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Emotionen in der Werbung nach aktuellen werbe-psychologischen Erkenntnissen
Eine kritische Evaluation des Analysemodells von Erika Woll zu Erlebnissen und Stimmungen in der Anzeigenwerbung
Autor:in: Anonymous
Subject:
Sociology - Consumption and Advertising
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 36.99
Audiovisuelle NGO-Kommunikation. Erfolgsfaktoren für die Umsetzung und emotionale Wirksamkeit
Autor:in:
Franziska Heinemann (Author)
Subject:
Sociology - Consumption and Advertising
Category:
Master's Thesis , 2022 , Grade: 1,0
Price:
US$ 32.99
Everything for sale? Zum Verhältnis von branding und Identitätskonstruktion
Autor:in:
Philipp Jahn (Author)
Subject:
Sociology - Consumption and Advertising
Category:
Diploma Thesis , 2007 , Grade: 0
Price:
US$ 31.99