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Results for »
erinnerungs-
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Erinnerungs- und Einstellungswirkungen von Product Placements. Systematisierung des Forschungsstandes
Autor:in:
Julia Schmid (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 17.99
Untersuchung der Wahrnehmung und Erinnerung von In-Game Advertising in Abhängigkeit von der Positionierung und Spielspannung
Eine Untersuchung des impliziten Spielerverhaltens mittels Eye Tracking und Messung des Hautleitwerts
Autor:in:
Matthias Meyfarth (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: 1,7
Price:
US$ 36.99
Humor ist, wenn das Umfeld stimmt. Ein Experiment zum Einfluss des TV-Programmumfeldes auf die Wirkung von humoristischer Werbung
Autor:in:
Peter Jacobshagen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2004 , Grade: 1,0
Price:
US$ 36.99
Neuromarketing. Ein verhaltenswissenschaftliches Instrument zur Produkt- und Kommunikationsgestaltung
Autor:in:
Dwight Schwenk (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 2.3
Price:
US$ 20.99
Product Placement im Fernsehen
Wesen und Wirkung einer wiedergeborenen Werbeform
Autor:in:
Dimitar Gerganov (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2010 , Grade: 1,3
Price:
US$ 0.99
Kongruenzeffekte bei der Nutzung von Health Claims. Auswirkungen auf die Glaubwürdigkeit von Produkten
Autor:in:
Alisa Said (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 1,7
Price:
US$ 36.99
Lächelst du noch oder lachst du schon?
Die Wirkung unterschiedlicher Humortypen in der deutschsprachigen Fernsehwerbung
Autor:in:
Danielle Sprengnagel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2016 , Grade: 1,0
Price:
US$ 42.99
Erfolgsfaktoren von Retro-Marken und Markenwiederbelebung
Eine Literaturanalyse
Autor:in:
Heidrun Kubart (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 95/100
Price:
US$ 17.99
Von Kultur zu Kult: Merchandising als Beitrag zur emotionalen Kundenbindung in österreichischen Kulturinstitutionen
Autor:in:
Mag. (FH) Monika Hofer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2006 , Grade: 1
Price:
US$ 41.99