenkommunikation
Autor:in:
David Vogel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013
Price:
US$ 31.99
Trendsetter - Trendentdecker? Der Umgang von PR-Agenturen mit künftigen Umwelten
Autor:in:
Dipl.-Soz. Tina Glockmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2007 , Grade: 1,7
Price:
US$ 36.99
Public Relations-Ansätze kleiner und mittlerer Unternehmen - qualitative Untersuchung, anhand leitfadengestüzter Experteninterviews
Autor:in:
Olaf Sadzio (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2012 , Grade: 1,7
Price:
US$ 17.99
Multichannel-Retailing. Entwicklung des 8F-Erfolgsmodells zur Kanalverknüpfung
Autor:in:
Christian Sipos (Author)
,
Harald Eichsteller (Series editor)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 36.99
Wirtschaftskommunikation
Diskussion zweier Definitionsvorschläge
Autor:in:
Volker Zepperitz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2011 , Grade: 1,3
Price:
US$ 17.99
Die Marke intern leben
Ein kommunikationswissenschaftlicher Beitrag zur Umsetzung von Internal Branding. Illustriert am Fallbeispiel der Österreich Werbung
Autor:in:
Elisabeth Schwab (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: Sehr gut
Price:
US$ 42.99
Konsumentenbeziehungen zu Marken - Der Einfluss des Lebensstils auf die Markenbeziehung und die Markenpersönlichkeit
Eine explorative und interkulturelle Studie
Autor:in:
Josephine Starke (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
Die Inszenierung von Berg und Gebirge in der audiovisuellen Werbung
Ein Extremraum der Natur und die polymorphen Strategien seiner medialen Inszenierung
Autor:in:
M.A. Nina Kolmorgen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2009 , Grade: 1,0
Price:
US$ 41.99
Marketingkonzept für eine Bambuspalette
Bamboo Packaging GmbH
Autor:in:
Max Felix Mittelmaier (Author)
,
Benjamin Scholz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2010 , Grade: 1,0
Price:
US$ 19.99
Der Vertrauensbegriff als Schlüssel für ein kommunikationswissenschaftliches Markenverständnis
Ein Theorieentwurf
Autor:in:
Johannes Gunst (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2009 , Grade: 1,0
Price:
US$ 36.99
Das öffentliche Bild des Shell-Konzerns in der deutschen Presseberichterstattung
Eine zeitreihenanalytische Untersuchung der Jahre 1995 bis 2000
Autor:in:
Andree Blumhoff (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2002 , Grade: 1,1
Price:
US$ 41.99
Online-PR als Teil der Unternehmenskommunikation
Handlungsempfehlungen zur Steuerung der Online-Berichterstattung
Autor:in:
Karina Koeppl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Scientific Essay , 2008 , Grade: 1,0
Price:
US$ 14.99
Konstruktivistische Ansätze in der PR-Theorie
Autor:in:
lic.phil. I Patrick Lustenberger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2003 , Grade: 6
Price:
US$ 14.99
Markenwelten empirisch: Markenbewertung
Autor:in:
Melanie Rottmüller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2007 , Grade: 2,7
Price:
US$ 16.99
Zwischen Einzigartigkeit und Vielfalt - Eine exemplarische Untersuchung der Imagekommunikation des Reiseziels Andalusien
Autor:in:
Viktoria Kruse (geb. Bahle) (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2003 , Grade: 2,3
Price:
US$ 40.99
Eventmanagement und Corporate Social Responsibility
Eine empirische Untersuchung zum Stellenwert der Nachhaltigkeit in der Eventkommunikation
Autor:in:
Martina Schuhmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2007 , Grade: 1
Price:
US$ 36.99
Interkulturelle Werbung - Gegenüberstellung der Kulturen und der Werbestile Japans und der skandinavischen Länder unter der Verwendung der Kulturdimensionen nach Hofstede
Autor:in:
Nadine Sulzberger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2007 , Grade: 1,0
Price:
US$ 17.99
Legitimation durch Information - Franz Ronnebergers politikwissenschaftliches- demokratietheoretisches Pluralismuskonzept der PR
Autor:in:
Cathleen Bochmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2005 , Grade: 1
Price:
US$ 0.99
Effizienz-Optimierung in Marketing und Kommunikation - Mir ist, als wohnten ach! VIER Seelen in meiner Brust
Autor:in:
Dr. Volker Halstenberg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Scientific Essay , 2005 , Grade: sehr gut
Price:
US$ 6.99
Imagery-Werbung. Semiotische Analyse von Werbeprints
Autor:in:
Charlotte Hager (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 1999 , Grade: 1,0
Price:
US$ 44.99
Wissenschaft im Dialog - Vergleichende Analyse des Wissenschaftsteils der SZ und FAZ
Autor:in:
Livia Krentel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2001 , Grade: 2,0
Price:
US$ 15.99
Erfolgsfaktoren des Erlebnismarketing
Autor:in:
David Neumann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2002 , Grade: 1,3
Price:
US$ 36.99
Community als PR- und Marketinginstrument
Stand 2001
Autor:in:
Kai Oppel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Scientific Essay , 2001 , Grade: keine Note
Price:
US$ 15.99
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