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Hart geführter Zweikampf. Einfluss von subkategorialem Ambush Marketing und exklusivem Sponsoring auf die Markenwahrnehmung
Die Marken Adidas und Nike im Rahmen der FIFA Fußballweltmeisterschaft 2014
Autor:in:
Roman Möhlinger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 1,0
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US$ 12.99
Charakteristik und Gestaltungsmittel der Werbesprache in Deutschland
Analyse von Chancen und Risiken ausgewählter Textbeispiele
Autor:in:
Claudia Krüger (Author)
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Communications - Public Relations, Advertising, Marketing, Social Media
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Bachelor Thesis , 2009 , Grade: 2,3
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Digitaler Markenaufbau und semantische Netzwerke für die Tourismusdestination SalzburgerLand
Über Tourismus-Organisationen und ihre Online-Reputation
Autor:in:
Maria Friedl (Author)
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Communications - Public Relations, Advertising, Marketing, Social Media
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Bachelor Thesis , 2018
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Die Erlebnismarke und ihre Kommunikation
Literaturbasierte Analyse von aktiven und passiven Kommunikationsinstrumenten von Erlebnismarken im Zusammenhang mit Erlebniskonzepten
Autor:in:
Stefanie Zöchmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
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Bachelor Thesis , 2013 , Grade: 2
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Kontinuität und Bruch im Storytelling
Ziele und Strategien im Umgang mit Unternehmensgeschichten
Autor:in:
Sarah Reichardt (Author)
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Communications - Public Relations, Advertising, Marketing, Social Media
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Bachelor Thesis , 2012 , Grade: 1.0
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Influencer-Marketing auf YouTube. Ästhetik und Narration
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Jascha Frédéric Vogelpohl (Author)
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Communications - Public Relations, Advertising, Marketing, Social Media
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Bachelor Thesis , 2022 , Grade: 1,00
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Das Stadmarketing Münster und die Entwicklung des Images der Fahrradstadt
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Vincent Nikolai (Author)
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Communications - Public Relations, Advertising, Marketing, Social Media
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Bachelor Thesis , 2012 , Grade: 1,7
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Strategische Herausforderungen und moderne Managementansätze für ein global agierendes Modeunternehmen
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Bachelor of Arts -Medien- und Kommunikationsmanagement Liza Kohl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 2
Price:
US$ 15.99
Weblogs in der Online-PR. Einsatzmöglichkeiten, Chancen und Grenzen für Unternehmen.
Autor:in:
Kommunikationswirt Danilo Krahl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2006 , Grade: 1,3
Price:
US$ 19.99
Inwiefern hat die Nutzung von Instagram und die Beeinflussung durch Influencer Auswirkungen auf das Körperbild von Jugendlichen?
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 1,0
Price:
US$ 20.99
Die Motive der Mediennutzung bei Social Media Anwendungen nach Maslow und McQuail
Autor:in:
Daniel Heißenstein (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 2,0
Price:
US$ 16.99
Möglichkeiten und Grenzen im Kampf gegen Produktpiraterie
Autor:in:
Christian Perscheid (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2008 , Grade: 2,3
Price:
US$ 16.99
Bild- und textbasierte Frame-Verschiebungen in Automobilanzeigen
Autor:in:
Kristina Grasmik (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 2,3
Price:
US$ 20.99
Event-Marketing und soziale Beeinflussung
Compliance Techniken zur Verstärkung der Wirkungsweise von Kommunikationsbotschaften
Autor:in:
Sven Hamatschek (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 2,0
Price:
US$ 15.99
Vergleichende Werbung und ihre Wirkung auf den Rezipienten
Am Fallbeispiel Mömax vs. IKEA
Autor:in:
Mag. Sabrina Schöberl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2005 , Grade: 3
Price:
US$ 20.99
Risiken im Influencer-Marketing. Eine Analyse mit Maßnahmen zur Risikominimierung am Beispiel der Adidas AG und Kanye West
Autor:in:
Eda Avcioglu (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 2,3
Price:
US$ 19.99
Stereotypisierungen in der Werbung. Wie Volkswagen in Spanien und Russland für seine Produkte wirbt
Autor:in:
Karina Stolte (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,3
Price:
US$ 18.99
Vermarktung von deutschen Webcomics. Vermarktungskanäle und Erlösmodelle
Autor:in:
Meike Werner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 2,1
Price:
US$ 20.99
Wie kann CEO-Kommunikation zur Krisenkommunikation beitragen? Elon Musk und Teslas Bauprozess der Gigafactory Berlin-Brandenburg
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,3
Price:
US$ 20.99
Einfluss von sozialen Medien auf das Ernährungsverhalten von Jugendlichen und jungen Erwachsenen
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 1,2
Price:
US$ 20.99
Die Relevanz von Audio- und Videoqualität auf TikTok
Autor:in:
Laura Borgnolo (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 3,0
Price:
US$ 20.99
Die Wechselwirkung von Selbstdarstellungen in Sozialen Medien und dem Schönheitsempfinden in der westlichen Gesellschaft
Vorbildwirkung von berühmten Persönlichkeiten
Autor:in:
Lena Grabenhofer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,0
Price:
US$ 19.99
Chancen und Herausforderungen von personalisierter Social-Media-Werbung
Autor:in:
Bente Bluth (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 2,0
Price:
US$ 21.99
Die Akzeptanz von ethisch bedenklichen und unbedenklichen Produkten im Product Placement. Eine empirische Studie
Autor:in:
Benny Kuder (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 2,0
Price:
US$ 22.99
Pay What You Want. Ein experimenteller Pricing-Ansatz und dessen verhaltenswissenschaftliche Hintergründe
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,3
Price:
US$ 17.99
Mediale Echoräume im Spannungsfeld zwischen gesellschaftlicher Bedeutung und Marketingnutzen
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: 1,0
Price:
US$ 20.99
Creativity Templates bei Werbeplakaten, Neuprodukten und innovativen Geschäftsmodellen
Autor:in:
Jakub Müller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,0
Price:
US$ 20.99
Chancen und Risiken der Nachwuchsförderung im Rahmen des Kultursponsoring
Autor:in:
Informations- und Kommunikationsmanagerin (B.A.) Stefanie Hartwig (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Intermediate Diploma Thesis , 2006 , Grade: 1,3
Price:
US$ 17.99
Nachhaltigkeitsimage in der Modebranche. Möglichkeiten und Facetten des Aufbaus
Autor:in:
Michelle Marie Basak (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 1,0
Price:
US$ 20.99
Ad Disclosure im Influencermarketing und seine Wirkung auf das Konsumentenverhalten
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 1,7
Price:
US$ 17.99
Fake Reviews. Eine Analyse gefälschter Rezensionen und mögliche Gegenmaßnahmen
Autor:in:
Christian Cöper (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,3
Price:
US$ 20.99
Etablierung einer Marke. Gestalterische und konzeptuelle Umsetzung eines Corporate Designs für einen Lieferservice
Autor:in:
Marlaine Matuszewski (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,3
Price:
US$ 17.99
Chatbots als Instrument im Customer Relationship Management. Ansatzpunkte und Mehrwert
Autor:in:
Stefanie Schlumschinski (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,7
Price:
US$ 20.99
Strategien um die Generation Z zu erreichen und zu binden
Bedeutung für das soziale Netzwerk Instagram
Autor:in:
Vera Grillmaier (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 2,0
Price:
US$ 17.99
Die Inszenierung von Influencern in den sozialen Medien am Beispiel von Instagram. Möglichkeiten und Probleme
Autor:in:
Daniel Nerger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 2.0
Price:
US$ 20.99
Neuromarketing. Ein verhaltenswissenschaftliches Instrument zur Produkt- und Kommunikationsgestaltung
Autor:in:
Dwight Schwenk (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 2.3
Price:
US$ 20.99
Silver Market und die Auswirkungen auf das Marketing unter besonderer Beachtung gesundheitsrelevanter Produkte
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 20.99
Vereinbarkeit von Studium und Kind als Teil des Hochschulmarketings
Eine Bestandsaufnahme der Web-Kommunikation deutscher Hochschulen
Autor:in:
Luisa Todisco (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 22.99
Nackte Haut im Boulevard-TV - Sexualisierte Darstellung von Frauen in Boulevard-Magazinen des öffentlich-rechtlichen und privaten Fernsehens
Eine vergleichende Analyse
Autor:in:
Andreas Brüser (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2008 , Grade: 1,5
Price:
US$ 19.99
Konsumentenverhalten und Werbung. Motivationspsychologische und sozialpsychologische Theorien
Autor:in:
Jörg Haider (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2006 , Grade: 1,3
Price:
US$ 18.99
Einfluss der Kultur auf die Gestaltungsaspekte der Werbung und der Produktgestaltung mit Fokus auf den Farbeinsatz. Ein interkultureller Vergleich.
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2006 , Grade: 1,7
Price:
US$ 17.99
Wie man Kunden bindet. Zusammenhänge von Kundenorientierung, Kundenzufriedenheit und Kundenbindung
Autor:in:
Doreen Grittner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2005 , Grade: 1,6
Price:
US$ 18.99
Neue Werbung - Entwicklung und Gegenwart der ostdeutschen Werbewelt
Autor:in:
Christoph Sülzer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2004 , Grade: 1,2
Price:
US$ 17.99
Reflexion des Konzepts 'Corporate Identity' und CI-Potentiale eines Studienganges
Autor:in:
Dirk Friedrichs (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2004 , Grade: 1,3
Price:
US$ 18.99
Qualitätsmanagement für behinderte und ältere Menschen im Tourismus
Autor:in:
Sophia Schania (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2004 , Grade: 1
Price:
US$ 19.99
Wie Fußballvereine über TikTok mit ihren Fans kommunizieren. Besonderheiten in der Ansprache der jungen Zielgruppe und Handlungsempfehlungen
Autor:in:
Lena Lautenschläger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,7
Price:
US$ 20.99
Motive und Nutzung interpersoneller Kommunikation in sozialen Online-Netzwerken
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: 2,0
Price:
US$ 20.99
Anglizismen in deutschen Werbeanzeigen und Geschäftsberichten. "Designed to make a difference"
Autor:in:
Miriam Zaunbrecher (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: 1,1
Price:
US$ 20.99
Erinnerungs- und Einstellungswirkungen von Product Placements. Systematisierung des Forschungsstandes
Autor:in:
Julia Schmid (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 17.99
Unterschiede bei den Marketingstrategien von Luxus- und Alltagsmarken
Vergleich zwischen zwei Unternehmensprofilen auf Facebook
Autor:in:
Asya Kovatchka (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: 2
Price:
US$ 22.99
Facebook als PR-Instrument für kleine und mittelständische Unternehmen in Österreich
Autor:in:
Mathias Schubert (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 2
Price:
US$ 17.99
Erfolgsfaktoren von Retro-Marken und Markenwiederbelebung
Eine Literaturanalyse
Autor:in:
Heidrun Kubart (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 95/100
Price:
US$ 17.99
Möglichkeiten und Grenzen der Online-Marktforschung
Autor:in:
Heiko Kittner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2007 , Grade: 2,3
Price:
US$ 20.99
Sexistische Frauendarstellungen in Werbekampagnen. In den 1950ern am Beispiel von "Dr. Oetker" und "Frauengold" im Vergleich zu den Jahren 2007 und 2010 am Beispiel von "Hirter Bier" und "Dolce & Gabbana"
Autor:in:
Michaela Kahler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1.5
Price:
US$ 17.99
Mit Guerilla Marketing zum Erfolg? Analyse und Handlungsorientierung für Startups sowie kleine und mittelständische Unternehmen
Autor:in:
Cathi Seeber (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: 1,3
Price:
US$ 18.99
Werbespots von Under Armour. Das Körperbild des starken Mannes
Autor:in:
Dennis Winter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,0
Price:
US$ 20.99
Marketing 2.0? - Das Internet als Medium der Digitalisierung und Vernetzung und daraus abgeleitete Regeln für ein medienspezifisches Marketing
Autor:in:
Abel Hoffmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,0
Price:
US$ 20.99
Jetzt müssen Profis ran: PR-Arbeit von Agenturen für Gemeinden an den Beispielen Köniz und Konolfingen
Diplomarbeit im Rahmen der Höheren Fachprüfung für PR-BeraterInnen 07/08
Autor:in:
lic. phil. hist. Marcel Marti (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2008 , Grade: 5,5
Price:
US$ 16.99
Social Media im B2B-Marketing. Einsatzfelder und Erfolgsfaktoren
Autor:in:
Linda Hellmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1.3
Price:
US$ 20.99
Digitaler Markenaufbau mit Hilfe semantischer Netzwerke
Aufbau von Online-Reputation und digitalen Marken mit Hilfe von semantischen Netzwerken
Autor:in:
Maria Friedl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 2
Price:
US$ 20.99
Strategien und Kommunikationsverhalten beim Product Placement in YouTube-Videos
Autor:in:
David Paul Hänssler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: 2
Price:
US$ 20.99
Buy me, I'm famous! Prominente als Markentestimonials
Eine empirische Studie zu Sinn und Unsinn des Einsatzes von Thomas Müller als Werbeträger für BiFi
Autor:in:
Carina Förg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,5
Price:
US$ 20.99
Alles Social? Immobilien-Marketing in der Wohnungswirtschaft
Ziele und Instrumente des Immobilien-Marketings speziell im Bereich der Kommunikationspolitik
Autor:in:
Susan van Dalen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2012 , Grade: 1,7
Price:
US$ 17.99
Corporate Design im Business-to-Business-Bereich
Eine theoretische und praktische Auseinandersetzung am Beispiel der audioone gmbh
Autor:in:
Marko Berndt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 18.99
Wandel des Outbound zum Inbound Marketing
Content Marketing als Erfolgs-und Zukunftsfaktor hinsichtlich Markenführung und Unternehmenskommunikation
Autor:in:
Daniela Schultz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 22.99
Kundenzufriedenheit, Kundenbindung und Empfehlungsmarketing. Am Beispiel eines Fitnessstudios
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,2
Price:
US$ 20.99
Das TV-Duell zwischen Angela Merkel und Peer Steinbrück aus Sicht der Bundestagsabgeordneten auf Twitter
Klartext vs. #muttimachts
Autor:in:
Marlies Klein (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,0
Price:
US$ 20.99
Living the Brand
Wie Behavioral Branding mit Hilfe Interner Unternehmenskommunikation die Marke stärkt und nachhaltig zum Unternehmenserfolg beiträgt
Autor:in:
Sandra Konersmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2009 , Grade: 1,3
Price:
US$ 17.99
Die Rolle von Mundpropaganda im Vertrieb
Untersuchung des Einflusses der Mundpropaganda auf den direkten und indirekten Vertrieb
Autor:in:
Alexander Petschmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2009 , Grade: 1,0
Price:
US$ 16.99
Erfolgsfaktor Extremsport-Eventmarketing. Die Marke Red Bull
Worin bestehen die Chancen und Risiken von Extremsport-Eventmarketing und welche Auswirkungen haben diese auf die Marke Red Bull?
Autor:in:
Svenja Rook (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 1,7
Price:
US$ 20.99
Instrumente des Onlinemarketing
Anforderungen und Kriterien
Autor:in:
Stefanie Bernegger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2009 , Grade: 1
Price:
US$ 14.99
Faszination Popstar
Eine qualitative Studie zur Rezeption und kommunikativen Medienaneignung der Castingshow "Helden von Morgen"
Autor:in:
Jacqueline Weinberger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 3
Price:
US$ 22.99
Social Campaigning with Social Media
PR und Fundraising Tool für NGOs und NPOs
Autor:in:
Henning Zippel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 16.99
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