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History of Europe - Modern Times, Absolutism, Industrialization
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German Studies - Literature of History, Eras
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Design (Industry, Graphics, Fashion)
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Theology - Historic Theology, Ecclesiastical History
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Energy Sciences
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Geography / Earth Science - Miscellaneous
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Communications - Mass Media
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Art - History of Art
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Art - Architecture / History of Construction
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Sociology - Consumption and Advertising
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Politics - General and Theories of International Politics
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Didactics - Chemistry
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Psychology - Intelligence and Learning Psychology
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Health - Fitness and Health Management
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Pedagogy - Theory of Science, Anthropology
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History of Europe - Newer History, European Unification
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Ethics
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English Language and Literature Studies - Literature
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Pedagogy - Family Education
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Law - Penology
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Politics - Region: Middle and South America
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Agrarian Studies
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Pedagogy - Reform Pedagogics
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Biology - Diseases, Health, Nutrition
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Computer Science - Miscellaneous
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Cultural Studies - European Studies
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Theology - Religion (For Pre-University Students)
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History of Germany - World War I, Weimar Republic
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Sind Anglizismen in der Werbung out, erleben sie ein Comeback oder waren sie nie wirklich weg?
Eine inhaltsanalytische Untersuchung von Werbeanzeigen in zielgruppenspezifischen Zeitschriften
Autor:in:
Mag. phil. Nadine Scharlach (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2008 , Grade: 1
Price:
US$ 31.99
Der Einfluss von Online- und mobiler Werbung auf den Markenwert eines Produkts/Unternehmens
Entwurf eines Messmodells zur Ermittlung des Markenwerts
Autor:in:
Christoph Stummvoll (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 31.99
Der Vertrauensbegriff als Schlüssel für ein kommunikationswissenschaftliches Markenverständnis
Ein Theorieentwurf
Autor:in:
Johannes Gunst (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2009 , Grade: 1,0
Price:
US$ 36.99
Aufbau einer Marke für musikalische Nachwuchstalente
Entwicklung eines Modells
Autor:in:
Marc-Oliver Walz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2012 , Grade: 2,0
Price:
US$ 44.99
Mythen in der Markenwelt. Eine Analyse der Marke Marlboro
Entwicklung eines semiotischen Analysemodells für Markenmythen am Beispiel des Marlboro-Cowboys
Autor:in:
Isabel Krause (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 33.99
Strategische Herausforderungen und moderne Managementansätze für ein global agierendes Modeunternehmen
Autor:in:
Bachelor of Arts -Medien- und Kommunikationsmanagement Liza Kohl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 2
Price:
US$ 15.99
"Produktvorschlag abgelehnt" - Eine empirische Studie zur Wirkung negativer Co-Kreationserlebnisse auf Konsumenten
Autor:in:
Thomas Kerkhoff (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 43.99
Gestaltung eines Werbeplakates zur Steigerung der Attraktivität der Ganzkörperkältetherapie am Beispiel der Eiszeitlounge in Leipzig
Autor:in:
Michèle Hertzsch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,7
Price:
US$ 18.99
Wie entsteht ein Trend?
Autor:in:
Fleur Cannas (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2007 , Grade: 1,7
Price:
US$ 18.99
Unterschiede in der Wahrnehmung von Instagram-Werbung. Eine Vergleichsstudie deutscher und britischer Nutzerinnen
-
New
Autor:in:
Lisa Bauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1.7
Price:
US$ 39.99
Pop-Up-Restaurants vs. Klassische Restaurants. Eine Analyse der Kundenerwartungen und Erfolgsfaktoren in der modernen Gastronomie
Autor:in:
Kimberley Unger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 1,3
Price:
US$ 32.99
Analyse der Auswirkungen eines Social-Media-Marketings auf das Konsumverhalten der Generation Z
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 2,4
Price:
US$ 39.99
Die Benetton Werbung und ihre ethische Kontroverse. Eine quantitative Analyse der Werbewirkung am Beispiel zweier Kampagnen Oliviero Toscanis
Autor:in:
Nadine Dinkel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 36.99
Reaktanz im Marketing. Ein psychologisches Phänomen
Männer in der Altersgruppe von 41 bis 60 Jahren
Autor:in:
Asylzada Tenelbay (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 2.0
Price:
US$ 17.99
Verführerische Werbespielchen? Eine Untersuchung von Text und Bild in Sex-sells-Anzeigen
Autor:in:
Elena Kaznina (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2008 , Grade: 2,1
Price:
US$ 36.99
Biete Privatsphäre gegen Sozialkapital. Eine kritische Untersuchung der Funktionsweisen von Social Media
Autor:in:
Firat Yildirim (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 2,0
Price:
US$ 36.99
Mitgliedergewinnung für einen Personalverband
Autor:in:
Hanns Ruchti (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2011
Price:
US$ 20.99
Audio Branding - Schlüssel zu einer langfristig erfolgreichen Marke?
Autor:in:
Informations- und Kommunikationsmanagerin (B.A.) Stefanie Hartwig (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2006 , Grade: 1,7
Price:
US$ 36.99
Cancel Culture auf Twitter. Eine qualitative Inhaltsanalyse des digitalen Aktivismus anhand von #KonsequenzenFürLuke
-
New
Autor:in:
Kristina Heinrich (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2024 , Grade: 1,0
Price:
US$ 42.99
Erfolgreiches Online-Marketing in der Baubranche. Eine umfassende Befragung von Marketingexperten in deutschen Bauunternehmen
Autor:in:
Fatma Ersöz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,0
Price:
US$ 40.99
Werbung mit Sport Testimonials. Glaubwürdigkeit von Sportlern, wenn sie als Werbegesicht einer Marke auftreten
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,3
Price:
US$ 42.99
Die dunkle Seite der Influencer-Rolle. Eine qualitative Expertenstudie
Autor:in:
Luisa Aspeleiter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2021 , Grade: 1,3
Price:
US$ 18.99
Eine empirische Studie zur Wirkung von Native Advertising auf mobilen Geräten
Autor:in:
Kai Kubitzki (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 1,3
Price:
US$ 36.99
Strategien für ein erfolgreiches Bewerben von Best Agern: Neue Medien für OTC-Arzneimittelmarketing
Autor:in:
Sören Funk (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2011 , Grade: 1,3
Price:
US$ 31.99
Verfassungsmarketing - Ein neuer Weg aus der Zielgruppenfalle?
Autor:in:
Jasmin Teuteberg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2007 , Grade: 1,7
Price:
US$ 19.99
Risiken im Influencer-Marketing. Eine Analyse mit Maßnahmen zur Risikominimierung am Beispiel der Adidas AG und Kanye West
Autor:in:
Eda Avcioglu (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 2,3
Price:
US$ 19.99
Möglichkeiten von Onlinekommunikation in Berufsgewerkschaften. Eine Analyse am Fallbeispiel Verband medizinischer Fachberufe e.V.
Autor:in:
Martin Völkner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2021 , Grade: 1,9
Price:
US$ 30.99
Wasserstoff als Treibstoff der Zukunft? Ein Vergleich der Marketingkommunikation großer Automobilfirmen
Autor:in:
Marvin Menke (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,7
Price:
US$ 20.99
#Werbung – Meinungsmacher in sozialen Netzwerken. Eine theoretische und empirische Untersuchung der Glaubwürdigkeit von Macro- und Micro-Influencern auf Instagram
Autor:in:
Kathrin Huken (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 1,0
Price:
US$ 36.99
Storytelling in der Markenführung von Luxusuhrenmarken. Wunderwaffe oder nicht mehr als ein Märchen?
Autor:in:
Pascal Gehrlein (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,7
Price:
US$ 36.99
Das Meme als mediale Funktion der Netzkultur. Eine diskursanalytische Untersuchung des Massenphänomens im Kontext von Social Media
Autor:in:
Sebastian Aumüller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: 1,3
Price:
US$ 20.99
Wie vermarkten sich (Spitzen-)SportlerInnen? Eine Analyse der Vermarktung Cristiano Ronaldos
Autor:in:
Alexander Friedl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,5
Price:
US$ 36.99
Neuromarketing. Neuronale Erkenntnisse als Basis für ein effektives Markenmanagement am Beispiel von Low-und High-Involvement Kaufentscheidungen
Autor:in:
Fabienne Wehler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 1.3
Price:
US$ 36.99
Messung der Werbeeffizienz. Eine Untersuchung am Beispiel des ICE-Sprinters Berlin - Frankfurt am Main
Autor:in:
Katharina Weh (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2000 , Grade: 1
Price:
US$ 36.99
Ethno-Marketing in der Produktpolitik. Ein Leitfaden zum mauritischen Markt für internationale Lebensmittelhersteller
Autor:in:
Fabian Stubbe (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 36.99
Sportsponsoring und soziale Medien. Eine vergleichende Untersuchung zwischen Sponsoren und Nicht-Sponsoren
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: 1,3
Price:
US$ 36.99
Gewinnung neuer Tagespflegepersonen für einen Tageselternverein. Marketingkonzeption für Non-Profit-Organisationen
Autor:in:
Sandy David (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015
Price:
US$ 36.99
Der Chief Marketing Officer – eine Topmanagement-Position mit Zukunft?
Autor:in:
Ines K. (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2013 , Grade: 2,3
Price:
US$ 33.99
Suchmaschinenoptimierung (SEO) als Online-Marketing-Tool am Beispiel eines Internet-Portals
Autor:in:
Felix Baumann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 39.99
Marketing 2.0? - Das Internet als Medium der Digitalisierung und Vernetzung und daraus abgeleitete Regeln für ein medienspezifisches Marketing
Autor:in:
Abel Hoffmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,0
Price:
US$ 20.99
Product Placement. Grenzen und Möglichkeiten eines innovativen Kommunikationsinstruments aus betriebswirtschaftlicher und rundfunkrechtlicher Sicht
Autor:in:
Dipl.-Wirtschaftsjur.(Fh) Fabian Seitz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 31.99
Zwischen Pietät und Profit - Ein Experiment zur Wirkung von Angstappellen in der Marktkommunikation von Bestattungsinstituten
Autor:in:
Aisha Nadine Seitz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2004 , Grade: 2,1
Price:
US$ 36.99
„Catch me if you can!“: Die Bedeutung Jugendlicher als Zielmarkt für die Wirtschaft und Handlungsoptionen für eine werbliche Ansprache
Autor:in:
Grit Mehnert (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2004 , Grade: 1
Price:
US$ 43.99
Entwicklung einer Customer-Journey-orientierten Marketing-Strategie auf Instagram für Unternehmen mit E-Commerce
Autor:in:
Julia Schandl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,3
Price:
US$ 40.99
Zur erfolgreichen Ausgestaltung von Influencer Marketing in sozialen Medien. Ein Überblick zum Stand der Forschung
Autor:in:
Emilia Glücklich (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022
Price:
US$ 20.99
Welchen Einfluss hat provokatives Marketing auf das Markenimage eines Unternehmen?
Das Fallbeispiel "The Female Company"
Autor:in:
Eileen Werner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,5
Price:
US$ 38.99
Produktsuche via Chatbot im Onlinehandel? Eine Analyse der Einstellungen von Kundinnen und Kunden in der DACH-Region
Autor:in:
Martina Bald (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2022 , Grade: 1,0
Price:
US$ 36.99
Fake Reviews. Eine Analyse gefälschter Rezensionen und mögliche Gegenmaßnahmen
Autor:in:
Christian Cöper (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,3
Price:
US$ 20.99
Wirkung sozialer Medien auf die Identitätsentwicklung junger Frauen. Eine empirische Analyse
Autor:in:
Franziska Mangone (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 2,0
Price:
US$ 30.99
Konzeption einer Medienresonanzanalyse für den Smartphone-Markt
Autor:in:
Rohail Ul-Haque (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: 2,0
Price:
US$ 31.99
Digitale Kundenkommunikation und Implikationen an der Customer Experience. Ein Praxisbeispiel
Autor:in:
Sarah Berger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1
Price:
US$ 36.99
Ein Korpusbasierter Vergleich der Newsrooms von Apple und Samsung
Autor:in:
Oskar Cylkowski (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 2,6
Price:
US$ 28.99
Die Akzeptanz von ethisch bedenklichen und unbedenklichen Produkten im Product Placement. Eine empirische Studie
Autor:in:
Benny Kuder (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 2,0
Price:
US$ 22.99
Der japanische Werbemarkt in einer sich ändernden Medienlandschaft
Autor:in:
Tolga Sert (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 2,3
Price:
US$ 20.99
Werbung en Vogue. Eine Studie zu werbestilistischen Differenzen zwischen westlicher und asiatischer Werbung anhand einer Werbemittelanalyse
Autor:in:
Nina Twongirwe (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2016 , Grade: 2
Price:
US$ 36.99
Online-Public-Relations. Eine empirische Analyse
Autor:in:
David A. Gasser (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: 1
Price:
US$ 34.99
Organisationskommunikation von Universitäten. Eine Untersuchung über Image und Reputation von Universitäten
Autor:in:
Karin Bergmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 1,0
Price:
US$ 31.99
Humor ist, wenn das Umfeld stimmt. Ein Experiment zum Einfluss des TV-Programmumfeldes auf die Wirkung von humoristischer Werbung
Autor:in:
Peter Jacobshagen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2004 , Grade: 1,0
Price:
US$ 36.99
Kooperation und Grenzziehung in der Personalkommunikation. Eine Analyse der Diskussion in Branchenmagazinen
Autor:in:
Bachelor of Arts Christiane Henschel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 2
Price:
US$ 36.99
Persuasive Werbestrategien im Wandel. Eine historisch vergleichende Analyse von Werbespots der Allianz
Autor:in:
Alexander Schröder (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 1,5
Price:
US$ 0.99
Typische Phasen eines Shitstorms. Klassische Krise oder neue Herausforderung an die PR?
Autor:in:
Martha Vogel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 2,1
Price:
US$ 10.99
Ein realistischen Schönheitsideal der Frau in der Webung? Analyse der Marke Dove
Autor:in:
Julia Wehrmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 31.99
To post or not to post? Eine empirische Untersuchung zur Informationspreisgabe auf Facebook
Autor:in:
Despoina Tsokou (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 17.99
Anatomie eines Proteststurmes
Blick ins Innere des Shitstorms
Autor:in:
Dennis Greveldinger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 15.99
Conversion Optimierung durch persuasive Designmethoden. Strategien für einen wirkungsvollen Webauftritt
Autor:in:
Master of Science Ellen Brick (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 31.99
Die Bedeutung des Eventmarketings im Kommunikationsmix eines Automobilherstellers am Beispiel einer Markteinführung
Analyse der Markteinführung des Audi A1 im Vergleich zur MINI-Kampagne
Autor:in:
Christian Karstens (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1,5
Price:
US$ 22.99
PR-Handbuch für Games: Einführung in die PR-Kampagnenerstellung für ein Computer- oder Videospiel
Autor:in:
Kerstin Strangfeld (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 39.99
Implementierung eines Kennzahlensystems für mehr Effizienz in der Vertriebssteuerung - am Beispiel der Koch Media GmbH
Autor:in:
Mag. (FH) Andreas Lackner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2008 , Grade: 2,0
Price:
US$ 39.99
Verführerische Werbespielchen? Eine Untersuchung von Text und Bild in Sex-sells-Anzeigen
Autor:in:
Elena Kaznina (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2008 , Grade: 2,1
Price:
US$ 33.99
Leitfaden zur Implementierung eines Kommunikationskonzeptes innerhalb von Change-Management-Projekten
Autor:in:
Maximilian Kraft (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011
Price:
US$ 20.99
Celebrity Werbung: Prominente als Markenbotschafter eines Unternehmens
Autor:in:
Lisa Eiersebner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1
Price:
US$ 31.99
Die Kindfrau in der Werbung - zu einer Phänomenologie und Psychologie
Autor:in:
Mag. Sylvia Buchacher (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2007 , Grade: 1
Price:
US$ 36.99
Einfluss der Kultur auf die Gestaltungsaspekte der Werbung und der Produktgestaltung mit Fokus auf den Farbeinsatz. Ein interkultureller Vergleich.
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2006 , Grade: 1,7
Price:
US$ 17.99
Entwicklung eines Marketing-Konzepts für in- und ausländische Besucher der Fußball-WM 2006 in Deutschland
Schwerpunkt Kommunikation
Autor:in:
Andreas Freyburger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2005 , Grade: 2,0
Price:
US$ 36.99
PR-Konzeption für eine Westernstadt am Beispiel von Poley City
Autor:in:
Antje Visser (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2002 , Grade: 1,8
Price:
US$ 43.99
Wie wirkt sich geschlechtergerechte Sprache auf das Kaufverhalten aus? Eine Untersuchung am Beispiel von Plakatwerbung
-
New
Autor:in:
Leonie Legrand (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 1,3
Price:
US$ 31.99
Transmediales Marken-Storytelling. Ein moderner Kommunikationsansatz in Zeiten der Medienkonvergenz am Beispiel eines FMCG
Autor:in:
Yara Johanna Schüder (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2023 , Grade: 1,3
Price:
US$ 40.99
Vom Influencer zum Entwickler. Eine Analyse der Kommunikation in den sozialen Medien und ihrer Auswirkungen auf das Marketing
Autor:in:
Kimberley Unger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2020 , Grade: 1,7
Price:
US$ 37.99
Online-Reputationsmanagement in den sozialen Medien zum Aufbau einer Unternehmensreputation. Analyse und Handlungsempfehlungen
Autor:in:
Viktoria Mandlbauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,0
Price:
US$ 36.99
Kommunikationsstrategie zum Aufbau einer nachhaltigen Community auf Social Media. Die Generation Z auf TikTok erreichen
Konzepterstellung für die MeerCommunity
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,6
Price:
US$ 18.99
Ein Podcast als Content-Marketing-Instrument für das Unternehmen CineStar. Konzeptionierung mittels empirischen Interviews und der SWOT-Analyse
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,3
Price:
US$ 36.99
Brandmanagement und Marketing-Prozesse von Hypebrands. Ein Vergleich der Marken "Supreme" und "Anti Social Social Club"
Autor:in:
Michael Rapp (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,3
Price:
US$ 36.99
Instagram als Erfolgsfaktor für Luxusunternehmen. Social-Media-Marketing eines High-Fashion-Unternehmens
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,3
Price:
US$ 41.99
Entwicklung eines Marketingkonzepts für einen Coworking Space im ländlichen Raum
Untersucht anhand der Stadt Luckenwalde in Brandenburg
Autor:in:
Jana-Christina Göttsche (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 1,0
Price:
US$ 41.99
Der Brief an die Aktionäre. Ein Instrument der Vertrauensgenese bei der Financial Community
Autor:in:
Alexandra Kaluzki (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 1,3
Price:
US$ 20.99
Pay What You Want. Ein experimenteller Pricing-Ansatz und dessen verhaltenswissenschaftliche Hintergründe
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,3
Price:
US$ 17.99
Die Markensoziologie am Beispiel des englischen Königshauses. Warum eine Königin auf einem Schloss wohnen und eine Krone tragen muss
Autor:in:
Charlotte Balzer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 5 (Schweiz. 5=gut)
Price:
US$ 31.99
Entwicklung und Umsetzung einer Selfpublishing-Strategie im Buchmarketing anhand eines Beispiels
Autor:in:
Pieter Stegemann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,0
Price:
US$ 0.99
Ist Viral Marketing planbar? Eine praxisorientierte Untersuchung der Erfolgsfaktoren von Viral Marketing
Autor:in:
Matthias Vogt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,7
Price:
US$ 36.99
Neuromarketing. Ein verhaltenswissenschaftliches Instrument zur Produkt- und Kommunikationsgestaltung
Autor:in:
Dwight Schwenk (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 2.3
Price:
US$ 20.99
PR-Zielgruppe Grundschulkinder. Ein Kommunikationskonzept für die Deutsche Lufthansa AG
Autor:in:
Kathrin Winkel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2009 , Grade: 1,7
Price:
US$ 36.99
Corporate Weblog. Ein Instrument der Unternehmenskommunikation
Autor:in:
Lisett Enge (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2014 , Grade: 1,3
Price:
US$ 41.99
Eine empirische Untersuchung der Wirkung von Crowdsourcing als kommunikative Marketing-Maßnahme
Autor:in:
Michèle Engel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 41.99
Erarbeitung einer Marketingkonzeption zur nationalen/internationalen Vermarktung und Etablierung einer neuen Eventlocation in Dresden am Beispiel "Objekt Demnitz"
Autor:in:
Bachelor of Arts Roman Tobollik (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2006 , Grade: 1
Price:
US$ 36.99
Kommunikationskonzept zur Neugründung eines Cafés
Autor:in:
Elisabeth Jacobs (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 20.99
Die LOHAS: eine neue Zielgruppe für die Unternehmenskommunikation?
Ethisch korrekte Konsumelite oder grüne Langweiler?
Autor:in:
Laura Kremer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,7
Price:
US$ 16.99
In-Game-Advertising in Computerspielen - eine vernachlässigbare Werbeform?
Autor:in:
Hendrik Heyn (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 2,0
Price:
US$ 20.99
Das Spiel hinter dem Spiel - Eine qualitative Analyse der Beziehungs- und Entscheidungsstrukturen im Sportsponsoring am Beispiel Fußball
Autor:in:
Martin Fett (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2009 , Grade: 1,6
Price:
US$ 36.99
Konsequenzen einer Sortimentsreduktion
Autor:in:
Philip Tilhein (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 2,0
Price:
US$ 17.99
Social Media: Eine Herausforderung im integrierten Kommunikationsmix
Autor:in:
Julia Sabeike (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,0
Price:
US$ 31.99
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