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Results for »
Wandels
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Vom Konsumenten zum Markenfan. Moderne Markenkommunikation im Wandel
Unter besonderer Berücksichtigung des Unternehmens Red Bull
Autor:in:
Olivia Sarah Tänzer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010
Price:
US$ 31.99
Persuasive Werbestrategien im Wandel. Eine historisch vergleichende Analyse von Werbespots der Allianz
Autor:in:
Alexander Schröder (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 1,5
Price:
US$ 0.99
Wandel des Outbound zum Inbound Marketing
Content Marketing als Erfolgs-und Zukunftsfaktor hinsichtlich Markenführung und Unternehmenskommunikation
Autor:in:
Daniela Schultz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 22.99
Erfolgsfaktoren im Männermarketing. Das geschlechtsspezifische Kommunikations- und Kaufverhalten von Männern
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 2,0
Price:
US$ 36.99
Werbespots von Under Armour. Das Körperbild des starken Mannes
Autor:in:
Dennis Winter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,0
Price:
US$ 20.99
Kommunikation und Markenmanagement in der Musikindustrie
Social Media als Erfolgsgarant oder überschätztes Wundermittel?
Autor:in:
Kai Bräunig (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 31.99
Silver Market und die Auswirkungen auf das Marketing unter besonderer Beachtung gesundheitsrelevanter Produkte
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 20.99
Kontinuität und Bruch im Storytelling
Ziele und Strategien im Umgang mit Unternehmensgeschichten
Autor:in:
Sarah Reichardt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1.0
Price:
US$ 19.99
Markeninszenierung im Web 2.0
Möglicheiten der Markenkommunikation im Social Web
Autor:in:
Kristin Hartert (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 33.99
Ausländer als Werbezielgruppe - Betrachtung unter demographischen Gesichtspunkten, Markterfassung sowie Darstellung am Beispiel von Fernsehwerbung für Deutsch-Türken
Autor:in:
Ingo Paulus (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2004 , Grade: 1
Price:
US$ 36.99
Marketing im Outernet: Was kommt nach Social Media?
Autor:in:
Tom Rosenkranz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 1,0
Price:
US$ 20.99
Marketing für Zielgruppe der Best Ager: Konzeption von Reiseangeboten
Autor:in:
Filiz Özdemir (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 2,0
Price:
US$ 20.99
Fundraising von Nonprofit-Organisationen
Marketinginstrument oder Aufgabe der Public Relations?
Autor:in:
Julius Stucke (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2007 , Grade: 1,3
Price:
US$ 17.99
Content-Planung für den Social-Media-Kanal TikTok des Unternehmens "Strandbistro Buhne 16 GmbH & Co. KG"
Autor:in:
Lara Barth (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,3
Price:
US$ 31.99
Nachhaltigkeitsimage in der Modebranche. Möglichkeiten und Facetten des Aufbaus
Autor:in:
Michelle Marie Basak (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 1,0
Price:
US$ 20.99
Online-Reputationsmanagement in den sozialen Medien zum Aufbau einer Unternehmensreputation. Analyse und Handlungsempfehlungen
Autor:in:
Viktoria Mandlbauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,0
Price:
US$ 36.99
Online-Medien in der Kommunikation zwischen Kommunen und Bürgern. Potenziale und Herausforderungen
Autor:in:
Monika Graber (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 1
Price:
US$ 41.99
Wasserstoff als Treibstoff der Zukunft? Ein Vergleich der Marketingkommunikation großer Automobilfirmen
Autor:in:
Marvin Menke (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,7
Price:
US$ 20.99
Social Media Marketing im modernen Kommunikationsmix. Grundlagen, praktische Umsetzung und Vergleich zum klassischen Online Marketing
Autor:in:
Jan Wischniewsky (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1.3
Price:
US$ 31.99
Die steigende Bedeutung von Influencer-Marketing als primäres Marketinginstrument in der Fitnessbranche
Autor:in:
Christian Lehnert (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 2,7
Price:
US$ 20.99
Chatbots als Instrument im Customer Relationship Management. Ansatzpunkte und Mehrwert
Autor:in:
Stefanie Schlumschinski (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,7
Price:
US$ 20.99
Blogs for Talents. Employer Branding Kommunikation im Web 2.0
Eine quantitative Inhaltsanalyse der Karriere-Blogs deutscher Unternehmen
Autor:in:
Doris Bärtle (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 1,0
Price:
US$ 36.99
Kulturvergleichende Wahrnehmung der Markenpersönlichkeit
Eine Analyse der Marken Apple und Coca-Cola in Deutschland und Österreich
Autor:in:
Lars Kessler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 1,3
Price:
US$ 36.99
Erfolgsfaktoren im Influencer-Marketing
Wie glaubwürdig sind die digitalen Meinungsführer tatsächlich?
Autor:in:
Annalena Vester (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,0
Price:
US$ 20.99
Social Media-Nutzung im B2B Bereich
Eine Untersuchung der Potentiale von Social Media-Diensten für den Vertrieb und die Beschaffung
Autor:in:
Paulina Sulej (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 2,7
Price:
US$ 30.99
Influencer Marketing. Entwicklung und kritische Evaluation eines Performance-Measurement-Systems unter Einsatz einer Balanced Scorecard am Beispiel der Social Media Plattform Instagram
Autor:in:
Torben Seib (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,7
Price:
US$ 45.99
Programmatic Advertising. Voraussetzungen und Herausforderungen für kleine mittelständische Unternehmen
Autor:in:
Nina Offierowski (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 2,6
Price:
US$ 32.99
Sportsponsoring und soziale Medien. Eine vergleichende Untersuchung zwischen Sponsoren und Nicht-Sponsoren
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: 1,3
Price:
US$ 36.99
Product Placement. Vermittlung von Werbebotschaften durch parasoziale Interaktionen & Beziehungen
Auswirkungen der fiktiven Medienwelt auf RezipientInnen
Autor:in:
Sophie Marie Scharner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 2
Price:
US$ 20.99
Mediale Echoräume im Spannungsfeld zwischen gesellschaftlicher Bedeutung und Marketingnutzen
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: 1,0
Price:
US$ 20.99
Social Media Marketing als Erfolgsfaktor der integrierten Kommunikation am Beispiel des Olympiapark München
Autor:in:
Vera Schwaiger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,7
Price:
US$ 36.99
Vielfalt zeigen. "Diversity Marketing" in der Werbung mit dem Fokus auf ethnische Vielfalt
Autor:in:
Vera Karpuschkin (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 2,5
Price:
US$ 36.99
Customer Experienced Management & Unternehmenskommunikation auf Musikfestivals
Eine quantitative Online-Befragung der AusstellerbesucherInnen am "Woodstock der Blasmusik"-Festival 2013
Autor:in:
Tanja Anzengruber (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 , Grade: 1,7
Price:
US$ 44.99
Best Ager als wichtiger wirtschaftlicher Treiber in der Tourismusbranche
Konzeption einer Produktlinie für Best Ager bei der REWE Touristik GmbH
Autor:in:
Michael Stift (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 2
Price:
US$ 20.99
Die Erlebnismarke und ihre Kommunikation
Literaturbasierte Analyse von aktiven und passiven Kommunikationsinstrumenten von Erlebnismarken im Zusammenhang mit Erlebniskonzepten
Autor:in:
Stefanie Zöchmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 2
Price:
US$ 17.99
Eventmarketing für den Mittelstand - kleines Budget, großer Erfolg
Autor:in:
Stephanie Schmidt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 34.99
"Wann ist ein Mann ein Mann?" Analyse der Darstellung von Männerrollen in der Werbung für Herrenkosmetikprodukte
Autor:in:
Ingrid Forster (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 36.99
Issue Management als Chance für Unternehmen am Beispiel der Nord Stream Pipeline
Autor:in:
Linda Schiller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2009 , Grade: 2,3
Price:
US$ 20.99
Werbung als öffentliche Kommunikation - Veränderte Geschlechterrollen in der Werbewelt
Autor:in:
Kristina Schmidt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2010 , Grade: 1,7
Price:
US$ 36.99
Facebook als PR-Plattform. Neue Kommunikationswege für Unternehmen im Web 2.0-Zeitalter?
Autor:in:
Timo Hofmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 20.99
Kommunikationskonzept zur Neugründung eines Cafés
Autor:in:
Elisabeth Jacobs (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 20.99
Instrumente für ein erfolgreiches Marketing in Social Networks
Autor:in:
B.A. Kim Nadine Adamek (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 1,1
Price:
US$ 36.99
Web 2.0 in der Unternehmenskommunikation. Grundlagen, Anwendungen, Fallbeispiele
Autor:in:
Martin Keßler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2008 , Grade: 1,7
Price:
US$ 36.99
Technische und gestalterische Rahmenbedingungen für die Werbefilmproduktion unter Berücksichtigung der Werbekommunikation im interaktiven Fernsehen
Autor:in:
Dipl.-Medienwirt (FH) Framorz Nazemi (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2005 , Grade: 2.0
Price:
US$ 36.99
Wie man Kunden bindet. Zusammenhänge von Kundenorientierung, Kundenzufriedenheit und Kundenbindung
Autor:in:
Doreen Grittner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2005 , Grade: 1,6
Price:
US$ 18.99
Chancen des Einzelhandels in der Halberstädter Innenstadt - Die Halberstaedter Kaufmannsgilde zur Attraktivitätssteigerung des Einzelhandels in der Innenstadt
Autor:in:
Katja Kühne (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2006 , Grade: 2,0
Price:
US$ 36.99
"50plus" Die Zielgruppe der Zukunft und deren Einfluss auf das Marketing
Autor:in:
Claudia Polster (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2005 , Grade: 1,7
Price:
US$ 33.99
Die Erlebnisgesellschaft und Ihr Erlebniskonsum - ein langfristiger Trend?
Autor:in:
Nicole Münch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2004 , Grade: 1,3
Price:
US$ 45.99
Future Brands - Markenführung in einer vernetzten Welt
Autor:in:
Martin Taller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2002 , Grade: 1,7
Price:
US$ 44.99
Nachhaltigkeitsmarketing. Zwischen Authentizität und Täuschung
Eine kritische Analyse von Greenwashing-Strategien und deren Auswirkung auf die Konsument_innen
-
New
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2024 , Grade: 1,2
Price:
US$ 31.99
Entwicklung und Vergleich von Corporate Social Responsibility Kampagnen im Bereich Social Media für eine zielgerichtete Reputationssteigerung
Autor:in:
Timothy Todd (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 1,7
Price:
US$ 36.99
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