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Eine quantitative Forschung zur Bestimmung von Erfolgsfaktoren des Influencer Marketings mit anschließender Indexerstellung zur Identifikation unternehmensrelevanter Meinungsführer
Influencer Marketing. Mehr als nur ein Modebegriff!
Autor:in:
Jessica Buch (Author)
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Business economics - Offline Marketing and Online Marketing
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Master's Thesis , 2018 , Grade: 1,3
Price:
US$ 36.99