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Interkulturelles Marketing. Kommunikationspolitik am Beispiel inhaltlicher und formaler Werbegestaltung
Autor:in:
Dr. Yvonne M. Peters (Author)
,
Beatrice Bazille (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Essay , 2016
Price:
US$ 17.99
Content-Marketing-Strategien im digitalen Zeitalter. Wie können Unternehmen ihre Markenkommunikation optimieren?
Autor:in:
Philipp Scheuerlein (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2021
Price:
US$ 21.99
Virales Marketing im Web 2.0 erfolgreich gestalten. Mit Mundpropaganda zum Marketingerfolg?
Autor:in:
Johannes Osterholt (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Collaborative Filtering. Die Anwendung von Empfehlungssystemen im E-Commerce
Autor:in:
Anh Dang (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 20.99
Wie wichtig ist Authentizität in hybriden Unternehmen? Die Rolle der CEOs bei der Marken-Co-Kreation
Autor:in:
David A. Gasser (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2021
Price:
US$ 36.99
Das Data Driven Marketing im E-Commerce. Erfolgschancen und Herausforderungen für Unternehmen
Autor:in:
Philipp Becker (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2021
Price:
US$ 36.99
Kaufen Kunden seit der Pandemie anders ein? Auswirkungen der Corona-Krise auf die Markt- und Kommunikationspolitik von Unternehmen
Autor:in:
Phillip Jeksties (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2021
Price:
US$ 36.99
Wie funktioniert Marketing für die LGBTIQ+ Community? Maßnahmen für ein erfolgreiches Diversity Management in Unternehmen
Autor:in:
Tobias Schnaudt (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2021
Price:
US$ 29.99
Chatbots und ihre Potentiale während der Customer Journey
Autor:in:
Franziska Lanig (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2021
Price:
US$ 29.99
Wie Händler Kanalexzellenz im Social Commerce erreichen. Empfehlungen für die Fast Fashion Modebranche
Autor:in:
Veronica Ilinseer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2021
Price:
US$ 36.99
Digital Brand Experience. Wie Marken an digitalen Touchpoints Erlebnisse schaffen, um Digital Natives zu begeistern
Autor:in:
Alina Orlamünder (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 41.99
Das Erfolgspotenzial von Micro-Influencer-Marketing zur Steigerung der Brand Awareness
Autor:in:
Jasmin Kellermann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 40.99
Wie Pop-Up-Stores das Kaufverhalten verändern. Der Einfluss von Emotionen auf die Konsumentenwahrnehmung und Weiterempfehlung im Einzelhandel
Autor:in:
Martina Töpfer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 36.99
Die Bedeutung von Influencer Marketing auf Instagram als strategisches Marketinginstrument. Empfehlungen für den langfristigen Erfolg
Autor:in:
Maschal Haider (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 20.99
Auswirkungen fehlender Online-Präsenz auf die Customer Journey im stationären Handel
Autor:in:
Nico Schörgendorfer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 36.99
Influencer Marketing als Verkaufsstrategie. Wie Instagram das Konsumentenverhalten beeinflusst
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 36.99
Welchen Einfluss hat Digital Signage auf das Kaufverhalten? Maßnahmen zur Integration interaktiver Technologien am Point of Sale
Autor:in:
Claus Hombrecher (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 36.99
Corporate Social Responsibility und die Gemeinwohl-Ökonomie. Welches Potential bieten CSR-Instrumente im Marketing 3.0?
Autor:in:
Alena Barnes (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 36.99
Erfolgsfaktoren des Social Sellings im deutschen B2B-Sektor. Mit welcher Social Media-Strategie lässt sich der Unternehmenserfolg steigern?
Autor:in:
Tessy Dany (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 31.99
Vergleichende Werbung. Chancen und Risiken für das Marketing sowie rechtliche Perspektive
Autor:in:
Matthias Muschiol (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 36.99
Googles neuen Suchalgorithmus verstehen. Warum und wie Unternehmen ihre Websites optimieren müssen
Autor:in:
Jenny Fischer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 45.99
Kundenbindung durch Customer Experience Management. Wie beeinflussen manipulierte Sinneseindrücke das Kaufverhalten?
Autor:in:
Daniel Zellner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 20.99
Digitale Transformation im Bereich Mobility Solution. Kriterien einer erfolgreichen Umsatzwachstumsstrategie
Autor:in:
Robin Anderer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 36.99
Wie nutzt man Sprachassistenten im E-Commerce richtig? Zukunftspotenziale des Voice Commerce
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 31.99
Electronic Word-of-Mouth (eWOM). Wie Unternehmen digitale Mundpropagandaprozesse erfolgreich initiieren und steuern
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Das Bonusprogramm als Kundenbindungsinstrument
Wie Unternehmen die Potenziale nutzen
Autor:in:
Timo Sieber (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Erfolgreiches Marketing in Dating-Apps. Wie Unternehmen Tinder für das Mobile Marketing nutzen
Autor:in:
Anika Erlacher (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Trend-Produkt Superfood. Wie psychologische und marketingstrategische Faktoren das Kaufverhalten beeinflussen
Autor:in:
Nele Bestian (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 41.99
Kundenbindung im Zeitalter der Digitalisierung
Virtuelle Communities als Kommunikationsmittel des Kundenbindungsmanagements
Autor:in:
Cornelia Boos (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 30.99
Krisenkommunikation auf Social Media. Strategien, Maßnahmen und Erfolgsfaktoren
Autor:in:
Christian Michel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 20.99
Krisenkommunikation auf Corporate Websites versus Online-Nachrichtenseiten. Welche Wirkung haben personalisierte und nicht-personalisierte Kommunikation?
Autor:in:
David Möller (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Glaubwürdigkeit im Influencer Marketing. Wie wichtig ist Authentizität auf Instagram?
Autor:in:
Andrea Gigauri (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 41.99
Warum verkauft sich faire Mode schlechter? Der Einfluss ethischer Produktinformationen auf das Kaufverhalten
Autor:in:
Felix Kompenhans (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 30.99
Wie Künstliche Intelligenz die Arbeitswelt verändert. Programmatic Marketing und die Auswirkungen auf den Arbeitsmarkt
Autor:in:
Ronnie Pregitzer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 20.99
Wie finden Unternehmen die richtigen Influencer für ihre Kampagne? Influencer Marketing auf Instagram
Autor:in:
Luisa Schumann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 30.99
Erfolgreiches Markenmanagement für den Bankensektor. Die Grundregeln der Markenetablierung im Banking 4.0
Autor:in:
Alina Orlamünder (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 27.99
Voice Search Marketing. Strategien für den erfolgreichen Umgang mit digitalen Sprachassistenten
Autor:in:
Patricia Gomes Fernandes (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Wie funktioniert erfolgreiches Guerilla Marketing? Faktoren für den Erfolg und Misserfolg anhand von Praxisbeispielen
Autor:in:
Regina Kuhn (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Augmented Reality als innovatives strategisches Kommunikationsinstrument. Einfluss des digitalen Trends auf den Unternehmenserfolg
Autor:in:
Kristin Kampmann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Online-Marketing mit niedrigem Budget. Wie steigern Start-Ups ihre Bekanntheit?
Autor:in:
Nils Keßler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Die Werbung der Zukunft. Wie Neuromarketing die Konsumentenansprache verändert
Autor:in:
Andreas Bendik (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 30.99
Stationärer Handel und E-Commerce. Wie die Digitalisierung das Kundenverhalten verändert
Autor:in:
Ebru Sultan Demir (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 36.99
Augmented Reality als Instrument im Mobile Marketing. Eignet sich die AR-Technologie langfristig für Marketingzwecke?
Autor:in:
Kristina Börner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 33.99
Neuromarketing in der digitalen Kommunikation. Potenziale und Herausforderungen für Unternehmen
Autor:in:
Maximilian von Rennenberg (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 30.99
Kleine Kosten, große Wirkung. Chancen und Risiken von Guerilla-Marketing für Start-Ups
Autor:in:
Nuh Düger (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 20.99
Der Lebensmittelhandel im Zeitalter der Digitalisierung. Wie werden Kaufentscheidungen bei Low-Interest-Products beeinflusst?
Autor:in:
Niklas Rosopulo (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 36.99
Warum tätigen wir Impulskäufe? Einflussfaktoren im Online- und Offline-Bereich
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 36.99
Erfolgreiches Ethno-Marketing für Deutsch-Türken. Analyse der Zielgruppe und Handlungsempfehlungen
Autor:in:
Tugce Akin (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 36.99
Chancen und Risiken im Influencer Marketing. Zusammenarbeit von Unternehmen und Influencern auf Social Media
Autor:in:
Niklas Jungeilges (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 36.99
Crowdsourcing für Unternehmen. Wie das Web 2.0 neue Wege im Outsourcing erschließt
Autor:in:
Sebastian Hattermann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 20.99
Influencer und Versicherungen. Ist Influencer Marketing ein geeignetes Mittel für die Versicherungsbranche?
Autor:in:
Alexander Mint (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 36.99
Entscheidende Emotionen für den Kauferfolg. Über die Zusammenführung visueller und sprachlicher Stilmittel in der Fernsehwerbung
Autor:in:
Verena Laqua (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 36.99
Just-in-Time Information Feeding. Chancen und Herausforderungen für den Onlinehandel
Autor:in:
Julien Schild (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 36.99
Best Ager erobern das Marketing
Wie Unternehmer Senioren als Kunden ansprechen und für sich gewinnen
Autor:in:
Yvonne Senf (Author)
,
Alina Puczylowski (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2016
Price:
US$ 45.99
Brand Planning. Strategische Markenkommunikation in dynamischen Medienwelten am Beispiel der Marke Red Bull
Autor:in:
Matthias Groening (Author)
,
Mario Grube (Author)
,
Robert Löwig (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Study , 2013 , Grade: 1,0
Price:
US$ 20.99
Social Media Marketing für Unternehmen. Eine Erfolgsstrategie?
Autor:in:
Eveline Scheerer (Author)
,
Thomas Löhr (Author)
,
Christian Kremer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2014
Price:
US$ 42.99
Wie Facebook uns prägt. Identitätsbildung und Meinungsführerschaft bei jugendlichen Nutzern
Autor:in:
Nadine Elsner (Author)
,
Stephan Müller (Author)
,
Sandra Baier (Author)
,
Marcus Eckstein (Author)
,
Carolin Krüger (Author)
,
Karoline Schierz (Author)
,
Sarah Schropp (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2013
Price:
US$ 30.99
Social Media richtig nutzen
Herausforderungen und Konzepte
Autor:in:
Michael Gauch (Author)
,
Alexej Antropov (Author)
,
René Biniossek (Author)
,
Dimitri Bittner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2013
Price:
US$ 33.99
Trendforschung als ein Marketinginstrument
Autor:in:
David Oker (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Essay , 2009
Price:
US$ 20.99
Social Business - Die Weltwirtschaft im Wandel
Praxisbeispiel Baobab Social Business gGmbH
Autor:in:
Henry Kressmann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Essay , 2011 , Grade: 1,3
Price:
US$ 18.99
Botschaftsgestaltung bei Out-of-Home-Medien - ein instrumenteller Vergleich
Autor:in:
Tim Oppermann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Essay , 2007 , Grade: 2,0
Price:
US$ 17.99
Corporate Shitstorm Management. Wie Unternehmen richtig reagieren und kommunizieren
Autor:in:
Jessica Gügel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Reviews und Ratings. Wie beeinflussen Online-Rezensionen das Kaufverhalten der Kunden?
Autor:in:
Manuel Dreyer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 36.99
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