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Results for »
Will
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"What the label doesn’t tell you". Strategien der Bedeutungsvermittlung in der Werbekampagne 'Label Story' zu Jack Daniel's Old No. 7 Tennessee Whiskey
Autor:in:
Joshua Gennari (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 28.99
Die Markensoziologie am Beispiel des englischen Königshauses. Warum eine Königin auf einem Schloss wohnen und eine Krone tragen muss
Autor:in:
Charlotte Balzer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 5 (Schweiz. 5=gut)
Price:
US$ 31.99
Smart Digital Signage
How will a retail example of a smart environment influence consumers from an environmental psychology perspective?
Autor:in:
Johan Hallen (Author)
,
Kajsa Sörlien (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: A (5,0)
Price:
US$ 20.99
Der Einfluss von Online- und mobiler Werbung auf den Markenwert eines Produkts/Unternehmens
Entwurf eines Messmodells zur Ermittlung des Markenwerts
Autor:in:
Christoph Stummvoll (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 31.99
Hipster-Getränke auf dem Vormarsch. Erfolgreiche Kommunikation nachhaltiger Produkteigenschaften an die Generation Y
Eine empirische Untersuchung am Beispiel von Erfrischungsgetränken
Autor:in:
Claire Pfaunstiel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 1,3
Price:
US$ 19.99
Das postkoloniale Narrativ des "White Savorism". Deutsche Influencer:innen zwischen "gut gemeinter" Sichtbarkeit und der Reproduktion kolonialer Bilder
Autor:in:
Frederike Gadeberg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2021 , Grade: 1,3
Price:
US$ 39.99
The portrayal of women in Elle magazine advertisements. A comparison between France and Russia
Autor:in:
Christin Thieler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2014 , Grade: 2,3
Price:
US$ 30.99
Online-Public-Relations. Eine empirische Analyse
Autor:in:
David A. Gasser (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: 1
Price:
US$ 34.99
Che Guevara im Marketing-Mix? Guerilla-Werbung in Printmedien?
Autor:in:
Svenja Hennek (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Manipulation of society through advertising. Language manipulation mechanisms in advertisements
Autor:in:
Stacie Writes (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2014
Price:
US$ 20.99
Markendisidentifikation. Warum Menschen bestimmte Marken ablehnen
Eine Means-End-Chain Analyse der DB AG, Kik und E.ON
Autor:in:
Martin Seidensticker (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 , Grade: 2,3
Price:
US$ 41.99
Grenzwissenschaften: Neuromarketing in Bezug auf die AIDA Formel
Autor:in:
Peter Busch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: 1,0
Price:
US$ 15.99
Eventmarketing als Marketinginstrument der Zukunft
Autor:in:
Pauline Nandlinger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 20.99
Ambiguisierung als Sprachspiel in der deutschen Werbung der Gegenwart
Untersuchung anhand aktueller Werbeanzeigen und Werbespots
Autor:in:
Alexander Gehringer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2006 , Grade: 1,7
Price:
US$ 48.99
Strategische Herausforderungen und moderne Managementansätze für ein global agierendes Modeunternehmen
Autor:in:
Bachelor of Arts -Medien- und Kommunikationsmanagement Liza Kohl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 2
Price:
US$ 15.99
Social Media Marketing an niedersächsischen Hochschulen
Autor:in:
Annkristin Kohrn (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2012
Price:
US$ 36.99
Marketing im neuen Jahrtausend: Von der Produktorientierung zur Beziehungspflege
Autor:in:
Thomas Reiter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2011 , Grade: 2,0
Price:
US$ 36.99
Vermarktungsstrategien und –konzepte von filmischen Produkten unter besonderer Berücksichtigung viraler Marketingkampagnen in sozialen Netzwerken
Autor:in:
M.A. Demian Ignatjuk (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2011
Price:
US$ 36.99
Mitgliedergewinnung für einen Personalverband
Autor:in:
Hanns Ruchti (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2011
Price:
US$ 20.99
Die Relevanz von Facebook für die Markenkommunikation
Autor:in:
Timo Lemmer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 1,9
Price:
US$ 31.99
Web 2.0: User-Generated Content in Online Communities
A Theoretical and Empirical Investigation of its Determinants
Autor:in:
Timo Beck (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2007 , Grade: 1,0
Price:
US$ 36.99
Ansprache von Emotionen und Gefühlen im Neuromarketing
Autor:in:
Christoph Elsser (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2009 , Grade: 1,7
Price:
US$ 33.99
Verfassungsmarketing - Ein neuer Weg aus der Zielgruppenfalle?
Autor:in:
Jasmin Teuteberg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2007 , Grade: 1,7
Price:
US$ 19.99
Zum Einfluss von Public Relations-Pressemitteilungen in Fachzeitschriften
Eine Medienresonanzanalyse am Beispiel der Pressearbeit des Umweltbundesamtes Dessau-Roßlau
Autor:in:
Anne Waldow (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2008 , Grade: 1,0
Price:
US$ 33.99
Corporate Social Responsibility im Rahmen der Fußballweltmeisterschaft 2010 in der Republik Südafrika
Eine Untersuchung am Beispiel der Marke Baden-Württemberg
Autor:in:
Diplom Medienwirt (FH) Andreas Söntgerath (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2008 , Grade: 1,3
Price:
US$ 36.99
Direktmarketing im Internet
Autor:in:
Diplom Betriebswirt (BA) Dirk Steuerwald (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2007 , Grade: 1,0
Price:
US$ 33.99
Fernsehwerbung für Kinder - Reflexion kindlicher Bedürfnisse?
Autor:in:
Stephanie Müller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2006 , Grade: 1,0
Price:
US$ 36.99
Die Führungskraft als Kommunikator. Erfolgsfaktor Interne Kommunikation in Klein- und Mittelbetrieben Kärntens
Autor:in:
Astrid Fallosch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2004 , Grade: Sehr gut
Price:
US$ 44.99
McDonald's & Burger King. Advertising History from the 1960s to Today
Autor:in:
Samuel Fulmer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 2
Price:
US$ 20.99
The Marketing of Terrorism. Analysing the Use of Social Media by ISIS
Autor:in:
Lisa Wiechert (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2016 , Grade: 1,0
Price:
US$ 36.99
An Empirical Investigation into Chinese Generation Y Car Purchasing Behavior: A Focus on marketing Communication & German Luxury Car Brands
Autor:in:
Fanny-Gabriela Kozicki (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012
Price:
US$ 36.99
Influencer Marketing. A Measurement Instrument to determine the Credibility of Influencers
Revealing the Effect of specific Factors on Consumers’ Product Preferences and Buying Decisions
Autor:in:
Christin Smuda (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,0
Price:
US$ 30.99
Strategic e-brand management for small enterprises
Autor:in:
Alexandre Georjon (Author)
,
Antoinette Schroots (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2004 , Grade: 97%
Price:
US$ 36.99
When Brand Communication Becomes Childish. Infantilization in 21st Century Advertising
Autor:in:
PhD Bengü Basbug (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Doctoral Thesis / Dissertation , 2018 , Grade: cum laude
Price:
US$ 41.99
Consumer Perception of Internal Brand Extension
A Literature Based Work on Perceived Fit as Determining Factor for Enhancing Consumer Acceptance of Internal Brand Extension
Autor:in:
Victoria Homeier (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012
Price:
US$ 17.99
Marketing communication strategies for fashion brands and measurements of efficiency
Autor:in:
Karola Schwindt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 2,0
Price:
US$ 36.99
Search Engine Marketing for the Chinese Market
Practical implications for the launch of an International Company Website in China
Autor:in:
Anita Gerstmayr (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1
Price:
US$ 36.99
An investigation into the role of emotional branding in the cola market with particular reference to Coca-Cola
Autor:in:
Miriam Mennen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2005 , Grade: 70 % - A
Price:
US$ 19.99
The importance of social media and opportunities to reach young target groups via social media for start-ups Submission
Autor:in:
Eric Carstensen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020
Price:
US$ 32.99
Corporate Social Responsibility. The Public Image of Companies in the Context of CSR
Autor:in:
Jürgen Mayer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2011 , Grade: 1.0
Price:
US$ 42.99
Analysis of the Success Factors of SVOD to reach Generation Z
A case study of MTV+
Autor:in:
Lien La (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 1,4
Price:
US$ 30.99
Impacts of Virtual Reality on the Psychology of Users and its Implementation in Brand Communication. VR as the Future of Advertising?
Autor:in:
Kaan Saracoglu (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2021 , Grade: 1,0
Price:
US$ 41.99
Global Marketing of Locally Made Products
Autor:in:
Monsuru Sodeeq (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 4.00
Price:
US$ 17.99
American Accessible Luxury in the European Market. The Concept explained on the Basis of Four Case Studies
Autor:in:
Cécile Menant (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2016 , Grade: 2.1
Price:
US$ 36.99
The Strong Potential of Augmented Reality for Experiential Marketing
An Empirical Examination of the Impact of Augmented Reality Brand Experiences on Consumer-Brand Relationships
Autor:in:
Simon Hörtreiter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,0
Price:
US$ 36.99
How Facebook Can Promote Tourism. The Example of Beni Mellal Khenifra, Morocco
Autor:in:
Hamza Elwachwani (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019
Price:
US$ 0.99
Instagram's impact on Generation Z. Does a professional Instagram account influence the decision-making process?
Autor:in:
Maria Priller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 2
Price:
US$ 36.99
Social Media Marketing on Instagram. Exploration of Strategic Perspectives
Autor:in:
Lisa Jessen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 1,7
Price:
US$ 30.99
The "Harry Potter" Brand. Sense of Community, Attitudinal Loyalty, and Purchase Behavior
Autor:in:
Lily Marfisi (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 17/20
Price:
US$ 36.99
Mobile Phones as the Ultimate Shopping Assistants. Mobile Commerce in the Purchasing Process and its Impact on the Consumer Behavior
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 1.7
Price:
US$ 36.99
Filtering news on facebook
An assessment of users’ gatekeeper function through “liking” and “sharing” news
Autor:in:
Michaela Strobel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Examination Thesis , 2013 , Grade: 2,0
Price:
US$ 15.99
Corporate and Brand image among Telugu dailies in Indian Print Media
Autor:in:
Pradeep Kumar (Author)
,
E. Nagaraju (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Doctoral Thesis / Dissertation , 2013 , Grade: none
Price:
US$ 0.99
The Impact of Social Media on the PR Industry
Autor:in:
Iliyana Stareva (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 50.99
Specifičnosti ponašanja potrošača u procesu korištenja usluga
Autor:in:
Amela Omerbasic (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2010
Price:
US$ 18.99
Celebrity Scandals and their Impact on Brand Image: A Study among Young Consumers
A Theoretical and Empirical Investigation
Autor:in:
Raphael Städtler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2010
Price:
US$ 36.99
What do you think about Brand Communities?
An insight of consumers' perception towards brand communities and the idea of mutual benefits
Autor:in:
Bastian Storch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2007 , Grade: 1,1
Price:
US$ 18.99
Advertising Ethics - An Oxymoron?
Autor:in:
Harald Blocher (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2003 , Grade: 1,7
Price:
US$ 18.99
Viral Marketing - A crucial new dimension in 21st century marketing?
Autor:in:
Michael Bryce (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2004 , Grade: 1,0 (A)
Price:
US$ 33.99
The death of the brand? Challenges facing international brands in the 21st century - an analysis with examples and recommendations
Autor:in:
Florian Mayer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2003 , Grade: 75
Price:
US$ 18.99
The dangers of social media. How cancel culture and shitstorms can affect companies and how to recover from it
Autor:in:
Kira Mertens (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,1
Price:
US$ 30.99
Das TV-Duell zwischen Angela Merkel und Peer Steinbrück aus Sicht der Bundestagsabgeordneten auf Twitter
Klartext vs. #muttimachts
Autor:in:
Marlies Klein (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,0
Price:
US$ 20.99
Customer loyalty in retail. Case study of Marks and Spencer
Autor:in:
Katarzyna Szydlowska (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: 80%
Price:
US$ 31.99
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