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Emotionen in der Werbung nach aktuellen werbe-psychologischen Erkenntnissen
Eine kritische Evaluation des Analysemodells von Erika Woll zu Erlebnissen und Stimmungen in der Anzeigenwerbung
Autor:in: Anonymous
Subject:
Sociology - Consumption and Advertising
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Bachelor Thesis , 2014 , Grade: 1,3
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US$ 36.99