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Glaubwürdigkeit der CSR-Kommunikation. Die Implementierung normativer Anforderungen der Wissenschaft in der unternehmerischen Praxis
Die Beispiele BMW Group und Daimler AG
Autor:in:
Jan Pranger (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2016 , Grade: 1,7
Price:
US$ 20.99
Markenbotschafter im Issues Management
Vernetzung der wissenschaftlichen Konzepte Issues Management und Internal Branding
Autor:in:
Christian Schulz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 , Grade: 2,3
Price:
US$ 36.99
Sustainability as a new dimension of brand management - An investigation with regard to affective and cognitive dimensions of profiling
Autor:in:
Tobias Rappers (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 , Grade: 1.3
Price:
US$ 36.99
Marketing und Vertrieb in technologieorientierten Unternehmen mittlerer Größe
Theoretische und qualitative Erkenntnisse für Unternehmen mit 50-150 Mitarbeitern
Autor:in:
Dipl.-Kaufmann Holger Löbel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2006 , Grade: 1,0
Price:
US$ 43.99
Strategic planning and marketing in museums with special regard to the situation in the United States and Austria
Strategische Planung und strategisches Marketing in Museen unter besonderer Berücksichtigung der Situation in den Vereinigten Staaten und Österreich
Autor:in:
Mag. Sandra Kreuzer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 , Grade: 2
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US$ 36.99
Preisfindung für Produktinnovationen
Am Beispiel österreichischer Anbieter industrieller Anwendungen im Hochpreissegment
Autor:in:
Ing. Manuel Feier B.A. (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2010 , Grade: 2,00
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US$ 20.99
Die Marketing-Mix-Instrumente und die Möglichkeiten zur Vermarktung von E-Books im Vergleich zum Print-Pendant
Autor:in:
Jan Willem Reinert (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2010 , Grade: 1,9
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US$ 36.99
Erhebung von Einflussfaktoren der Kunden-Lieferanten-Beziehung auf den Erfolg von Auftragsprojekten in der Softwareentwicklung
Autor:in:
Nikolaus Schmidt (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2007 , Grade: 2,3
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US$ 36.99
Die Nutzung von Investor-Relations-Instrumenten in der Kommunikation mit Privataktionären.
Mit einer empirischen Studie der 30-DAX- und der 21-ATX-Aktiengesellschaften
Autor:in:
Gerhard Neustädter (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2000 , Grade: Sehr Gut
Price:
US$ 36.99
Erfolgsfaktoren der Kundengewinnung und Kundenbindung der Fitnessstudiobranche in der Zielgruppe Generation Y
Autor:in:
Dominic Heller (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2020 , Grade: 1,7
Price:
US$ 31.99
Die Generation Z verstehen und erreichen. Welchen Einfluss hat das Influencer-Marketing auf das Kaufverhalten junger Follower?
Autor:in:
Lisa Müller (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2021 , Grade: 1,5
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US$ 31.99
Fashion- und Lifestyle Brands im Wandel. Chancen und Herausforderungen der Digitalisierung
Ein Vergleich von DNVBs und traditionellen Unternehmensmarken
Autor:in:
Giulia Cavallino (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2021
Price:
US$ 20.99
Kundenmanagement im Sponsoren-After-Sales-Market
Die optimale Kundenbetreuung in der Sportvermarktungsbranche unter Berücksichtigung der Auswirkungen von verschiedenen psychologischen Faktoren der Kundenbindung
Autor:in:
Philipp Steinkamp (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2018 , Grade: 2,0
Price:
US$ 36.99
Abnehmen im Urlaub? Zur Entwicklung von Marketingstrategien im Bereich der Diätindustrie
Eine kritische Untersuchung zur Wirksamkeit von Diäten
Autor:in:
Denny Melzer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2015 , Grade: 1,5
Price:
US$ 20.99
Die Bedeutung der preisabhängigen Qualitätsvermutung bei Vertrauensgütern
Eine empirische Analyse unter Berücksichtigung moderierender Variablen
Autor:in:
Radostina Zlatanova (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2015 , Grade: 1,7
Price:
US$ 31.99
Möglichkeiten und Grenzen der Markenstrategie als Erfolgsfaktor in der Hotellerie
Eine kritische Analyse der Accor SA Hotelgruppe
Autor:in:
Carlo Achenbach (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2012 , Grade: 1,7
Price:
US$ 36.99
Einblick in den Country-of-Origin-Effekt
Eine kritische Analyse des Forschungsstandes mit Praxisbezug
Autor:in:
Philipp Kröner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2015 , Grade: 1,0
Price:
US$ 31.99
Facebook-Fanpages als Brand Communities? Eine theoretische Analyse
Autor:in:
Carolin Kaesler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 20.99
Analyse des Jahresumsatzes von Exergaming im Jahr 2011. Produktlebenszykluskosten von Spielekonsolen der siebten Generation in der Bundesrepublik Deutschland
Eine empirische Untersuchung
Autor:in:
Frank Vornholt (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2012
Price:
US$ 36.99
Trägt Mitarbeiterzufriedenheit zum Unternehmenserfolg bei?
Eine Feldstudie unter Unternehmen Baden Württembergs
Autor:in:
Diplom Sozialarbeiter/ -pädagoge, MBA Marc Ehlerding (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2008 , Grade: 2,2
Price:
US$ 33.99
Neuromarketing: Was passiert im Kopf des Konsumenten?
Ein Einblick in die Neuroökonomie und deren Nutzen für die Marktforschung.
Autor:in:
Felix Ilse (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2012 , Grade: 1,7
Price:
US$ 22.99
SWOT- Analyse für eine Strategieentwicklung und mögliche Geschäftsmodelle - dargestellt am Beispiel des Bienenprodukts Gelee Royal
Autor:in:
Diplom-Betriebswirt (FH) Angelo Pira (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2007 , Grade: 1.3
Price:
US$ 36.99
Messung von Designdimensionen - Ein Überblick zum Stand der Forschung
Autor:in:
Florian Sägebrecht (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2012 , Grade: 1,7
Price:
US$ 17.99
Die Bedeutung des Relationship Marketings für mittelständische Unternehmen am Beispiel des Stahlhandels
Autor:in:
Daniel de Vos (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2011 , Grade: 1,3
Price:
US$ 31.99
Die Bedeutung des Social Web für den Tourismus. Social Web-Anwendungen in der Tourismusbranche
Lösungsansätze für den Einstieg und Praxis
Autor:in:
Anna Grasmik (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2011 , Grade: 2,0
Price:
US$ 36.99
Kundenrückgewinnung. Sieben Prinzipien zum Erfolg
Autor:in:
Carlo Morhard (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2010 , Grade: 2,0
Price:
US$ 36.99
Akzeptanzstudie – Affiliate Marketingformen im Bereich B2C
Autor:in:
Johannes Beck (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
Neuromarketing. Grundlagen, Anwendungsmöglichkeiten und Perspektiven
Autor:in:
Annika Weining (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Untersuchung wesentlicher Einflussfaktoren des Entstehens von Beratungsdiebstahl im Bereich Consumer Electronics
Autor:in:
Mag. (FH) Alexander Müller (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2009 , Grade: 1
Price:
US$ 42.99
Markenpersönlichkeit und Markenwert - Gibt es einen Zusammenhang?
Autor:in:
Max Bade (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2008 , Grade: 2,3
Price:
US$ 32.99
Erfolgsfaktoren unternehmerischer Krisen-PR
Die Beeinflussung von Krisendiskursen am Beispiel von Pressemitteilungen
Autor:in:
Florian Scharr (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2006 , Grade: 1,5
Price:
US$ 43.99
Affinity Group Marketing im Licht von Web 2.0
Potentiale von Social Software für den Einsatz im AFG-Marketing. Eine Bestandsaufnahme
Autor:in:
Mag. (FH) Markus Stockmaier (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Thesis (M.A.) , 2007 , Grade: 2
Price:
US$ 36.99
Planung - aber warum? Eine Analyse von Erfolgsauswirkungen der operativen Planung
Autor:in:
Christian Niederauer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 , Grade: 1,3
Price:
US$ 36.99
Die Gestaltung innovativer Dienstleistungen
Methoden und Best Marketing Practice
Autor:in:
Alexandra Buczkowski (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 44.99
Online-Befragungen. Möglichkeiten und Grenzen unter besonderer Berücksichtigung der Daten- und Stichprobenqualität
Autor:in:
Diplom-Wirtschaftsinformatiker (FH) Christian Reinboth (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 , Grade: 1,3
Price:
US$ 43.99
Strategische Vertriebssteuerung zur Neukundengewinnung in B2B-Märkten
Am Beispiel der Telekommunikation
Autor:in:
Sebastian Jurczyk (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 , Grade: 1,0
Price:
US$ 43.99
Die Resource Dependence Perspektive im Kontext der Innovation
Autor:in:
Caroline Gubitz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2004 , Grade: 2,3
Price:
US$ 18.99
Wirkungen der Werbung im Internet: Zur Ergänzungsbedürftigkeit der klassischen Werbewirkungstheorie
Autor:in:
Tim Großmann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2003 , Grade: 1,0
Price:
US$ 36.99
Eventmarketing als Instrument zur Kundenbindung
Autor:in:
Harald Ebner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2003 , Grade: 2,0
Price:
US$ 32.99
Kommunikationspolitik beim Immobilienmarketing
Autor:in:
MMag. Philipp Kaufmann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2001 , Grade: Sehr Gut
Price:
US$ 36.99
Kundenzufriedenheitsanalyse im Fußball: Eine Sportuntersuchung am Beispiel des Fußball Regionalligisten Karlsruher Sport-Club e.V.
Autor:in:
André Bregler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2001 , Grade: 1,3
Price:
US$ 36.99
Interkulturelle Kompetenz als Bestandteil globaler Marketingstrategien
-
New
Autor:in:
Selin Sahin (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2024 , Grade: 1,2
Price:
US$ 40.99
Nachhaltige Sortimentsgestaltung. REWE Group und Verbraucherentscheidungen im Lebensmitteleinzelhandel
Autor:in:
Jonah Reichardt (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2024 , Grade: 1,3
Price:
US$ 39.99
Strategien zur Steigerung eines verantwortungsvollen Konsumentenverhalten durch die Anwendung von Nudging auf dem deutschen Markt
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2020 , Grade: 2,3
Price:
US$ 32.99
Umwelteinflüsse im E-Commerce. Eine kritische Analyse der äußeren Einflüsse auf das Online-Kaufverhalten am Beispiel der Covid-19 Pandemie
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2020 , Grade: 1,3
Price:
US$ 40.99
Digitalisierung des Marketings durch die Corona-Pandemie. Wie Unternehmen auf das veränderte Kundenverhalten und deren Bedürfnisse reagieren
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2023 , Grade: 1,0
Price:
US$ 23.99
Einfluss von Social-Media-Marketing auf die Kundenbindung im Fitnessstudio. Eine empirische Untersuchung im Damen-Sport-Studio "LadyLife"
Autor:in:
Lisa Wächter (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2018 , Grade: 1,7
Price:
US$ 32.99
Wie gut akzeptieren Kunden KI im Marketing? Potenziale der Künstlichen Intelligenz und Vorbehalte von Konsumenten
Autor:in:
Marc Bäumer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2022 , Grade: 1,0
Price:
US$ 38.99
Markenliebe bei Senioren. Beginn der Markenbeziehung in der Altersgruppe 60+
Autor:in:
Sinan Gümüs (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2021 , Grade: 3,3
Price:
US$ 20.99
Electronic Word-of-Mouth im E-Commerce. Kundenbewertungen und ihre Bedeutung für das Kaufverhalten
Autor:in:
Janine Kuhlmann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2021 , Grade: 1,0
Price:
US$ 42.99
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