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Der Beitrag lokaler Kinowerbung zur lokalen Werbekommunikation im Sinne des Media-Mix
Autor:in:
Tim Wohlleben (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2009 , Grade: 1,7
Price:
US$ 41.99
Buy me, I'm famous! Prominente als Markentestimonials
Eine empirische Studie zu Sinn und Unsinn des Einsatzes von Thomas Müller als Werbeträger für BiFi
Autor:in:
Carina Förg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,5
Price:
US$ 20.99
Das FITINN-Sujet mit dem Header "Männer pfeifen keinen inneren Werten nach."
Lesarten junger Frauen, die regelmäßig Körperarbeit verrichten
Autor:in:
Jürgen Hopfgartner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 2
Price:
US$ 18.99
Che Guevara im Marketing-Mix? Guerilla-Werbung in Printmedien?
Autor:in:
Svenja Hennek (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Customer Experienced Management & Unternehmenskommunikation auf Musikfestivals
Eine quantitative Online-Befragung der AusstellerbesucherInnen am "Woodstock der Blasmusik"-Festival 2013
Autor:in:
Tanja Anzengruber (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 , Grade: 1,7
Price:
US$ 44.99
Eventmanagement und Corporate Social Responsibility
Eine empirische Untersuchung zum Stellenwert der Nachhaltigkeit in der Eventkommunikation
Autor:in:
Martina Schuhmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2007 , Grade: 1
Price:
US$ 36.99
Marketing und kommerzielle Verwertung subkultureller Jugend- und Popkultur
Autor:in:
Marc Zimmermann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 1999 , Grade: 1,0
Price:
US$ 36.99
Grenzen und Möglichkeiten von Social-Media-Strategien. Instagram als Mittel lokaler Marktkommunikation
Autor:in:
Katharina Tiefenthäler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 1,3
Price:
US$ 43.99
Ad Disclosure im Influencermarketing und seine Wirkung auf das Konsumentenverhalten
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 1,7
Price:
US$ 17.99
Colorgrading in der Werbung. Erfolgsfaktoren für den Premium-Commercial-Bereich
Autor:in:
Franziska Heinemann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,0
Price:
US$ 38.99
Die Social-Media-Plattform Instagram. Mögliche Effekte auf das Selbstbild junger Frauen
Eine kritische Beleuchtung und empirische Studie
Autor:in:
Sofia Ostler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,3
Price:
US$ 31.99
Das Meme als mediale Funktion der Netzkultur. Eine diskursanalytische Untersuchung des Massenphänomens im Kontext von Social Media
Autor:in:
Sebastian Aumüller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: 1,3
Price:
US$ 20.99
Funktioniert Brand Storytelling bei klassischen und digitalen Marken gleich?
Image Through Story
Autor:in:
Mia-Malaika Lange (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 1,0
Price:
US$ 36.99
Die Social Media Facebook. Sozialer und kommunikativer Nutzen oder Manipulation und globaler Datenhandel?
Twitter, YouTube & Co
Autor:in:
Sangevan Srithavan (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 1,7
Price:
US$ 33.99
Der japanische Werbemarkt in einer sich ändernden Medienlandschaft
Autor:in:
Tolga Sert (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 2,3
Price:
US$ 20.99
Visuelle Unternehmenskommunikation. Der Einfluss von Videos auf Wissensstrukturen in Unternehmen
Autor:in:
Anna-Christin Buck (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,3
Price:
US$ 41.99
Programmatic Advertising. Voraussetzungen und Herausforderungen für kleine mittelständische Unternehmen
Autor:in:
Nina Offierowski (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 2,6
Price:
US$ 32.99
Augmented Reality im Marketing. Theoretische Fundierung und empirischer Vergleich zu anderen Marketinginstrumenten
Autor:in:
Michael Seitz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2011 , Grade: 1,3
Price:
US$ 36.99
Kommunikationcontrolling in Nonprofit-Organisationen im universitätsmedizinischen Bereich
Erstellung eines Kommunikations-Controlling-Konzeptes für die Charité Universitätsmedizin Berlin
Autor:in:
Catharina Behlmer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2007 , Grade: 1,3
Price:
US$ 18.99
Lokale Online-Marktplätze als Stärkung des stationären Handels. Eine Bedarfsanalyse der Stadt Osnabrück
Autor:in:
Jule Raters (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 1,0
Price:
US$ 36.99
Skandale und Sporttestimonials
Der Einfluss medialer Darstellungsweisen auf die Wahrnehmung und Bewertung von Produkt und Testimonial
Autor:in:
M.A. Tobias Menzel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012
Price:
US$ 36.99
Faszination Popstar
Eine qualitative Studie zur Rezeption und kommunikativen Medienaneignung der Castingshow "Helden von Morgen"
Autor:in:
Jacqueline Weinberger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 3
Price:
US$ 22.99
Selfies. Zwischen ahnungsloser Inszenierung und inszenierter Ahnungslosigkeit
Impression Management in sozialen Netzwerken
Autor:in:
Tobias Koch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,7
Price:
US$ 31.99
Optimierung der Web Usability von Online-Spezialitätenshops
Testing von zwei Webshops mit der Thinking Aloud Methode
Autor:in:
Anita Gerstmayr (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1
Price:
US$ 33.99
Die Verwendung olfaktorischer Reize in der Werbung
Autor:in:
Katharina Rempel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2010 , Grade: 1,0
Price:
US$ 36.99
Echte und unechte Synästhesien. Erkenntnisse für die Produkt- und Kommunikationsgestaltung
Autor:in:
Juliane Lange (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 , Grade: 2,0
Price:
US$ 36.99
Arbeitgeberreputation durch Word of mouth-Kommunikation in Online Social Networks.
Eine empirische Analyse motivationaler Einflussfaktoren.
Autor:in:
Julia Klapczynski (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2011 , Grade: 1,1
Price:
US$ 41.99
Die Erlebnismarke und ihre Kommunikation
Literaturbasierte Analyse von aktiven und passiven Kommunikationsinstrumenten von Erlebnismarken im Zusammenhang mit Erlebniskonzepten
Autor:in:
Stefanie Zöchmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 2
Price:
US$ 17.99
Ambiguisierung als Sprachspiel in der deutschen Werbung der Gegenwart
Untersuchung anhand aktueller Werbeanzeigen und Werbespots
Autor:in:
Alexander Gehringer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2006 , Grade: 1,7
Price:
US$ 48.99
Wandel des Outbound zum Inbound Marketing
Content Marketing als Erfolgs-und Zukunftsfaktor hinsichtlich Markenführung und Unternehmenskommunikation
Autor:in:
Daniela Schultz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 22.99
Social Media Marketing im B2B-Unternehmen
Charakteristika, Ziele und Wertbeiträge
Autor:in:
Christina Meyer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012 , Grade: 1,7
Price:
US$ 31.99
Vermarktungsstrategien und –konzepte von filmischen Produkten unter besonderer Berücksichtigung viraler Marketingkampagnen in sozialen Netzwerken
Autor:in:
M.A. Demian Ignatjuk (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2011
Price:
US$ 36.99
Kommunikation und Verantwortung
Anforderungen an die Unternehmenskommunikation vor dem Hintergrund von Corporate Social Responsibility
Autor:in:
Robert Lecker (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: 1,0
Price:
US$ 36.99
PR und KMU - Social Media als Public Relations-Instrument für Kleine und Mittelständische Unternehmen in Österreich unter besonderer Berücksichtigung der Kleinstunternehmen
Autor:in:
Bernhard Schöps (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2011 , Grade: 2
Price:
US$ 33.99
Viral Marketing - Epidemien im Internet
Theorie & Praxis - Virale Kampagnen für Startup-Unternehmen
Autor:in:
Robert König (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: 1
Price:
US$ 41.99
Vom Konsumenten zum Markenfan. Moderne Markenkommunikation im Wandel
Unter besonderer Berücksichtigung des Unternehmens Red Bull
Autor:in:
Olivia Sarah Tänzer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010
Price:
US$ 31.99
Die Relevanz der Theorie der kognitiven Dissonanz für das Message-Design nach Moffitt bezüglich der Persuasion
Autor:in:
Peter Haberstich Haberstich (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1.5
Price:
US$ 0.99
Das Spiel hinter dem Spiel - Eine qualitative Analyse der Beziehungs- und Entscheidungsstrukturen im Sportsponsoring am Beispiel Fußball
Autor:in:
Martin Fett (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2009 , Grade: 1,6
Price:
US$ 36.99
Die Inszenierung von Berg und Gebirge in der audiovisuellen Werbung
Ein Extremraum der Natur und die polymorphen Strategien seiner medialen Inszenierung
Autor:in:
M.A. Nina Kolmorgen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2009 , Grade: 1,0
Price:
US$ 41.99
Der Vertrauensbegriff als Schlüssel für ein kommunikationswissenschaftliches Markenverständnis
Ein Theorieentwurf
Autor:in:
Johannes Gunst (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2009 , Grade: 1,0
Price:
US$ 36.99
Viral Marketing. Grundlagen, theoretische Ansätze und empirische Studie zur Verdeutlichung des Wirkungsgrades.
Autor:in:
Sebastian Buhrmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Digital TV - Die Markteintrittschance für neue Sender?
Eine strategische Analyse des Fernsehens am Beispiel des deutschen Musikfernsehens
Autor:in:
Gerhard Fischer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2008 , Grade: 1,1
Price:
US$ 41.99
Psychoakustik und Sound-Engineering
Der neue Stellenwert des Hörens in der Corporate Identity
Autor:in:
M.A. Marcus Herrmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2001 , Grade: 2,0
Price:
US$ 36.99
MuseumShop.de – der Onlineshop der Staatlichen Museen zu Berlin als Marketinginstrument
Autor:in:
Julika Zimmermann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2006 , Grade: 1,3
Price:
US$ 36.99
Die Marke als Inszenierung emotionaler Erlebniswelten
Die Bedeutung des Eventmarketings für die strategische Markenführung unter Berücksichtigung verhaltenswissenschaftlicher Erkenntnisse
Autor:in:
Dipl. Wirt. Ing. (FH) Ina Lorenz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2007 , Grade: 1,0
Price:
US$ 36.99
Macht Wirtschaft Schule? Sponsoring an Schulen als Gratwanderung zwischen ökonomischem Nutzen und sozialem Engagement
Autor:in:
Berit Mainx (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2006 , Grade: 1,7
Price:
US$ 36.99
Entwicklung und Evaluation von Sonderwerbeformen im deutschen Fernsehen
Autor:in:
Arne Bruncken (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2006 , Grade: 1,5
Price:
US$ 36.99
Der Einsatz von Corporate Weblogs in der Öffentlichkeitsarbeit am Beispiel der FRoSTA AG
Autor:in:
Dipl.-Medienwirt (FH) Michael Fischer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2005 , Grade: 1
Price:
US$ 33.99
Die theoretische und praktische Bedeutung der Sinndimension im strategischen Designmanagement
Autor:in:
Dipl.-Kommunikationswirt Kai Lambrecht (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2001 , Grade: 1,3
Price:
US$ 36.99
Imagery-Werbung. Semiotische Analyse von Werbeprints
Autor:in:
Charlotte Hager (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 1999 , Grade: 1,0
Price:
US$ 44.99
Future Brands - Markenführung in einer vernetzten Welt
Autor:in:
Martin Taller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2002 , Grade: 1,7
Price:
US$ 44.99
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