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Results for »
Instruments
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PR und KMU - Social Media als Public Relations-Instrument für Kleine und Mittelständische Unternehmen in Österreich unter besonderer Berücksichtigung der Kleinstunternehmen
Autor:in:
Bernhard Schöps (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2011 , Grade: 2
Price:
US$ 33.99
Der Einsatz von Social Media Instrumenten im internen Marketing
Autor:in:
Christine Höfer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 2,3
Price:
US$ 36.99
Corporate Weblog. Ein Instrument der Unternehmenskommunikation
Autor:in:
Lisett Enge (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2014 , Grade: 1,3
Price:
US$ 41.99
Instrumente neuronaler Kommunikation am POS und ihre Wirkung
Autor:in:
Lisa Albus (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 1,8
Price:
US$ 36.99
Knappe Kassen, neue Allianzen - Kunstsponsoring von regionalen Events in der populären Musik als Instrument der Unternehmenskommunikation
Autor:in:
Markus Stitz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2006 , Grade: 1,5
Price:
US$ 36.99
Handelsmarken als Instrument zur Profilierung von Handelsunternehmen
Autor:in:
Sebastian Rauchhaus (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 31.99
Kundenbindung als Marketingziel von Online-Shops für vegane Lebensmittel
Eine Analyse der Instrumente des Marketing-Mix
Autor:in:
Eugenia Laiko (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 1,3
Price:
US$ 36.99
Social Bots als strategisches Instrument im Influencer-Marketing. Ein Versuch zur automatisierten Generierung von Followern auf Instagram
Autor:in:
Riccardo Destratis (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 1,3
Price:
US$ 36.99
Instrumente für ein erfolgreiches Marketing in Social Networks
Autor:in:
B.A. Kim Nadine Adamek (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 1,1
Price:
US$ 36.99
Social Media als Instrument der Markenkommunikation
Autor:in:
Britta Bonczynski (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: 2,6
Price:
US$ 31.99
Ein Podcast als Content-Marketing-Instrument für das Unternehmen CineStar. Konzeptionierung mittels empirischen Interviews und der SWOT-Analyse
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,3
Price:
US$ 36.99
Ökonomische Bewertung des Mobile Marketings als kommunikationspolitisches Instrument
Autor:in:
Denise Schurr (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,3
Price:
US$ 36.99
Die Nutzung von Influencer Marketing als Instrument der identitätsbasierten Markenführung in der Fitnessbranche
Das Markennutzenversprechen von Nahrungsergänzungsmitteln und die Verantwortung von Influencern auf Instagram
-
New
Autor:in:
Patrick Dula (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 1,0
Price:
US$ 37.99
Werbefilme als strategische Instrumente. Die Beeinflussung des Konsumenten durch Kinowerbung
Autor:in:
Bayram Umur Yildirim (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2023 , Grade: 1.0
Price:
US$ 39.99
Instagram Stories als Corporate Media Instrument. Nutzererwartungen und Handlungsempfehlungen für Unternehmen
Autor:in:
Samuel Kuhn (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 2,3
Price:
US$ 36.99
Vergleichende Analyse der Kommunikationswirkung des Instruments Product Placement in den Medien Kino und TV
Am Beispiel des Kinofilms „Schlussmacher“ und der Casting-Show „Germany‘s next Topmodel“
Autor:in:
Maike Marie Loch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013
Price:
US$ 36.99
Internet-Monitoring als Instrument der Öffentlichkeitsarbeit
Autor:in:
Alexander von Schmidt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2002 , Grade: 1,7
Price:
US$ 36.99
Social-Media-Marketing in der Fitnessbranche. Theoretische Grundlagen und empirische Forschung
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 2,3
Price:
US$ 27.99
Folgen von ungünstig ausgesteuerter und aggressiver personalisierter Werbung (Retargeting) im Internet - Folgen für Markenhersteller und Online-Shops
Retargeting als Marketing-Instrument im Internet - Chancen und Risiken
Autor:in:
Daniel Simovic (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 33.99
Erlebnis- und Eventmarketing am Beispiel ausgewählter Messeauftritte
Eine empirische Analyse der Chancen, Grenzen und Risiken im Einsatz von Live Communication Instrumenten
Autor:in:
Anja Liermann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2007 , Grade: sehr gut
Price:
US$ 36.99
Erfolgsfaktor "Kundenzeitschrift"
Theoretische Betrachtungen zum Wertbeitrag von PR in der Kundenkommunikation und eine explorative Untersuchung des Erfolgs der Kundenzeitschrift "WIR gemeinsam"
Autor:in:
Susanne Hein (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2005 , Grade: 2,3
Price:
US$ 41.99
Implementierung eines Kennzahlensystems für mehr Effizienz in der Vertriebssteuerung - am Beispiel der Koch Media GmbH
Autor:in:
Mag. (FH) Andreas Lackner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2008 , Grade: 2,0
Price:
US$ 39.99
Einsatzmöglichkeiten von Social Media als Vermarktungsinstrument in der Hotellerie
Anwendungskonzept für das 4* Hotel Schillerkopf
Autor:in:
Jasmin Litera (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2011 , Grade: 2
Price:
US$ 36.99
Kundenbindung durch Eventmarketing im Social Media Zeitalter
Autor:in:
Antonia Tritschkow (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,8
Price:
US$ 36.99
Online-Public-Relations. Eine empirische Analyse
Autor:in:
David A. Gasser (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: 1
Price:
US$ 34.99
Vergleichende Analyse von informativen und unterhaltenden TV-Formaten
Autor:in:
Julia C. Becker (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 36.99
Möglichkeiten und Grenzen des Guerilla Marketing in der Automobilindustrie
Autor:in:
Sven Pischke (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2009 , Grade: 1.7
Price:
US$ 36.99
Ziele und Formen der Integration von Gewinnspielen in die Marketing-Kommunikation
Autor:in:
Diplom-Kaufmann Sebastian Wagner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2006 , Grade: 2.0
Price:
US$ 36.99
Zur Integration von Public Relations in unternehmerische Frühinformationssysteme
Autor:in:
Meike Schmidt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2003 , Grade: 1,7
Price:
US$ 36.99
History Marketing. Die Bedeutung interkultureller Aspekte bei der Kommunikation von Tradition und Unternehmensgeschichte in ausgewählten Kulturkreisen
Autor:in:
Juliane Dörfel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2021 , Grade: 1,0
Price:
US$ 36.99
Social Media als Marketingtool im B2B-Sektor. Relevanz, Einsatzmöglichkeiten sowie Chancen und Risiken
Autor:in:
Laura Valentina Preiss (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,5
Price:
US$ 31.99
Kundenbindung durch mobile Apps im deutschen Sportartikelmarkt. Das Beispiel der Marke "Nike"
Autor:in:
Mareile Muhm (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,4
Price:
US$ 36.99
Digitale Kundenkommunikation und Implikationen an der Customer Experience. Ein Praxisbeispiel
Autor:in:
Sarah Berger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1
Price:
US$ 36.99
Selbstdarstellung junger Erwachsener auf der Online-Plattform Instagram. Die Inszenierung des perfekten Alltags
Autor:in:
Ellora Angelova (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 2,0
Price:
US$ 36.99
Social Media Marketing im modernen Kommunikationsmix. Grundlagen, praktische Umsetzung und Vergleich zum klassischen Online Marketing
Autor:in:
Jan Wischniewsky (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1.3
Price:
US$ 31.99
Storytelling in der Markenführung von Luxusuhrenmarken. Wunderwaffe oder nicht mehr als ein Märchen?
Autor:in:
Pascal Gehrlein (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,7
Price:
US$ 36.99
Neuromarketing. Neuronale Erkenntnisse als Basis für ein effektives Markenmanagement am Beispiel von Low-und High-Involvement Kaufentscheidungen
Autor:in:
Fabienne Wehler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 1.3
Price:
US$ 36.99
Che Guevara im Marketing-Mix? Guerilla-Werbung in Printmedien?
Autor:in:
Svenja Hennek (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
„Follow me“. Authentische Kommunikation als Erfolgsfaktor für YouTuber
Eine empirische Untersuchung zum Verhältnis zwischen Bloggern und ihren Lesern
Autor:in:
Valentina Z. (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 1,3
Price:
US$ 30.99
Die Rolle des Mobile Marketing in der modernen Marketingkommunikation
Autor:in:
Diplom-Betriebswirt Stefan Schneider (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2014 , Grade: 1,3
Price:
US$ 36.99
Optimierung der Web Usability von Online-Spezialitätenshops
Testing von zwei Webshops mit der Thinking Aloud Methode
Autor:in:
Anita Gerstmayr (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1
Price:
US$ 33.99
Technischer Fortschritt oder menschlicher Rückschritt?
Der Umgang mit privaten Informationen im digitalen Zeitalter und seine ambivalenten Wirkungspotenziale
Autor:in:
Claudius Reinicke (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,0
Price:
US$ 36.99
Redaktionelle Ansätze des Storytellings – Drehbuchtheorien in der Markenkommunikation
Autor:in:
David Vogel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013
Price:
US$ 31.99
Markeninszenierung im Web 2.0
Möglicheiten der Markenkommunikation im Social Web
Autor:in:
Kristin Hartert (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 33.99
Marketing im neuen Jahrtausend: Von der Produktorientierung zur Beziehungspflege
Autor:in:
Thomas Reiter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2011 , Grade: 2,0
Price:
US$ 36.99
Vermarktungsstrategien und –konzepte von filmischen Produkten unter besonderer Berücksichtigung viraler Marketingkampagnen in sozialen Netzwerken
Autor:in:
M.A. Demian Ignatjuk (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2011
Price:
US$ 36.99
Online Relations im Social Commerce
Theoretische und explorative Analyse von Erfolgsfaktoren zur Auswertung und Steuerung von Kunden-Kunden-Kommunikation im Internet
Autor:in:
Sarah Stevens (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
Mobile Tagging. Grundlagen, Einsatzmöglichkeiten und Akzeptanz
Autor:in:
Benjamin Wanninger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,0
Price:
US$ 36.99
Customer Targeting - Überblick über die empirischen Erkenntnisse
Autor:in:
Dipl.-Kfm. André Wycisk (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2010 , Grade: 2,0
Price:
US$ 31.99
Der Beitrag lokaler Kinowerbung zur lokalen Werbekommunikation im Sinne des Media-Mix
Autor:in:
Tim Wohlleben (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2009 , Grade: 1,7
Price:
US$ 41.99
Cause Related Marketing im rechtlichen Rahmen des UWG - Bedingungen und Konsequenzen
Autor:in:
Marketing Betriebswirtin Stefanie Timm (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 31.99
Möglichkeiten und Probleme des Viral Marketing
Autor:in:
Gerald Scholl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2006 , Grade: 2,3
Price:
US$ 36.99
Web 2.0 in der Unternehmenskommunikation. Grundlagen, Anwendungen, Fallbeispiele
Autor:in:
Martin Keßler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2008 , Grade: 1,7
Price:
US$ 36.99
Das Verbot als Chance
Kundenbindung mittels Internet-Marketing in Branchen, die Werbebeschränkungen unterliegen, am Beispiel von Rechtsanwälten in Österreich
Autor:in:
Mag. (FH) Christian Rus (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2007 , Grade: sehr gut
Price:
US$ 36.99
Erstellung einer Kommunikations- bzw. Werbestrategie und deren marketingpolitischen Umsetzung zur Zielgruppenwerweiterung eines Modehauses
Inklusive Umfrage und Swot-Analyse mit dem Ziel der Erweiterung der Zielgruppe 20+
Autor:in:
Conny Wöhrlin (Author)
,
Christina Prieschl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2007 , Grade: 1,0
Price:
US$ 36.99
Geschlechterrollen in der Werbung
Autor:in:
Christoph Niemann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2006 , Grade: 2.0
Price:
US$ 36.99
Audio-Branding. Akustische Markenkommunikation als Strategie der Markenführung
Autor:in:
Kai Bronner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2004 , Grade: 1,5
Price:
US$ 36.99
Optimierung von Medienpromotion für Indie-Labels in der Popmusikindustrie durch Entwicklung einer europäischen Promotionagentur
Autor:in:
Denise Newsham (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2005 , Grade: 1,7
Price:
US$ 44.99
Imagery-Werbung. Semiotische Analyse von Werbeprints
Autor:in:
Charlotte Hager (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 1999 , Grade: 1,0
Price:
US$ 44.99
Erfolgsfaktoren des Erlebnismarketing
Autor:in:
David Neumann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2002 , Grade: 1,3
Price:
US$ 36.99
Social Media als Kommunikationsmittel für die Neukundengewinnung
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1.0
Price:
US$ 30.99
Manipulation der Generation Z in ihren Kaufentscheidungen durch Influencer
Eine qualitative Studie zum Kaufentscheidungsprozess, der Strategie zur Beeinflussung und Vermeidung von Manipulation
Autor:in:
Julia Gröbl-Püttmer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2020 , Grade: 1,7
Price:
US$ 45.99
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