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Consumer Responses to "Rebranding". The Concept of Brand Equity Transfers and Four Different Consumer Response Scenarios
Author:
Teresa Pavelka (Author)
Subject:
Business economics - Company formation, Business Plans
Category:
Bachelor Thesis, 2014
Price:
US$ 20.99
Der Einfluss des Verpackungsdesigns in der Kosmetikindustrie auf die Kundenwahrnehmung und Kaufentscheidung
Author:
Rebecca Grill (Author)
Subject:
Business economics - Company formation, Business Plans
Category:
Diploma Thesis, 2016
Price:
US$ 20.99