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Results for »
Theory
« (26 results)
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The role of viral advertising in brand equity building
Autor:in:
Fotini Mastroianni (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2014
Price:
US$ 20.99
Assessing the Potential of Sponsorship for Marketing Communications of Scottish Charities
Autor:in:
Lea Horn (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2017 , Grade: 1,3
Price:
US$ 31.99
Influence of health consciousness and food safety concerns on consumer attitudes towards organic food
Evidence from German and United Kingdom Generation Y
Autor:in:
Pia Weiler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2015
Price:
US$ 36.99
Perceived Social Media Marketing Activities and Its Impact on Customer Retention and Consumer Attitude
A Study of UK Large Clothing Retailers
Autor:in:
Josephine Lawal (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2016 , Grade: pass
Price:
US$ 42.99
The Effect Of Frequent Positive Emotions On The Formation Of Brand Attachment
A Quantitative Study
Autor:in:
Kevin J. Zuchanek (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2018 , Grade: 1,7
Price:
US$ 20.99
Involving the Question of Utility for the Design of Structured Equity Products in the Wealth Management Market
Autor:in:
Stefan Modrow (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2017 , Grade: 1,0
Price:
US$ 41.99
German international companies in the Portuguese market. The impact of cultural differences on the brand personality
Autor:in:
Juliane Couto (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2014 , Grade: 2,2
Price:
US$ 31.99
Phenomenon of brand hate. Behavioral consequences and managerial implications
Autor:in:
B.Sc. Teresa Pavelka (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2016 , Grade: 1,7
Price:
US$ 20.99
Investigating and identifying reasons for brand loyalty of the Apple-iPhone brand in Germany
Autor:in:
Bachelor of Arts Mona Carolina Frank (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 36.99
Does the Development of Cognitive Dissonance Inhibit the Success of Influencer Marketing?
An Empirical Study on Implicit Associations Towards Influencers as New Advertising Ambassadors
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2020 , Grade: 1,3
Price:
US$ 36.99
Honest and Unbiased. The Helpfulness of Vine and Incentivized Reviews on Amazon
Autor:in:
Tom Keller (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2016 , Grade: 1,7
Price:
US$ 36.99
International Marketing in a Globalized World. An Analysis of Italian Consumer Preferences
Autor:in:
Francesca Bradaschia (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2021 , Grade: 1,0
Price:
US$ 30.99
The effect of green marketing strategies. The market response to environmental announcements
Autor:in:
Lien Dekeyser (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2020 , Grade: 16/20
Price:
US$ 0.99
Analysis of the psychological effects of communication policy in consideration of a consumer brand
Autor:in:
Charicea Kaspers (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2018 , Grade: 2,3
Price:
US$ 41.99
Effects of Reference Groups and Country of Origin on the Relationship of Service Quality Expectations and Choice of Brands
A Study with Reference to Banking in India
Autor:in:
Sankalpa Sen (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2017 , Grade: 4.0
Price:
US$ 36.99
Exploring family business. Culture and values as a competitive advantage
Autor:in:
Iaroslava Blyshchuk (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2016 , Grade: 1,1
Price:
US$ 36.99
The Horsepower of Car Reviews
Autor:in:
Phoenix Hy (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2015 , Grade: 1st
Price:
US$ 36.99
Strategic brand management of Swiss MedTech companies in China
A qualitative multiple-case study
Autor:in:
Selina Zeder (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2015
Price:
US$ 0.99
Impact of location-based services on consumers’ buying behaviour, illustrated by the German market
Autor:in:
Daniel Meyer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 , Grade: 2.0
Price:
US$ 9.99
Crowdsourcing. Essential Factors for successful Crowdsourcing in Product Innovation in Web 2.0
Autor:in:
Sultan Özge Yaldiz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 31.99
Analysis of Global Foreign Direct Investment
A Quantitative and Qualitative study of FDI Inflows in India
Autor:in:
MBA Murali Guruswamy (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2014 , Grade: Merit
Price:
US$ 36.99
An Investigation of Young Indian Consumer's Perceptions on Foreign Branded Apparels
A Study on Consumer Behaviour
Autor:in:
MBA Murali Guruswamy (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2014 , Grade: Merti
Price:
US$ 36.99
Using Ambidexterity to Achieve Service Excellence
A Practical Example of Vodafone in the German Telecommunication Market
Autor:in:
Alexander Ditzel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 20.99
Impact of Hybrid Selling on Key Accounts Loyalty. Can Video Conferences be an Equivalent to On-Site Visits?
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2022 , Grade: 1,3
Price:
US$ 31.99
Drivers of Participation in Collaborative Consumption Ventures
Autor:in:
Anna Catharin Heil (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2014 , Grade: 8,5 (NL); 1,3 (GER)
Price:
US$ 31.99
Certification Seals. The more, the better, or too much of a good thing?
The effect of the number of certification seals on consumers’ purchase intention and willingness to pay
Autor:in:
Stefanie Eimesser (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 , Grade: 8.5 (out of 10.0)
Price:
US$ 15.99
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