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Einfluss der Werbung im TV und sozialen Medien auf die Markenbindung
Eine empirische Analyse der Glaubwürdigkeit und Vertrauenswürdigkeit
-
New
Autor:in:
Jana Behrens (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2024 , Grade: 2,0
Price:
US$ 40.99
Die Wirksamkeit genutzter Kommunikationskanäle. Kundenkommunikation während der globalen Covid-19-Pandemie
Autor:in:
Anna-Lena Brennfleck (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2022 , Grade: 1,7
Price:
US$ 29.99
Die Bedeutung von Social-Media-Plattformen der Luxus-Fashion-Marken für die Generation Z
Autor:in: Anonymous
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2021 , Grade: 1,3
Price:
US$ 38.99
Untersuchung von rassismuskritischen Change Management Prozessen. Am Beispiel ausgewählter Einrichtungen im Kultursektor
Autor:in:
Marie Tauermann (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2021 , Grade: 1,0
Price:
US$ 40.99
Cultural Credibility und die Steigerung der Brand Equity unter Einbezug jugend- und subkultureller Referenzen
Wie können Unternehmen erfolgreich und authentisch Referenzen aus der HipHop-Kultur in Werbevideos einbeziehen?
Autor:in:
Sebastian Block (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2022 , Grade: 1,3
Price:
US$ 40.99
Auswirkungen von Mikrotransaktionen auf das Spielerlebnis von narrativen Videospielen mit offener Spielwelt. Dargestellt an der Spielreihe "Assassin’s Creed"
Autor:in: Anonymous
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2021 , Grade: 2.3
Price:
US$ 28.99
Stationärer Modeeinzelhandel in Deutschland. Chancen und Herausforderungen im Rahmen der digitalen Transformation
Autor:in:
Anne Neif (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2021 , Grade: 2,0
Price:
US$ 30.99
Videokonferenzen inszenieren. Konzeptionelle Bildgestaltung und Umsetzung digitaler Kommunikation im professionellen Umfeld
Autor:in:
Galina Senk (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2020 , Grade: 1,7
Price:
US$ 38.99
Virtual Reality als innovatives Medium für disruptive Veränderung. Eine ökonomische Analyse am Beispiel der Musik- und Festivalbranche in Deutschland
Autor:in:
Fabio Masilla (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2019 , Grade: 1,8
Price:
US$ 31.99
Reputationsmanagement in der Organisation der öffentlich-rechtlichen Medien in Lettland
Teilaspekte in der Personalfindung und -führung
Autor:in:
Roberts Putnis (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2017 , Grade: 10
Price:
US$ 36.99
E-Commerce und Markenaufbau auf Online-Marktplätzen. Plattformanalyse und Strategien für produzierende Unternehmen
Autor:in:
David Wötzel (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2017 , Grade: 1,5
Price:
US$ 36.99
Unterhaltung trifft Wissenschaft. Untersuchung über kontrafaktische Geschichtsschreibung zur Aufarbeitung des Nationalsozialismus in der Populärliteratur
"Vaterland" von Robert Harris und "Geschichte machen" von Stephen Fry
Autor:in:
Jan Lauer (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2019 , Grade: 1,3
Price:
US$ 36.99
Der Einfluss von personalisierten Inhalten auf das Kaufverhalten
Diskrepanz zwischen Selbst- und Fremdwahrnehmung im Internet
Autor:in:
Alicia Utz (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 36.99
Neo Magazin Royale. Zu den Erfolgspotentialen crossmedialer Brand Management Strategien von TV-Formaten
Autor:in: Anonymous
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2017 , Grade: 2,1
Price:
US$ 31.99
Influencer Marketing in sozialen Netzwerken als strategisches Marketinginstrument
Über das Kaufverhalten und seine Beeinflussung
Autor:in:
Andra Kaiser (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2019 , Grade: 1,3
Price:
US$ 36.99
Soziale Distinktion und der Besuch von klassischen Konzerten
Eine qualitative Untersuchung
Autor:in:
Mona Wölfel (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2015 , Grade: 1,7
Price:
US$ 31.99
Avatar-basierte Gamification. Erfolgsfaktoren, Modellentwicklung und Anwendung an der Second Screen-App Spect8
Autor:in:
Sebastian Braun (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2019 , Grade: 1,3
Price:
US$ 36.99
Sponsoring in skandalträchtigen Sportarten. Eine Risikobewertung
Autor:in:
Julian Simon (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2016
Price:
US$ 30.99
Politainment. Deutschland vs. USA
Eine inhaltsanalytische Untersuchung der Politsatiresendungen in Deutschland und USA anhand der heute-show und Last Week Tonight
Autor:in:
Lina Holl (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2015 , Grade: 1,7
Price:
US$ 34.99
Influencer Marketing. Welchen Stellenwert wird das Kommunikationsinstrument auf das Kaufverhalten der Generation Y haben?
Eine wissenschaftliche Analyse des Einflussfaktors "Influencer Marketing" auf die Generation Y in der Modebranche
Autor:in:
Samira Mosavi (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2018 , Grade: 2,0
Price:
US$ 36.99
Chancen und Risiken für TV-Programmanbieter und Produktionsfirmen durch die Trends zu HDTV und Videojournalismus
Autor:in:
Daniel Richartz (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2006 , Grade: 1,1
Price:
US$ 44.99
Die Nutzung der Methode der Jazzimprovisation im Change Management von Technologie-Unternehmen
Autor:in:
Jochen Gümbel (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2014 , Grade: 1,0
Price:
US$ 45.99
Blogger als Markenbotschafter. Zwischen Authentizität und bezahlter Produktplatzierung im Internet
Autor:in:
Saskia Schneider (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2016 , Grade: 1,3
Price:
US$ 31.99
Onlinekommunikation im Fundraising. Eine Analyse der Potenziale und des Einsatzes von Blogs bei Kinderhilfswerken
Autor:in:
Caroline Lauhoff (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2016 , Grade: 1,0
Price:
US$ 35.99
Die Filmproduktion in den Maghrebländern im Zeitraum 1966 bis 1976
Dreiländervergleich. Kausalzusammenhänge von staatlicher Wirtschaftspolitik, Marktstruktur und Marktergebnis des ‚modifizierten Structure-Conduct-Performance-Paradigmas‘
Autor:in:
Cornelia Steinigen (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Thesis (M.A.) , 2011 , Grade: 2,0
Price:
US$ 41.99
Einsatzpotentiale virtueller Welten für das Marketing
Integration virtueller Welten unter Berücksichtigung ihrer medienspezifischen Eigenschaften in den Marketing-Mix
Autor:in:
Michael Neumann (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 36.99
Nicht-mediale Nebenprodukte von Publikumszeitschriften
Marktstatus und Marktentwicklung
Autor:in:
Anna Katharina Rapp (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2007 , Grade: 2,0
Price:
US$ 44.99
Erfolgsfaktoren von multimedialen Großveranstaltungen. Praxisbeispiel Eurovision Song Contest
Autor:in:
Anke Giffhorn (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2015 , Grade: 1,3
Price:
US$ 36.99
Erfolgsfaktoren von Online-Dating-Plattformen
Evolutionäre Aspekte, funktionale Konzeption und ökonomische Progression
Autor:in:
Manfred Jürgens (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2009 , Grade: 1,4
Price:
US$ 36.99
Kollektive Intelligenz im Innovationsmanagement
Erstellung eines integrativen Erfolgsfaktorenmodells
Autor:in:
Anja Daniela Höbel (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2016 , Grade: 1,3
Price:
US$ 36.99
Ökologisches und erfolgreiches Wirtschaften. Wie Ökomarketing die Konsumentenentscheidung beeinflusst
Autor:in:
Irina Palatai (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2014 , Grade: 1,3
Price:
US$ 36.99
Die Potenziale von Mobile Business in Zeitungs- und Zeitschriftenverlagen
Autor:in:
Kai Israel (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 42.99
Mit E-Commerce vom stationären Outlet Handel zur integrierten Multi-Channel-Strategie
Der Multi-Channel-Handel als Verkaufsform der Zukunft
Autor:in:
Lisa Bauer (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2012 , Grade: 1
Price:
US$ 36.99
Information als Wirtschaftsgut. Digitale Wertschöpfung von E-Marketplaces und die Herausforderung der "Free"-Ökonomie in Nischenmärkten
Autor:in:
Niko Schotte (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2012 , Grade: 2,3
Price:
US$ 27.99
Erfolgsfaktoren von Bewerbermanagement-Systemen
Eine Analyse anhand ausgewählter Prinzipien des Anforderungsmanagements
Autor:in:
Victoria Götz (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2013 , Grade: 1,1
Price:
US$ 42.99
Die Machtverhältnisse in der Tonträgerindustrie und deren mögliche Verschiebung durch die Digitalisierung
Eine sozioökonomische Betrachtung
Autor:in:
Julia Schnabel (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2015 , Grade: 2,0
Price:
US$ 36.99
Das musikalische Gehirn des Kunden. Die Bedeutung von Musik in TV-Werbespots aus der Perspektive des Neuromarketing
Autor:in:
Katharina Kirschberger (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 31.99
Auswirkungen der Digitalisierung des Musikmarktes auf die Chancen unbekannter Künstler
Autor:in:
Dirk Kuritz (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2009 , Grade: 1.0
Price:
US$ 31.99
Ermittlung von Erfolgskriterien für digital newsstands
Analyse und Bewertung ausgewählter Geschäftsmodelle anhand des deutschen Marktes
Autor:in:
Joanna Bukowiecki (Author)
,
Anke Evers (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2014 , Grade: 1,3
Price:
US$ 41.99
Variety Seeking im Konsumentenverhalten
Prüfung ausgewählter Marketingmaßnahmen zur Befriedigung des Abwechslungsbedürfnisses
Autor:in:
Annika Dölle (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2013 , Grade: 1,0
Price:
US$ 36.99
Einsatzmöglichkeiten des Web 2.0 für die politische Kommunikation und Wirtschaft in Deutschland
Autor:in:
Marcel Mebus (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2014 , Grade: 1,7
Price:
US$ 31.99
Der Einfluss der Stimme auf das Kaufverhalten der Konsumenten in Abhängigkeit der Mediennutzung
Autor:in:
Petra Fischer (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Thesis (M.A.) , 2011 , Grade: 2,0
Price:
US$ 36.99
Die Bedeutung von Markenpolitik im Bereich auditive Medien
Mit Fokus auf Radio- und Musik-Streaming-Anbietern
Autor:in:
Laura Fietz (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 36.99
Mitarbeiter-Incentives. Eventmarketing als Motivationsförderungsinstrument in Unternehmen
Autor:in:
Soheyl Khonsari (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2014 , Grade: 2,0
Price:
US$ 36.99
Die Chancen und Risiken des Sportsponsorings im Bereich Profifußball für den Gesponserten
Am Beispiel des FC Schalke-Gelsenkirchen 04 e.V.
Autor:in:
Joannis Paul Schweres (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2014 , Grade: 1,7
Price:
US$ 31.99
Öffentlichkeitsarbeit für die Unternehmenskultur im Social Media
Autor:in:
Ozan Odabas (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2014 , Grade: 1.8
Price:
US$ 36.99
Medienmarken als Erfolgsfaktor für die Etablierung neuer Geschäftsfelder am Beispiel überregionaler Tageszeitungen
Autor:in:
Sören Wobbrock (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 36.99
Crowdfunding. Alternatives Finanzierungsmodell im Filmbereich?
Autor:in:
Vera Ohlendorf (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2013 , Grade: 1,0
Price:
US$ 36.99
Digitalisierung und Konvergenz. Umbruch in der Organisation der Technologie-, Medien-, und Telekommunikationsbranche
Autor:in:
Bertrand Born (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 44.99
Medienkonvergenz im digitalen Zeitalter
Welche Risiken und Potenziale bieten sich dem TV-Markt?
Autor:in:
Tobias Regesch (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2012 , Grade: 1,3
Price:
US$ 36.99
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