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Der Kooperationsprozess von Micro-InfluencerInnen in der Tourismusbranche. Herausforderungen und Kriterien
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2023 , Grade: 1
Price:
US$ 39.99
Zukunftsmarketing im Fußball. Veränderungen des Marketings durch die Generation Z
Autor:in:
Tim Schoster (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2023 , Grade: 1,3
Price:
US$ 40.99
Reaktanz im Marketing. Ein psychologisches Phänomen
Männer in der Altersgruppe von 41 bis 60 Jahren
Autor:in:
Asylzada Tenelbay (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 2.0
Price:
US$ 17.99
Conversion Optimierung durch persuasive Designmethoden. Strategien für einen wirkungsvollen Webauftritt
Autor:in:
Master of Science Ellen Brick (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 31.99
Marketing-Konzept für eine stationäre Pflegeeinrichtung
Autor:in:
Philipp Sauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: 1.7
Price:
US$ 36.99
Der Einfluss emotionaler Werbung auf den Kaufentscheidungsprozess
Eine empirische Untersuchung der Kaufbereitschaft auf Grundlage der Analyse affektiv-kognitiver Informationsverarbeitung
Autor:in:
Linda Ellersiek (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Entwicklung und Evaluation von Sonderwerbeformen im deutschen Fernsehen
Autor:in:
Arne Bruncken (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2006 , Grade: 1,5
Price:
US$ 36.99
Möglichkeiten und Grenzen der Bewertung von Internetauftritten - Meta-Evaluation am Beispiel der Studie "Internetanwendungen im Natur- und Umweltschutz"
Autor:in:
Jürgen Schaper (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2005 , Grade: 1,0
Price:
US$ 147.99
Social-Media-Marketing als Chance und Herausforderung für innovative Start-ups am Beispiel der "Matics Sports GmbH"
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New
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2023 , Grade: 2.3
Price:
US$ 32.99
Wie wirkt sich geschlechtergerechte Sprache auf das Kaufverhalten aus? Eine Untersuchung am Beispiel von Plakatwerbung
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New
Autor:in:
Leonie Legrand (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 1,3
Price:
US$ 31.99
Effektive Strategien im Lifestyle-Marketing
Zielgruppensegmentierung und Kommunikationsstrategien für den Aufbau starker Marken am Beispiel Ralph Lauren
Autor:in:
Stefanie Meyer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,3
Price:
US$ 31.99
Social-Media-Marketing. Erfolgsfaktoren und Kundenbindung im digitalen Zeitalter
Autor:in:
Marina Aparicio Mijares (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,0
Price:
US$ 29.99
Das Zusammenspiel von Politik und sozialen Medien. Interne und externe Einflussfaktoren auf die Nutzerbewertung politischer Beiträge
Autor:in:
Daniel Fischer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,3
Price:
US$ 0.99
Content-Planung für den Social-Media-Kanal TikTok des Unternehmens "Strandbistro Buhne 16 GmbH & Co. KG"
Autor:in:
Lara Barth (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,3
Price:
US$ 31.99
Werbung mit Sport Testimonials. Glaubwürdigkeit von Sportlern, wenn sie als Werbegesicht einer Marke auftreten
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,3
Price:
US$ 42.99
Die Macht des Influencer-Marketings. Auswirkungen auf die Kaufentscheidungen von Kunden
Autor:in:
Vanessa Weinberger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,0
Price:
US$ 39.99
Psychologische Faktoren zur Beeinflussung von Kaufentscheidungen. Beeinflussen Influencer Konsumenten?
Autor:in:
Laura Frey (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,3
Price:
US$ 39.99
Mediale Vorbilder in sozialen Netzwerken. Inwiefern sind Influencer auf Instagram Vorbilder für Jugendliche?
Autor:in:
Larissa Bleckmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2020 , Grade: 2,3
Price:
US$ 42.99
Kommunikationsgrundsätze beim Gender-Marketing. Kritische Erfolgsfaktoren der Marketing-Kommunikation
Autor:in:
Susanne Löw (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 2,3
Price:
US$ 30.99
Der Einfluss emotionaler Werbung auf das Konsumentenverhalten
Autor:in:
Laurin Stappel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,0
Price:
US$ 17.99
Etablierung einer Marke. Gestalterische und konzeptuelle Umsetzung eines Corporate Designs für einen Lieferservice
Autor:in:
Marlaine Matuszewski (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,3
Price:
US$ 17.99
Neuromarketing und die erfolgreiche Vermarktung durch Codes in der Produktsprache
Autor:in:
Christin Rehbein (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1,7
Price:
US$ 30.99
Plastikkonsum im modernen Alltag
Über einen nachhaltigen Umgang mit Kunststoffverpackungen
Autor:in:
Ariane Lüpke (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 2,0
Price:
US$ 36.99
Online Marketing versus Social Media Marketing. Werbemaßnahmen für Non-Governmental Organisations (NGOs)
Autor:in:
Annemarie Wolf (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 17.99
Visuelle Unternehmenskommunikation. Der Einfluss von Videos auf Wissensstrukturen in Unternehmen
Autor:in:
Anna-Christin Buck (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,3
Price:
US$ 41.99
Der Medienbegriff im Prisma der Multioptionalität. Das veränderte Medienverständnis im Zeitalter sozialer Netzwerke
Autor:in:
Kevin Tarun (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 1,1
Price:
US$ 20.99
Innovative Formen der Automobilkommunikation
Autor:in:
Marleen Heuser (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: 2,1
Price:
US$ 20.99
Emotionale Positionierung in der Digitalen Markenführung. Grundlagen, Markenemotionen und Markenpositionierung
Autor:in:
Karina Koeppl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1.3
Price:
US$ 31.99
Strategien der Krisenkommunikation für Personen des öffentlichen Lebens. Die mediale Wahrnehmung der Steueraffäre von Uli Hoeneß
Autor:in:
Benjamin Weweck (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 1,5
Price:
US$ 20.99
Print vs. Digital. Das veränderte Verhalten von Konsumenten bei Nachrichtenmedien im digitalen Zeitalter
Autor:in:
Michael Holzwig (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 1,7
Price:
US$ 31.99
Vielfalt zeigen. "Diversity Marketing" in der Werbung mit dem Fokus auf ethnische Vielfalt
Autor:in:
Vera Karpuschkin (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 2,5
Price:
US$ 36.99
„Clean Labeling“ bei Kinderlebensmitteln
Täuschungsversuch an Eltern?
Autor:in:
Maxi Beilfuß (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,9
Price:
US$ 31.99
Vertrauen im B2C-Online-Handel
Welche Bedeutung hat Vertrauen im B2C-Online-Handel in Bezug auf das Käuferverhalten und inwiefern lässt sich Vertrauen in Online- Shops auf- und ausbauen?
Autor:in:
Sabrina Lütkebohle (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 36.99
Vergleichende Analyse von informativen und unterhaltenden TV-Formaten
Autor:in:
Julia C. Becker (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 36.99
Neuromarketing. Ein verhaltenswissenschaftliches Instrument zur Produkt- und Kommunikationsgestaltung
Autor:in:
Dwight Schwenk (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 2.3
Price:
US$ 20.99
Web 2.0 als neues Element der Kundenkommunikation
Soziale Medien und Kundenverhalten
Autor:in:
Markus Huber (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012 , Grade: sehr gut
Price:
US$ 36.99
Der Chief Marketing Officer – eine Topmanagement-Position mit Zukunft?
Autor:in:
Ines K. (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2013 , Grade: 2,3
Price:
US$ 33.99
Die erfolgreiche Implementierung von Produktinszenierungen durch die Adaption neurowissenschaftlicher Erkenntnisse auf das Event-Marketing
Neuro-Marketing in der Live-Kommunikation
Autor:in:
Deniz Anic (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1,1
Price:
US$ 31.99
Sind Anglizismen in der Werbung out, erleben sie ein Comeback oder waren sie nie wirklich weg?
Eine inhaltsanalytische Untersuchung von Werbeanzeigen in zielgruppenspezifischen Zeitschriften
Autor:in:
Mag. phil. Nadine Scharlach (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2008 , Grade: 1
Price:
US$ 31.99
Ausländer als Werbezielgruppe - Betrachtung unter demographischen Gesichtspunkten, Markterfassung sowie Darstellung am Beispiel von Fernsehwerbung für Deutsch-Türken
Autor:in:
Ingo Paulus (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2004 , Grade: 1
Price:
US$ 36.99
Marketing im neuen Jahrtausend: Von der Produktorientierung zur Beziehungspflege
Autor:in:
Thomas Reiter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2011 , Grade: 2,0
Price:
US$ 36.99
Marketing im Internet
Autor:in:
Joachim Freiherr von Lüninck (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 1996 , Grade: 1
Price:
US$ 36.99
Der Einfluss emotionaler Werbung auf den Kaufentscheidungsprozess
Eine empirische Untersuchung
Autor:in:
Gaetano Maffucci (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 1,7
Price:
US$ 39.99
Web 2.0-basiertes vs. Telecom 2.0-basiertes Marketing
Autor:in:
Sebastian Straube (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 31.99
Entwicklung eines Empfehlungsmodells zur Optimierung von Markenarchitekturen bei Markierungsentscheidungen
Autor:in:
Andreas Gassmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2010 , Grade: 1,2
Price:
US$ 41.99
Multichannel-Retailing. Entwicklung des 8F-Erfolgsmodells zur Kanalverknüpfung
Autor:in:
Christian Sipos (Author)
,
Harald Eichsteller (Series editor)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 36.99
Avatare - und ihre Möglichkeiten nachhaltiger Wertsteigerung im Interfusionsmarketing
Autor:in:
Diplom-Medienwirt Stefan Schmitt-Blass (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 36.99
Die Beziehung zwischen Öffentlichkeitsarbeit und Journalismus
Eine Fallstudie (Input-Output-Analyse) am Beispiel amnesty international
Autor:in:
MA Julia Marg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2007 , Grade: 2,0
Price:
US$ 42.99
Produktinszenierung in Online-Shops
Entwicklung des Fit-Effect-Impact-Entscheidungstools zum Einsatz von Produktinszenierungen in Online-Shops auf Grundlage von explorativen Wirkungsforschungen
Autor:in:
Friedrun Grupp (Author)
,
Harald Eichsteller (Series editor)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2010 , Grade: 1,0
Price:
US$ 41.99
Celebrity Werbung: Prominente als Markenbotschafter eines Unternehmens
Autor:in:
Lisa Eiersebner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1
Price:
US$ 31.99
Der Vertrauensbegriff als Schlüssel für ein kommunikationswissenschaftliches Markenverständnis
Ein Theorieentwurf
Autor:in:
Johannes Gunst (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2009 , Grade: 1,0
Price:
US$ 36.99
Ziele und Formen der Integration von Gewinnspielen in die Marketing-Kommunikation
Autor:in:
Diplom-Kaufmann Sebastian Wagner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2006 , Grade: 2.0
Price:
US$ 36.99
Konsumentenverhalten und Werbung. Motivationspsychologische und sozialpsychologische Theorien
Autor:in:
Jörg Haider (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2006 , Grade: 1,3
Price:
US$ 18.99
Kommunikation im Change Management
Eine qualitative Metaanalyse
Autor:in:
Arzu Cevatli (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2007 , Grade: 1,5
Price:
US$ 19.99
Krisen- Public Relations im Event- und Messe-Marketing
Autor:in:
Kerstin Weyler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2002 , Grade: sehr gut
Price:
US$ 44.99
Public Relations bei Markteinführungen
Autor:in:
Robert Ingo Maurer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2003 , Grade: sehr gut
Price:
US$ 43.99
Das Marketinginstrument Internet
Autor:in:
Torsten Urbanek (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2001 , Grade: 2
Price:
US$ 19.99
Chancen und Risiken von Influencer Marketing
Der Einfluss von Meinungsführern auf die Kaufentscheidung der werberelevanten Zielgruppe
Autor:in:
Julia Meier (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 2,3
Price:
US$ 33.99
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