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Strategische Herausforderungen und moderne Managementansätze für ein global agierendes Modeunternehmen
Autor:in:
Bachelor of Arts -Medien- und Kommunikationsmanagement Liza Kohl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 2
Price:
US$ 15.99
Gestaltung eines Werbeplakates zur Steigerung der Attraktivität der Ganzkörperkältetherapie am Beispiel der Eiszeitlounge in Leipzig
Autor:in:
Michèle Hertzsch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,7
Price:
US$ 18.99
Wie entsteht ein Trend?
Autor:in:
Fleur Cannas (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2007 , Grade: 1,7
Price:
US$ 18.99
Reaktanz im Marketing. Ein psychologisches Phänomen
Männer in der Altersgruppe von 41 bis 60 Jahren
Autor:in:
Asylzada Tenelbay (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 2.0
Price:
US$ 17.99
Mitgliedergewinnung für einen Personalverband
Autor:in:
Hanns Ruchti (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2011
Price:
US$ 20.99
Die dunkle Seite der Influencer-Rolle. Eine qualitative Expertenstudie
Autor:in:
Luisa Aspeleiter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2021 , Grade: 1,3
Price:
US$ 18.99
Verfassungsmarketing - Ein neuer Weg aus der Zielgruppenfalle?
Autor:in:
Jasmin Teuteberg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2007 , Grade: 1,7
Price:
US$ 19.99
Risiken im Influencer-Marketing. Eine Analyse mit Maßnahmen zur Risikominimierung am Beispiel der Adidas AG und Kanye West
Autor:in:
Eda Avcioglu (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 2,3
Price:
US$ 19.99
Wasserstoff als Treibstoff der Zukunft? Ein Vergleich der Marketingkommunikation großer Automobilfirmen
Autor:in:
Marvin Menke (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,7
Price:
US$ 20.99
Das Meme als mediale Funktion der Netzkultur. Eine diskursanalytische Untersuchung des Massenphänomens im Kontext von Social Media
Autor:in:
Sebastian Aumüller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: 1,3
Price:
US$ 20.99
Marketing 2.0? - Das Internet als Medium der Digitalisierung und Vernetzung und daraus abgeleitete Regeln für ein medienspezifisches Marketing
Autor:in:
Abel Hoffmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,0
Price:
US$ 20.99
Zur erfolgreichen Ausgestaltung von Influencer Marketing in sozialen Medien. Ein Überblick zum Stand der Forschung
Autor:in:
Emilia Glücklich (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022
Price:
US$ 20.99
Fake Reviews. Eine Analyse gefälschter Rezensionen und mögliche Gegenmaßnahmen
Autor:in:
Christian Cöper (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,3
Price:
US$ 20.99
Die Akzeptanz von ethisch bedenklichen und unbedenklichen Produkten im Product Placement. Eine empirische Studie
Autor:in:
Benny Kuder (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 2,0
Price:
US$ 22.99
Der japanische Werbemarkt in einer sich ändernden Medienlandschaft
Autor:in:
Tolga Sert (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 2,3
Price:
US$ 20.99
To post or not to post? Eine empirische Untersuchung zur Informationspreisgabe auf Facebook
Autor:in:
Despoina Tsokou (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 17.99
Anatomie eines Proteststurmes
Blick ins Innere des Shitstorms
Autor:in:
Dennis Greveldinger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 15.99
Die Bedeutung des Eventmarketings im Kommunikationsmix eines Automobilherstellers am Beispiel einer Markteinführung
Analyse der Markteinführung des Audi A1 im Vergleich zur MINI-Kampagne
Autor:in:
Christian Karstens (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1,5
Price:
US$ 22.99
Leitfaden zur Implementierung eines Kommunikationskonzeptes innerhalb von Change-Management-Projekten
Autor:in:
Maximilian Kraft (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011
Price:
US$ 20.99
Einfluss der Kultur auf die Gestaltungsaspekte der Werbung und der Produktgestaltung mit Fokus auf den Farbeinsatz. Ein interkultureller Vergleich.
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2006 , Grade: 1,7
Price:
US$ 17.99
Kommunikationsstrategie zum Aufbau einer nachhaltigen Community auf Social Media. Die Generation Z auf TikTok erreichen
Konzepterstellung für die MeerCommunity
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,6
Price:
US$ 18.99
Der Brief an die Aktionäre. Ein Instrument der Vertrauensgenese bei der Financial Community
Autor:in:
Alexandra Kaluzki (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 1,3
Price:
US$ 20.99
Pay What You Want. Ein experimenteller Pricing-Ansatz und dessen verhaltenswissenschaftliche Hintergründe
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,3
Price:
US$ 17.99
Neuromarketing. Ein verhaltenswissenschaftliches Instrument zur Produkt- und Kommunikationsgestaltung
Autor:in:
Dwight Schwenk (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 2.3
Price:
US$ 20.99
Kommunikationskonzept zur Neugründung eines Cafés
Autor:in:
Elisabeth Jacobs (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 20.99
Die LOHAS: eine neue Zielgruppe für die Unternehmenskommunikation?
Ethisch korrekte Konsumelite oder grüne Langweiler?
Autor:in:
Laura Kremer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,7
Price:
US$ 16.99
In-Game-Advertising in Computerspielen - eine vernachlässigbare Werbeform?
Autor:in:
Hendrik Heyn (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 2,0
Price:
US$ 20.99
Konsequenzen einer Sortimentsreduktion
Autor:in:
Philip Tilhein (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 2,0
Price:
US$ 17.99
Reflexion des Konzepts 'Corporate Identity' und CI-Potentiale eines Studienganges
Autor:in:
Dirk Friedrichs (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2004 , Grade: 1,3
Price:
US$ 18.99
Etablierung einer Marke. Gestalterische und konzeptuelle Umsetzung eines Corporate Designs für einen Lieferservice
Autor:in:
Marlaine Matuszewski (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,3
Price:
US$ 17.99
Hipster-Getränke auf dem Vormarsch. Erfolgreiche Kommunikation nachhaltiger Produkteigenschaften an die Generation Y
Eine empirische Untersuchung am Beispiel von Erfrischungsgetränken
Autor:in:
Claire Pfaunstiel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 1,3
Price:
US$ 19.99
Der Einfluss von Cash-Back-Programmen auf die Vergütungsstruktur im Affiliation-Marketing
Eine Modelltheoretische Analyse
Autor:in:
Daniel Lemke (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012 , Grade: 1,7
Price:
US$ 20.99
Newsletter in der Unternehmenskommunikation
Neue Perspektiven auf ein altes Medium
Autor:in:
Björn Gleß (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 1,7
Price:
US$ 20.99
Faszination Popstar
Eine qualitative Studie zur Rezeption und kommunikativen Medienaneignung der Castingshow "Helden von Morgen"
Autor:in:
Jacqueline Weinberger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 3
Price:
US$ 22.99
Buy me, I'm famous! Prominente als Markentestimonials
Eine empirische Studie zu Sinn und Unsinn des Einsatzes von Thomas Müller als Werbeträger für BiFi
Autor:in:
Carina Förg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,5
Price:
US$ 20.99
Kundenzufriedenheit, Kundenbindung und Empfehlungsmarketing. Am Beispiel eines Fitnessstudios
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,2
Price:
US$ 20.99
In welchen Dimensionen finden kommerzielle Aktivitäten an Schulen statt?
Eine Untersuchung anhand von Experteninterviews an Schulen in Baden-Württemberg
Autor:in:
Karoline Hirn (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: 1,0
Price:
US$ 20.99
Die Selbstdarstellung von Sportlern auf der Social Media Plattform "Instagram"
Eine Untersuchung des Instagram-Profils "@davidbeckham"
Autor:in:
Ana Burg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,8
Price:
US$ 15.99
Aktuelle Ansätze des viralen Marketings für das Brand Management
Eine Analyse am Fallbeispiel von Conrad Electronics
Autor:in:
Philipp Dressler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,5
Price:
US$ 18.99
Erwartungen an Events. Image ist alles
Eine qualitativ-explorative Untersuchung der Erwartungen an der Eventagentur Happy & Ness im Bezug auf Imagesteigerung durch Events im Vergleich zu deren Möglichkeiten
Autor:in:
Nina Twongirwe (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 2
Price:
US$ 20.99
Kommunikationcontrolling in Nonprofit-Organisationen im universitätsmedizinischen Bereich
Erstellung eines Kommunikations-Controlling-Konzeptes für die Charité Universitätsmedizin Berlin
Autor:in:
Catharina Behlmer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2007 , Grade: 1,3
Price:
US$ 18.99
Vereinbarkeit von Studium und Kind als Teil des Hochschulmarketings
Eine Bestandsaufnahme der Web-Kommunikation deutscher Hochschulen
Autor:in:
Luisa Todisco (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 22.99
Werden Journalisten als Meinungsführer durch PR-Agenturen beeinflusst?
Eine praxisnahe Bestandsaufnahme
Autor:in:
M.Sc. Florian Schuster (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012 , Grade: 2,0
Price:
US$ 22.99
Nackte Haut im Boulevard-TV - Sexualisierte Darstellung von Frauen in Boulevard-Magazinen des öffentlich-rechtlichen und privaten Fernsehens
Eine vergleichende Analyse
Autor:in:
Andreas Brüser (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2008 , Grade: 1,5
Price:
US$ 19.99
Kommunikation im Change Management
Eine qualitative Metaanalyse
Autor:in:
Arzu Cevatli (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2007 , Grade: 1,5
Price:
US$ 19.99
Best Ager als wichtiger wirtschaftlicher Treiber in der Tourismusbranche
Konzeption einer Produktlinie für Best Ager bei der REWE Touristik GmbH
Autor:in:
Michael Stift (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 2
Price:
US$ 20.99
Corporate Design im Business-to-Business-Bereich
Eine theoretische und praktische Auseinandersetzung am Beispiel der audioone gmbh
Autor:in:
Marko Berndt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 18.99
Erfolgsfaktoren von Retro-Marken und Markenwiederbelebung
Eine Literaturanalyse
Autor:in:
Heidrun Kubart (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 95/100
Price:
US$ 17.99
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