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Einfluss der Werbung im TV und sozialen Medien auf die Markenbindung
Eine empirische Analyse der Glaubwürdigkeit und Vertrauenswürdigkeit
-
New
Autor:in:
Jana Behrens (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2024 , Grade: 2,0
Price:
US$ 40.99
Cultural Credibility und die Steigerung der Brand Equity unter Einbezug jugend- und subkultureller Referenzen
Wie können Unternehmen erfolgreich und authentisch Referenzen aus der HipHop-Kultur in Werbevideos einbeziehen?
Autor:in:
Sebastian Block (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2022 , Grade: 1,3
Price:
US$ 40.99
Fachverlage und elektronisches Publizieren
Wirtschaftliche Chancen und Risiken virtueller Communities
Autor:in:
Diplom-Medienökonom (FH) Tuma Eroglu (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2006 , Grade: 1,1
Price:
US$ 36.99
Frauen zwischen Erwerbstätigkeit und Kinderbetreuung
Bewertende Analyse der Maßnahmen und Instrumente der aktuellen staatlichen Familienpolitik und familienorientierten Personalpolitik für Mütter, Staat und Unternehmen
Autor:in:
Catrin Röding (Author)
,
Yvonne Littek (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2007 , Grade: 1,0
Price:
US$ 44.99
Einsatzmöglichkeiten des Web 2.0 für die politische Kommunikation und Wirtschaft in Deutschland
Autor:in:
Marcel Mebus (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2014 , Grade: 1,7
Price:
US$ 31.99
Information als Wirtschaftsgut. Digitale Wertschöpfung von E-Marketplaces und die Herausforderung der "Free"-Ökonomie in Nischenmärkten
Autor:in:
Niko Schotte (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2012 , Grade: 2,3
Price:
US$ 27.99
Die Chancen und Risiken des Sportsponsorings im Bereich Profifußball für den Gesponserten
Am Beispiel des FC Schalke-Gelsenkirchen 04 e.V.
Autor:in:
Joannis Paul Schweres (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2014 , Grade: 1,7
Price:
US$ 31.99
Virtuelle Güter: Instrumente und Anreize zum Kauf
Autor:in:
Janina Welter (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2011 , Grade: 1,5
Price:
US$ 36.99
Stationärer Modeeinzelhandel in Deutschland. Chancen und Herausforderungen im Rahmen der digitalen Transformation
Autor:in:
Anne Neif (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2021 , Grade: 2,0
Price:
US$ 30.99
Schwule Zeitschriften auf dem deutschen Pressemarkt: Thematisch und inhaltlich vergleichbar zu Lifestyle-Formaten mit heterosexueller Zielgruppe?
Autor:in:
Maik Merkel (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2003 , Grade: 2,0
Price:
US$ 32.99
Videokonferenzen inszenieren. Konzeptionelle Bildgestaltung und Umsetzung digitaler Kommunikation im professionellen Umfeld
Autor:in:
Galina Senk (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2020 , Grade: 1,7
Price:
US$ 38.99
Avatar-basierte Gamification. Erfolgsfaktoren, Modellentwicklung und Anwendung an der Second Screen-App Spect8
Autor:in:
Sebastian Braun (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2019 , Grade: 1,3
Price:
US$ 36.99
Onlinekommunikation im Fundraising. Eine Analyse der Potenziale und des Einsatzes von Blogs bei Kinderhilfswerken
Autor:in:
Caroline Lauhoff (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2016 , Grade: 1,0
Price:
US$ 35.99
Bastler und sozio-technische Unternehmer des sozialen Internets
Über die Transformation von sozialen Internetanwendungen zu ökonomischen Konzepten
Autor:in:
Theodor Carl (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2007 , Grade: 1,5
Price:
US$ 33.99
Online-Maßnahmen zur Absatzförderung von Publikumszeitschriften im deutschen und schweizerischen Markt auf Basis von E-Commerce-Systemen
Autor:in:
Kai Israel (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2011 , Grade: 1,0
Price:
US$ 36.99
Konzeption einer zukunftssichernden redaktionellen Marketingstrategie für die Landeszeitung, Zeitung der Deutschen in Böhmen, Mähren und Schlesien
Autor:in:
Daniel Heine (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2007 , Grade: 1,0
Price:
US$ 36.99
Medienmarkenmanagement aus Perspektive des market-based-view und der resource-based-view of strategy
Autor:in:
Dipl. Medienwirtin Simone Drott (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 36.99
Redaktionelles Marketing - Theoretische Darstellung der Thematik und die Abbildung der redaktionellen Realität bei Tageszeitungen anhand eines Case Study Ansatzes
Autor:in:
Florian Funk (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2005 , Grade: 1,0
Price:
US$ 36.99
Analyse und Gestaltung von Geschäftsmodellen im digitalen Fernsehen
Autor:in:
Jürgen Beckmann (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2003 , Grade: 1,3
Price:
US$ 44.99
E-Commerce und Markenaufbau auf Online-Marktplätzen. Plattformanalyse und Strategien für produzierende Unternehmen
Autor:in:
David Wötzel (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2017 , Grade: 1,5
Price:
US$ 36.99
Blogger als Markenbotschafter. Zwischen Authentizität und bezahlter Produktplatzierung im Internet
Autor:in:
Saskia Schneider (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2016 , Grade: 1,3
Price:
US$ 31.99
Ökologisches und erfolgreiches Wirtschaften. Wie Ökomarketing die Konsumentenentscheidung beeinflusst
Autor:in:
Irina Palatai (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2014 , Grade: 1,3
Price:
US$ 36.99
Die Potenziale von Mobile Business in Zeitungs- und Zeitschriftenverlagen
Autor:in:
Kai Israel (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 42.99
Digitalisierung und Konvergenz. Umbruch in der Organisation der Technologie-, Medien-, und Telekommunikationsbranche
Autor:in:
Bertrand Born (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 44.99
Darstellung und Analyse des Marktes für rechtsextreme Musik in Deutschland
Autor:in:
Adrian Kummer (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 42.99
Verwertung und Verteilung von Tantiemen aus digitaler Distribution
Untersuchung der Verteilungsstruktur der GEMA
Autor:in:
Björn Jakob (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 34.99
Europäische Koproduktionen. Analyse und Erfolgsuntersuchung
Autor:in:
Daniel Wegner (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2012 , Grade: 2,0
Price:
US$ 31.99
Der Wandel der wirtschaftlichen Bedingungen in der Musikindustrie seit 1980 und seine Konsequenzen für professionelle Musikschaffende im Bereich der Popmusik
Autor:in:
Silke Mattick (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2008 , Grade: 1,3
Price:
US$ 41.99
e-commerce in modernen Medienunternehmen - 1:1-Marketing und Customer Relationsship Management
Autor:in:
Antonio Pizzuto (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2003 , Grade: 2,3
Price:
US$ 33.99
Filmförderung in Luxemburg und in Deutschland: Ein Systemvergleich auf der Ebene der Wirtschaftsförderung
Autor:in:
Rimma Wernscheid (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2004 , Grade: 1,0
Price:
US$ 44.99
Berufsbild, Qualifikation und Tätigkeit von Kommunikationsmanagern im Wandel durch Social Media Releases und Social Media Newsrooms
Autor:in:
Florian Thiele (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2012 , Grade: 2,1
Price:
US$ 39.99
Eine kritische Betrachtung der Auswirkungen von Social Media aus wirtschaftlicher und gesellschaftlicher Sicht anhand von Unternehmensbeispielen aus der Fitnessbranche
Autor:in:
Soheyl Khonsari (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2011 , Grade: 2,3
Price:
US$ 31.99
Digitale Musikdistribution. Wertschöpfungsprozesse und Netzwerkstrategien.
Autor:in:
Verena Zell (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Thesis (M.A.) , 2010 , Grade: 1,3
Price:
US$ 36.99
Die Gründe für das Streben und den Weggang aus Online-Gemeinschaften des russischsprachigen Internet in eine „reale“ Unterhaltung
Back in reality: dreaming of being offline
Autor:in:
Dmitry Pankov (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2008 , Grade: 2,5
Price:
US$ 36.99
Nicht-mediale Nebenprodukte von Publikumszeitschriften - Marktstatus und Marktentwicklung
Autor:in:
Anna Katharina Rapp (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2007 , Grade: 2,0
Price:
US$ 42.99
Innovative Geschäftsmodelle. Erfolgskriterien und die internationale Musikindustrie.
Autor:in:
Dipl.-Kfm., B.A. Christian Kneer (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 45.99
Messen und Ausstellungen im realen und virtuellen Leben
Autor:in:
Svetlana Dub (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2006 , Grade: 1,1
Price:
US$ 36.99
Künstleraufbau und -vermarktung auf dem deutschen Musikmarkt
Autor:in:
Marina Burghart (Author)
,
Christine Hampl (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2006 , Grade: 1,3
Price:
US$ 44.99
Mobile TV - Formate. Geschäftsmodelle und Erfolgsfaktoren für eine erfolgreiche Markteinführung
Autor:in:
Diplom-Medienwirt (FH) Frank Molter (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2006 , Grade: 1,7
Price:
US$ 39.99
Analyse der Beziehungen zwischen Fernsehprogrammanbietern und den Distributoren Kabel und Satellit in Deutschland
Autor:in:
Frederik Schubert (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Thesis (M.A.) , 2006 , Grade: 2,0
Price:
US$ 43.99
Virtual Reality als innovatives Medium für disruptive Veränderung. Eine ökonomische Analyse am Beispiel der Musik- und Festivalbranche in Deutschland
Autor:in:
Fabio Masilla (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2019 , Grade: 1,8
Price:
US$ 31.99
Soziale Distinktion und der Besuch von klassischen Konzerten
Eine qualitative Untersuchung
Autor:in:
Mona Wölfel (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2015 , Grade: 1,7
Price:
US$ 31.99
Die Machtverhältnisse in der Tonträgerindustrie und deren mögliche Verschiebung durch die Digitalisierung
Eine sozioökonomische Betrachtung
Autor:in:
Julia Schnabel (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2015 , Grade: 2,0
Price:
US$ 36.99
Public Relations und Osteopathie: Die Öffentlichkeitsarbeit der Österreichischen Gesellschaft für Osteopathie
Autor:in:
Priska Wikus (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2012 , Grade: 2+
Price:
US$ 36.99
Nutzergenerierte Produktinnovation und ihre Auswirkungen auf die Medienindustrie
Autor:in:
Wioletta Agadjanowa (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2010 , Grade: 2,0
Price:
US$ 31.99
Chancen und Risiken für TV-Programmanbieter und Produktionsfirmen durch die Trends zu HDTV und Videojournalismus
Autor:in:
Daniel Richartz (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2006 , Grade: 1,1
Price:
US$ 44.99
Theorie und Praxis des Kinofilmmarketing. Professionelles Marketing durch Produktions- und Verleihunternehmen
Autor:in:
Inga Backen (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Doctoral Thesis / Dissertation , 2009 , Grade: Gut
Price:
US$ 41.99
Kommunikations- und Distributionsstrategien von 'Punk' und 'Electro'
Medienwissenschaftliche Studien zu aktuellen Entwicklungstendenzen zweier musikalischer Teilkulturen
Autor:in:
M.A. Josephine Mahler (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Thesis (M.A.) , 2008 , Grade: 1,0
Price:
US$ 36.99
Strategien von Zeitungsverlagen in Zeiten des wirtschaftlichen und strategischen Wandels in der Medienindustrie
Autor:in:
Diplom-Medienwirtin (FH) Nina Lampret (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2005 , Grade: 2,0
Price:
US$ 36.99
Konvergenz von Internet und Fernsehen - Strategische Implikationen für private Fernsehsender
Autor:in:
Svenja Kress (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2001 , Grade: 3,0
Price:
US$ 36.99
Die Bedeutung von Markenpolitik im Bereich auditive Medien
Mit Fokus auf Radio- und Musik-Streaming-Anbietern
Autor:in:
Laura Fietz (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 36.99
Sexuelle Gesundheit und Social Media
Eine Analyse der Social Media-Nutzung von Männern*, die Sex mit Männern* haben, in Bezug auf die Informationsbeschaffung zu HIV/AIDS
-
New
Autor:in:
Marc-André Klaas (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2023 , Grade: 1,3
Price:
US$ 32.99
Reputationsmanagement in der Organisation der öffentlich-rechtlichen Medien in Lettland
Teilaspekte in der Personalfindung und -führung
Autor:in:
Roberts Putnis (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2017 , Grade: 10
Price:
US$ 36.99
Influencer Marketing in sozialen Netzwerken als strategisches Marketinginstrument
Über das Kaufverhalten und seine Beeinflussung
Autor:in:
Andra Kaiser (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2019 , Grade: 1,3
Price:
US$ 36.99
Ermittlung von Erfolgskriterien für digital newsstands
Analyse und Bewertung ausgewählter Geschäftsmodelle anhand des deutschen Marktes
Autor:in:
Joanna Bukowiecki (Author)
,
Anke Evers (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2014 , Grade: 1,3
Price:
US$ 41.99
Content-Angebote deutscher Pay-TV-Sender
Eine vergleichende ökonomische Analyse von Premiere und Unity Digital TV/ Arena
Autor:in:
Dipl.-Kfm. Axel Busch (Author)
,
Dennis Motzkau (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2007 , Grade: 2,0
Price:
US$ 36.99
Unterhaltung trifft Wissenschaft. Untersuchung über kontrafaktische Geschichtsschreibung zur Aufarbeitung des Nationalsozialismus in der Populärliteratur
"Vaterland" von Robert Harris und "Geschichte machen" von Stephen Fry
Autor:in:
Jan Lauer (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2019 , Grade: 1,3
Price:
US$ 36.99
Der Einfluss von personalisierten Inhalten auf das Kaufverhalten
Diskrepanz zwischen Selbst- und Fremdwahrnehmung im Internet
Autor:in:
Alicia Utz (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 36.99
Die Filmproduktion in den Maghrebländern im Zeitraum 1966 bis 1976
Dreiländervergleich. Kausalzusammenhänge von staatlicher Wirtschaftspolitik, Marktstruktur und Marktergebnis des ‚modifizierten Structure-Conduct-Performance-Paradigmas‘
Autor:in:
Cornelia Steinigen (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Thesis (M.A.) , 2011 , Grade: 2,0
Price:
US$ 41.99
Nicht-mediale Nebenprodukte von Publikumszeitschriften
Marktstatus und Marktentwicklung
Autor:in:
Anna Katharina Rapp (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2007 , Grade: 2,0
Price:
US$ 44.99
Medienkonvergenz im digitalen Zeitalter
Welche Risiken und Potenziale bieten sich dem TV-Markt?
Autor:in:
Tobias Regesch (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2012 , Grade: 1,3
Price:
US$ 36.99
Die Spaßproduzenten - Comedyformate im Fernsehen
Ein Vergleich von Faktoren der Rezeption und Produktion von Comedy im deutschen Fernsehen
Autor:in:
Matthias Istel (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2004 , Grade: 1,7
Price:
US$ 36.99
Politainment. Deutschland vs. USA
Eine inhaltsanalytische Untersuchung der Politsatiresendungen in Deutschland und USA anhand der heute-show und Last Week Tonight
Autor:in:
Lina Holl (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2015 , Grade: 1,7
Price:
US$ 34.99
Erfolgsfaktoren von Online-Dating-Plattformen
Evolutionäre Aspekte, funktionale Konzeption und ökonomische Progression
Autor:in:
Manfred Jürgens (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2009 , Grade: 1,4
Price:
US$ 36.99
Internationalisierung deutscher Medienunternehmen in Europa
Strategien und Erfolgsfaktoren
Autor:in:
Anke Graewer (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2006 , Grade: 1,7
Price:
US$ 36.99
Nachrichtenfaktoren im Mitarbeitermagazin
Relativierung von Nachrichtenfaktoren durch betriebliche und technische Produktionsbedingungen eines webbasierten Mitarbeitermagazins
Autor:in:
Stefanie Eß (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2015 , Grade: 1,3
Price:
US$ 42.99
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