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Der "Customer Lifetime Value"-Ansatz zur Bewertung von Mitgliedern einer Social Shopping Community
Ziele, Erscheinungsformen, Problembereiche und korrespondierende Lösungsansätze aus Betreibersicht
Author:
Heiko Blessing (Author)
Subject:
Business economics - Customer Relationship Management, CRM
Category:
Diploma Thesis, 2009
Price:
US$ 20.99