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Vom Konsumenten zum Markenfan. Moderne Markenkommunikation im Wandel
Unter besonderer Berücksichtigung des Unternehmens Red Bull
Autor:in:
Olivia Sarah Tänzer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010
Price:
US$ 31.99
Transmediales Marken-Storytelling. Ein moderner Kommunikationsansatz in Zeiten der Medienkonvergenz am Beispiel eines FMCG
Autor:in:
Yara Johanna Schüder (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2023 , Grade: 1,3
Price:
US$ 40.99
Social Media Marketing im modernen Kommunikationsmix. Grundlagen, praktische Umsetzung und Vergleich zum klassischen Online Marketing
Autor:in:
Jan Wischniewsky (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1.3
Price:
US$ 31.99
Plastikkonsum im modernen Alltag
Über einen nachhaltigen Umgang mit Kunststoffverpackungen
Autor:in:
Ariane Lüpke (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 2,0
Price:
US$ 36.99
Die Rolle des Mobile Marketing in der modernen Marketingkommunikation
Autor:in:
Diplom-Betriebswirt Stefan Schneider (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2014 , Grade: 1,3
Price:
US$ 36.99
Pop-Up-Restaurants vs. Klassische Restaurants. Eine Analyse der Kundenerwartungen und Erfolgsfaktoren in der modernen Gastronomie
Autor:in:
Kimberley Unger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 1,3
Price:
US$ 32.99
The Marketing of Terrorism. Analysing the Use of Social Media by ISIS
Autor:in:
Lisa Wiechert (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2016 , Grade: 1,0
Price:
US$ 36.99
An Empirical Investigation into Chinese Generation Y Car Purchasing Behavior: A Focus on marketing Communication & German Luxury Car Brands
Autor:in:
Fanny-Gabriela Kozicki (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012
Price:
US$ 36.99
Verführerische Werbespielchen? Eine Untersuchung von Text und Bild in Sex-sells-Anzeigen
Autor:in:
Elena Kaznina (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2008 , Grade: 2,1
Price:
US$ 33.99
Celebrity Scandals and their Impact on Brand Image: A Study among Young Consumers
A Theoretical and Empirical Investigation
Autor:in:
Raphael Städtler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2010
Price:
US$ 36.99
Der Wettbewerb um die Aufmerksamkeit – Sportler als Werbeträger in Social Media
Autor:in:
Timo Grommes (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 36.99
Future Brands - Markenführung in einer vernetzten Welt
Autor:in:
Martin Taller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2002 , Grade: 1,7
Price:
US$ 44.99
Grenzen und Möglichkeiten von Social-Media-Strategien. Instagram als Mittel lokaler Marktkommunikation
Autor:in:
Katharina Tiefenthäler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 1,3
Price:
US$ 43.99
Influencer Marketing in dem Sportverein TSVgg Stuttgart-Münster 1875/99 e.V.
Autor:in:
Tabea Jakisch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,6
Price:
US$ 31.99
Kundenbindung durch Eventmarketing im Social Media Zeitalter
Autor:in:
Antonia Tritschkow (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,8
Price:
US$ 36.99
Das Frauenbild im Gender-Marketing. Die Gleichstellung der Frau in der Werbung für Konsumgüter
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 2,0
Price:
US$ 31.99
Kulturvergleichende Wahrnehmung der Markenpersönlichkeit
Eine Analyse der Marken Apple und Coca-Cola in Deutschland und Österreich
Autor:in:
Lars Kessler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 1,3
Price:
US$ 36.99
Verführerische Werbespielchen? Eine Untersuchung von Text und Bild in Sex-sells-Anzeigen
Autor:in:
Elena Kaznina (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2008 , Grade: 2,1
Price:
US$ 36.99
Biete Privatsphäre gegen Sozialkapital. Eine kritische Untersuchung der Funktionsweisen von Social Media
Autor:in:
Firat Yildirim (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 2,0
Price:
US$ 36.99
Erfolgsfaktoren im Männermarketing. Das geschlechtsspezifische Kommunikations- und Kaufverhalten von Männern
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 2,0
Price:
US$ 36.99
Der Einsatz von Social Media Instrumenten im internen Marketing
Autor:in:
Christine Höfer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 2,3
Price:
US$ 36.99
Der Chief Marketing Officer – eine Topmanagement-Position mit Zukunft?
Autor:in:
Ines K. (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2013 , Grade: 2,3
Price:
US$ 33.99
Implementierung eines Kennzahlensystems für mehr Effizienz in der Vertriebssteuerung - am Beispiel der Koch Media GmbH
Autor:in:
Mag. (FH) Andreas Lackner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2008 , Grade: 2,0
Price:
US$ 39.99
Die Relevanz von Facebook für die Markenkommunikation
Autor:in:
Timo Lemmer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 1,9
Price:
US$ 31.99
Ansätze zur Verbesserung der Kommunikation zwischen Nonprofit-Organisationen und Förderstiftungen
Autor:in:
Thomas Deutsch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2010
Price:
US$ 42.99
Customer Targeting - Überblick über die empirischen Erkenntnisse
Autor:in:
Dipl.-Kfm. André Wycisk (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2010 , Grade: 2,0
Price:
US$ 31.99
Celebrity Werbung: Prominente als Markenbotschafter eines Unternehmens
Autor:in:
Lisa Eiersebner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1
Price:
US$ 31.99
Sponsoring an Schulen: Analyse des deutschen Status Quo mit transatlantischem Ausblick auf die Verhältnisse in den Vereinigten Staaten
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2008 , Grade: 1,5
Price:
US$ 36.99
Nachhaltige Inszenierungen in der Bankenwelt
Autor:in:
Daniel Fuhrer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2009 , Grade: sehr gut
Price:
US$ 32.99
Direktmarketing im Internet
Autor:in:
Diplom Betriebswirt (BA) Dirk Steuerwald (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2007 , Grade: 1,0
Price:
US$ 33.99
Die ökonomische Erfolgsmessung von Events
Möglichkeiten und Grenzen am Beispiel eines Automobilhauses
Autor:in:
Diplom-Medienwirtin Tanja Zobiak (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 36.99
Modelle des Glücks: Eine vergleichende Analyse bestimmender Diskurse in Werbung und Fernsehserien
Autor:in:
Doris Ruckenstuhl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2004 , Grade: Sehr gut
Price:
US$ 44.99
Marketing und kommerzielle Verwertung subkultureller Jugend- und Popkultur
Autor:in:
Marc Zimmermann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 1999 , Grade: 1,0
Price:
US$ 36.99
Instagram. Der Einfluss des Like-Buttons auf die Identitätsentwicklung junger Erwachsener
Autor:in:
Carolin Kolbe (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,3
Price:
US$ 31.99
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