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Standardization in International Marketing strategy: doomed to failure or successful strategy?
Autor:in:
Diplom-Kauffrau / MSc Christina Liessem (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2011 , Grade: 80
Price:
US$ 18.99
Interkulturelles Marketing. Die Angleichung der Marketing-Instrumente an die nationalen und kulturellen Standards der Zielmärkte
Autor:in:
Tino Goerke (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2003 , Grade: 1,7
Price:
US$ 18.99
Why are so many companies trying to standardize their global marketing mixes? With examples show the limitations to this approach!
Autor:in:
Stefan Lüer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2003 , Grade: 2,0
Price:
US$ 17.99
Global vs. Local Marketing. An Analysis of the Usefulness for Global Companies
Autor:in:
Valea Adams (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2016 , Grade: 1,0
Price:
US$ 17.99
Feeding the Marketing Plan with Innovation and Responsability
Autor:in:
BA Global Marketing Matteo Fabbi (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2011 , Grade: 82%
Price:
US$ 16.99
Code of Conduct. Bedeutung und Abgrenzung im Rahmen einer nachhaltigkeitsorientierten Supply Chain
Autor:in:
Julian Voß (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2015 , Grade: 1,3
Price:
US$ 17.99
International Marketing Strategies
Example: Coca Cola
Autor:in:
Christina Dost (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2006
Price:
US$ 18.99
The global-local paradox in international advertising. Can marketing really be international?
Autor:in:
Christina Liessem (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2011 , Grade: 74%
Price:
US$ 17.99
Quantitative Studie zur Untersuchung des Rezeptions- und Nutzungsverhaltens von 3D-Kinobesuchern
Anhand einer Online-Befragung
Autor:in:
Laura Köhninger (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2013 , Grade: 1,3
Price:
US$ 20.99
Der Nutzen von Produktbilanzen. Herkunft, Untersuchungsmethoden und Anwendung von Produkt-Ökobilanzen
Autor:in:
Alexander Baier (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2014 , Grade: 1,3
Price:
US$ 18.99
Stakeholder-Dialog als intregrierter Bestandteil unternehmerischer Nachhaltigkeitsberichterstattung
Autor:in:
Daniela Schröder (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2013 , Grade: 2,00
Price:
US$ 18.99
Should Brand Design using Brand Personality be adapted to the cultural differences of international markets?
Autor:in:
Fe Feltes (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2015 , Grade: 1,3
Price:
US$ 18.99
Export Marketing
Examine the direct export sales potential for baby strollers of ‘Children R Us’ by considering Market selection,Market entry, Marketing communication, Price, Physical distribution.
Autor:in:
PhD Candidate, MBA, BBA Md. Rajibul Hasan (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2011 , Grade: Distinction
Price:
US$ 5.99
Standardisation vs. Adaptation - International Marketing in Service Firms
Autor:in:
Christian Wolf (Author)
,
Sofie Hildingsson (Author)
,
Patrick van der Honing (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2002 , Grade: 8 von 10 P
Price:
US$ 17.99
Social Sustainability Certification. Third‐Party and In‐House Certification
Autor:in:
Lars Bucher (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2021 , Grade: 1,0
Price:
US$ 6.99
The impact of multi-vendor loyalty programs on the consumers' online purchase process
An investigation based on Payback
Autor:in:
M.Sc. Vanessa Ostertag (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2014 , Grade: 1.3
Price:
US$ 17.99
Critical Analysis of McDonald’s Internationalisation Process. Competitors, Challenges, International Markets
Autor:in:
Daniel Germar (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2018 , Grade: 1,3
Price:
US$ 17.99
It's IKEA's World. A Growth Strategy Based on Cost Leadership
Autor:in:
Viktoria Klima (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2017 , Grade: 1,3
Price:
US$ 17.99
Ethics and Trust. A Literature Review on Cloud Computing Services
Autor:in:
Anna Lena Bischoff (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2017 , Grade: 1,7
Price:
US$ 18.99
The Growth of E-Commerce in Saudi Arabia and Its Influence on Saudi Women
Autor:in:
Manahil AlQulaity (Author)
,
Wejdan Bajaber (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2015
Price:
US$ 17.99
Nestlé. Strategic marketing management
Autor:in:
Kelvin Cherry (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2011 , Grade: A
Price:
US$ 16.99
Levi Strauss and Company: Case Study
Autor:in:
Kelvin Molly (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2012 , Grade: B
Price:
US$ 6.99
Elaboration case study: Burger King
Autor:in:
Alesia Denker (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2011 , Grade: 2,0
Price:
US$ 16.99
Strategic review of a cleantech startup company (EMPO-NI)
Autor:in:
Dipl.- Ing. Marco Honsberg (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2011 , Grade: 1,7
Price:
US$ 17.99
The Measurement of Customer Satisfaction
Existing Research, Comparison of Different Methods, and Critical Appraisal
Autor:in:
David Willemsen (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2010 , Grade: 1,0
Price:
US$ 31.99
Optimisation of procurement processes by the example Sanitärtechnik Eisenberg
Autor:in:
Markus Groß (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2010 , Grade: 1,0
Price:
US$ 17.99
Marketing strategy of Sony for portable audio device business
Autor:in:
Dr. Khanh Pham-Gia (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2007 , Grade: 1,0
Price:
US$ 17.99
Analysis of the Best Ager market for the tourism industry
Autor:in:
linda woog (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2007 , Grade: 2
Price:
US$ 17.99
Product standardisation versus product adaptation in international marketing
Autor:in:
Manfred Daberto (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2003 , Grade: 2
Price:
US$ 17.99
Wal-Mart case study - China operation
Autor:in:
Johnsen Chen (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2007 , Grade: 70
Price:
US$ 18.99
Investigation of the Marketing of the Red Bull Company in Consideration of Cultural Aspects
Autor:in:
Florian Riedel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2003 , Grade: 1,0
Price:
US$ 18.99
International Branding - An Internationalization Approach on the Marketing Level
Autor:in:
Robert Tönnis (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2005 , Grade: 1,3
Price:
US$ 18.99
Fridgeman's FridgeMaster Product Report
Autor:in:
Ingo Titze (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 1999 , Grade: 93%
Price:
US$ 18.99
Challanges and advantages of alternative fuel vehicles
Autor:in:
Jens Unger (Author)
,
Nina Moos (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2002 , Grade: AA
Price:
US$ 19.99
Proximity Marketing. Eine empirische Untersuchung zur Bereitschaft der Nutzung von Proximity Apps im Einzelhandel
Autor:in:
Daniel Wichert (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2021 , Grade: 2,0
Price:
US$ 18.99
Die zukünftige Rolle von Proximity Marketing. Bedeutung und Ausblick
Autor:in:
Daniel Wichert (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2020 , Grade: 1,7
Price:
US$ 17.99
Auswirkungen der Digitalisierung auf das klassische Marketing. Ein Überblick
Autor:in:
Tobias Kressl (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2019
Price:
US$ 17.99
Messung potenzieller Netzwerkeffekte am Beispiel der Küchenhelfer GmbH
Autor:in:
Christian Halder (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2020 , Grade: 1,0
Price:
US$ 17.99
Chancen und Risiken des Influencer Marketing
Autor:in:
Louisa Hawighorst (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2019 , Grade: 1,7
Price:
US$ 18.99
Ethischer Konsum. Chancen und Gefahren für Unternehmen in Deutschland
Autor:in:
Florian Brinkhoff (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2015 , Grade: 1,7
Price:
US$ 17.99
Mobile Payment in Deutschland. Google Wallet und GiroGo im NFC Payment Markt
Autor:in:
B.A. Medienwirtschaft Niklas Dorn (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2012 , Grade: 1,3
Price:
US$ 18.99
"Absatzwirtschaft 10/2009" - Themenüberblick ausgewählter Inhalte und Herleitung eines Exposés für eine eigene Forschungsarbeit
Abbildung des Magazins für Marketingwirtschaft mit besonderem Fokus auf die Messebranche in Deutschland
Autor:in:
Isabella Beyer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2010 , Grade: 1,0
Price:
US$ 17.99
Marketing für Fluggesellschaften – Besonderheiten, Konzepte und Beispiele
Autor:in:
Andre Köhler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2010 , Grade: 1,3
Price:
US$ 17.99
Corporate Governance
Das Grundgesetz der weichen Faktoren und seine Bedeutung für die Unternehmenskommunikation
Autor:in:
Sarah Schiesser (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2008 , Grade: 1,3
Price:
US$ 16.99
Mit dem Schlüssel Kundenzufriedenheit zum Unternehmenserfolg
Autor:in:
Udo Siedau (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2008 , Grade: 1,7
Price:
US$ 17.99
Produkt und Markenpiraterie
Das Produktpirateriegesetz - Auswirkungen, Grenzen und Ziele
Autor:in:
David Grosshans (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2002 , Grade: 2.0
Price:
US$ 17.99
Erstellung eines Gutachtens am Beispiel von Lars' Surfladen auf Sylt unter besonderer Berücksichtigung des Electronic-Commerce sowie ausgewählter Marketingstrategien
Autor:in:
B.A. Sebastian Meyer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2007 , Grade: 1,7
Price:
US$ 18.99
Kurzfristige monetäre Bewertung des Markenwertes
Autor:in:
Andre Marchand (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2005 , Grade: gut
Price:
US$ 17.99
Möglichkeiten der Messung von Kundenzufriedenheit
Autor:in:
Sebastian Thürnau (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2005 , Grade: 1,0
Price:
US$ 17.99
Case Study - Österreichische Credit Verein AG
Autor:in:
Markus Slamanig (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2003 , Grade: Sehr Gut
Price:
US$ 18.99
Inszenierung von Erlebniswelten durch Handels-Dienstleistungsunternehmen
Autor:in:
Martin Kendlbacher (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2005 , Grade: 2
Price:
US$ 18.99
Product Placement. Grundlagen, Historie, aktuelle Trends und rechtliche Aspekte
Autor:in:
Uwe Eichenbrenner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2003 , Grade: 1,3
Price:
US$ 10.99
Die Diskussion verschiedener Vergütungsmodelle im Rahmen der Online-Werbung
Autor:in:
Dipl. Betriebswirt (BA) Dirk Jacobsen (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2004 , Grade: folgt
Price:
US$ 18.99
Nachhaltigkeitsmarketing von Fußballclubs der 1. Bundesliga
Überblick und Analyse von Vereinsbestrebungen hinsichtlich ihrer Nachhaltigkeitsmarketing-Kommunikationspolitik
Autor:in:
Jonas Strasser (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2018 , Grade: 1,0
Price:
US$ 18.99
Chancen und Risiken von EPCIS-fähigen Prozessen in der Buchhandelsbranche
Autor:in:
Dominik Kropp (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2017 , Grade: 1,7
Price:
US$ 17.99
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