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Messung und Steigerung der Kundenloyalität
Wie loyal ist unser Kundenstamm und wie wirken unsere Massnahmen zur Verbesserung der Kundenzufriedenheit?
Autor:in:
Stefan Schneider (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (postgraduate) , 2014 , Grade: ohne Note
Price:
US$ 17.99
Wie sieht sich der Konsument 2014?
Ergebnisse der europaweiten Konsumentenbefragung als Online-Panel mit 2.504 Teilnehmern
Autor:in:
Dipl.-Kfm., M.B.A. Jürgen Donhauser (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (postgraduate) , 2013
Price:
US$ 18.99
Seniorenmarketing. Die vernachlässigte Zielgruppe der über 50 Jährigen
Hilfestellung durch die Segmentierung und daraus abgeleitete Anforderungen an die kommunikative Ansprache im Wachstumsmarkt der Senioren
Autor:in:
Dr. Yvonne M. Peters (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Essay , 2016
Price:
US$ 17.99
Das Erfolgspotenzial von Micro-Influencer-Marketing zur Steigerung der Brand Awareness
Autor:in:
Jasmin Kellermann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 40.99
Die Werbung der Zukunft. Wie Neuromarketing die Konsumentenansprache verändert
Autor:in:
Andreas Bendik (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 30.99
Erfolgsfaktoren des Social Sellings im deutschen B2B-Sektor. Mit welcher Social Media-Strategie lässt sich der Unternehmenserfolg steigern?
Autor:in:
Tessy Dany (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 31.99
Erfolgreiches Ethno-Marketing für Deutsch-Türken. Analyse der Zielgruppe und Handlungsempfehlungen
Autor:in:
Tugce Akin (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 36.99
Kundenzufriedenheit und Kundenbindung in mittelgroßen Innenstädten am Beispiel der Alten Hansestadt Lemgo
Autor:in:
Diplom Sozialwissenschaftler Jürgen Schleiting (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (postgraduate) , 2014
Price:
US$ 18.99
Panelforschung - Panel-Arten hinsichtlich ihrer Zielsetzung, Art der Durchführung und gewinnbarer Daten
Autor:in:
Nicole Hein (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Essay , 2011
Price:
US$ 17.99
Wie Pop-Up-Stores das Kaufverhalten verändern. Der Einfluss von Emotionen auf die Konsumentenwahrnehmung und Weiterempfehlung im Einzelhandel
Autor:in:
Martina Töpfer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 36.99
Kundenbindung im Zeitalter der Digitalisierung
Virtuelle Communities als Kommunikationsmittel des Kundenbindungsmanagements
Autor:in:
Cornelia Boos (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 30.99
Der Faktor "Vertrauen" beim Immobilienkauf
Einige "Schlaglichter" aus Wissenschaft und Praxis
Autor:in:
Klaus J. vor der Horst (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Essay , 2011
Price:
US$ 16.99
Erfolgreiches Markenmanagement für den Bankensektor. Die Grundregeln der Markenetablierung im Banking 4.0
Autor:in:
Alina Orlamünder (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 27.99
Untersuchung der Marketinginstrumente von Steuerberatern und deren Auswirkung auf das Kanzleirating
Autor:in:
Dr. Thomas Laufer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (postgraduate) , 2010
Price:
US$ 41.99
Kaufen Kunden seit der Pandemie anders ein? Auswirkungen der Corona-Krise auf die Markt- und Kommunikationspolitik von Unternehmen
Autor:in:
Phillip Jeksties (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2021
Price:
US$ 36.99
Chatbots und ihre Potentiale während der Customer Journey
Autor:in:
Franziska Lanig (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2021
Price:
US$ 29.99
Verkaufssteigerung durch klassische und digitale Mundpropaganda in der Sparte traditionelle Handwerke und Gewerbe
Autor:in:
Mario Hover (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 23.99
Warum verkauft sich faire Mode schlechter? Der Einfluss ethischer Produktinformationen auf das Kaufverhalten
Autor:in:
Felix Kompenhans (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 30.99
Neuromarketing in der digitalen Kommunikation. Potenziale und Herausforderungen für Unternehmen
Autor:in:
Maximilian von Rennenberg (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 30.99
Entscheidende Emotionen für den Kauferfolg. Über die Zusammenführung visueller und sprachlicher Stilmittel in der Fernsehwerbung
Autor:in:
Verena Laqua (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 36.99
Wie wichtig ist Authentizität in hybriden Unternehmen? Die Rolle der CEOs bei der Marken-Co-Kreation
Autor:in:
David A. Gasser (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2021
Price:
US$ 36.99
Der Lebensmittelhandel im Zeitalter der Digitalisierung. Wie werden Kaufentscheidungen bei Low-Interest-Products beeinflusst?
Autor:in:
Niklas Rosopulo (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 36.99
Boom der Kreuzfahrtbranche. Marketing und Vertrieb im Tourismus
Autor:in:
Lars Zimmermann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (postgraduate) , 2017
Price:
US$ 17.99
Kundennutzen- und Gewinnmaximierung in der Versicherungsagentur durch Kundenkontaktmanagement und Standardisierung der Zielgruppenbearbeitung
Autor:in:
Dipl.-Kaufmann Manfred Protz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Study , 1998
Price:
US$ 17.99
Digitalisierung in der Medienbranche und Ausweitung des Vertriebskonzepts für digitale Geschäftsmodelle
Autor:in:
Benjamin Grebing (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (postgraduate) , 2022 , Grade: 1,0
Price:
US$ 18.99
Kaufverhalten auf B2C-Online-Marktplätzen. Einflussfaktoren bei der Händlerauswahl
Autor:in:
Atilla Wohllebe (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (postgraduate) , 2016 , Grade: 2,3
Price:
US$ 36.99
Brand Planning. Strategische Markenkommunikation in dynamischen Medienwelten am Beispiel der Marke Red Bull
Autor:in:
Matthias Groening (Author)
,
Mario Grube (Author)
,
Robert Löwig (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Study , 2013 , Grade: 1,0
Price:
US$ 20.99
Unterschiede im Marketing zwischen Premium- und Volumenherstellern der Automobilindustrie
Autor:in:
Maximilian Munz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Essay , 2013
Price:
US$ 18.99
Professionelles Direktmarketing in der täglichen Praxis
Autor:in:
Wolfgang Zollner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2011
Price:
US$ 33.99
Analyse der Heizölnachfrage in Deutschland
Autor:in:
Alina Opanasenko (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (postgraduate) , 2010 , Grade: 1,3
Price:
US$ 19.99
Kontingenzanalyse von Konsumentenentscheidungen auf Grundlage der Prospect-Theorie
Autor:in:
Claudia Schiefler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (postgraduate) , 2019 , Grade: 1,0
Price:
US$ 18.99
Qualitative und quantitative Methoden der Markenpositionierung und Markenbewertung in der Modebranche
Autor:in:
Dipl.-Betriebswirt Markus Reheis (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Essay , 2010 , Grade: 1,5
Price:
US$ 31.99
Definitionen des Handelsmarketings
Beispiele aus der Süßwarenvertriebspraxis
Autor:in:
Dietrich Kurz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Essay , 2008
Price:
US$ 0.99
Marktstudie LEED
Erstmalige Analyse zertifizierter Projekte im deutschsprachigen Raum anhand einer Kennwerterhebung und Investorenumfrage mit Bewertung der Objekte
Autor:in:
Christofer Kronschnabl (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Study , 2012 , Grade: 1,3
Price:
US$ 44.99
Reviews und Ratings. Wie beeinflussen Online-Rezensionen das Kaufverhalten der Kunden?
Autor:in:
Manuel Dreyer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 36.99
Vertriebs- und Servicekooperationen im Theorievergleich
Der Netzwerkansatz
Autor:in:
Patrick Rundio (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (postgraduate) , 2009 , Grade: 1,3
Price:
US$ 20.99
Zukunftsmarkt Kur-Kreuzfahrten
Von der Club- und Beauty- zur Gesundheits-Kreuzfahrt
Autor:in:
Dipl.-mult., MOM Udo Rosowski (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2011
Price:
US$ 14.99
Marke und Preis
Spannungsfeld in der Wertschöpfungskette der Konsumgüter
Autor:in:
Harald Münzberg (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2011
Price:
US$ 24.99
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