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Cultural Credibility und die Steigerung der Brand Equity unter Einbezug jugend- und subkultureller Referenzen
Wie können Unternehmen erfolgreich und authentisch Referenzen aus der HipHop-Kultur in Werbevideos einbeziehen?
Autor:in:
Sebastian Block (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2022 , Grade: 1,3
Price:
US$ 40.99
Auswirkungen von Mikrotransaktionen auf das Spielerlebnis von narrativen Videospielen mit offener Spielwelt. Dargestellt an der Spielreihe "Assassin’s Creed"
Autor:in: Anonymous
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2021 , Grade: 2.3
Price:
US$ 28.99
Die Auswirkungen der Corona-Pandemie auf die Markenkommunikation der Modeindustrie
Autor:in: Anonymous
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2021 , Grade: 1,3
Price:
US$ 20.99
Stationärer Modeeinzelhandel in Deutschland. Chancen und Herausforderungen im Rahmen der digitalen Transformation
Autor:in:
Anne Neif (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2021 , Grade: 2,0
Price:
US$ 30.99
Videokonferenzen inszenieren. Konzeptionelle Bildgestaltung und Umsetzung digitaler Kommunikation im professionellen Umfeld
Autor:in:
Galina Senk (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2020 , Grade: 1,7
Price:
US$ 38.99
E-Commerce und Markenaufbau auf Online-Marktplätzen. Plattformanalyse und Strategien für produzierende Unternehmen
Autor:in:
David Wötzel (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2017 , Grade: 1,5
Price:
US$ 36.99
Live-Video-Streaming von Konzerten als Kommunikationsinstrument und Ergänzung zu Live-Events
Autor:in:
Tobias Schreiner (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2018 , Grade: 1,7
Price:
US$ 16.99
Neo Magazin Royale. Zu den Erfolgspotentialen crossmedialer Brand Management Strategien von TV-Formaten
Autor:in: Anonymous
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2017 , Grade: 2,1
Price:
US$ 31.99
Avatar-basierte Gamification. Erfolgsfaktoren, Modellentwicklung und Anwendung an der Second Screen-App Spect8
Autor:in:
Sebastian Braun (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2019 , Grade: 1,3
Price:
US$ 36.99
Sponsoring in skandalträchtigen Sportarten. Eine Risikobewertung
Autor:in:
Julian Simon (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2016
Price:
US$ 30.99
Politainment. Deutschland vs. USA
Eine inhaltsanalytische Untersuchung der Politsatiresendungen in Deutschland und USA anhand der heute-show und Last Week Tonight
Autor:in:
Lina Holl (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2015 , Grade: 1,7
Price:
US$ 34.99
Influencer Marketing. Welchen Stellenwert wird das Kommunikationsinstrument auf das Kaufverhalten der Generation Y haben?
Eine wissenschaftliche Analyse des Einflussfaktors "Influencer Marketing" auf die Generation Y in der Modebranche
Autor:in:
Samira Mosavi (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2018 , Grade: 2,0
Price:
US$ 36.99
Chancen und Risiken für TV-Programmanbieter und Produktionsfirmen durch die Trends zu HDTV und Videojournalismus
Autor:in:
Daniel Richartz (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2006 , Grade: 1,1
Price:
US$ 44.99
Die Potenziale von Mobile Business in Zeitungs- und Zeitschriftenverlagen
Autor:in:
Kai Israel (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 42.99
Mit E-Commerce vom stationären Outlet Handel zur integrierten Multi-Channel-Strategie
Der Multi-Channel-Handel als Verkaufsform der Zukunft
Autor:in:
Lisa Bauer (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2012 , Grade: 1
Price:
US$ 36.99
Variety Seeking im Konsumentenverhalten
Prüfung ausgewählter Marketingmaßnahmen zur Befriedigung des Abwechslungsbedürfnisses
Autor:in:
Annika Dölle (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2013 , Grade: 1,0
Price:
US$ 36.99
Einsatzmöglichkeiten des Web 2.0 für die politische Kommunikation und Wirtschaft in Deutschland
Autor:in:
Marcel Mebus (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2014 , Grade: 1,7
Price:
US$ 31.99
Die Bedeutung von Markenpolitik im Bereich auditive Medien
Mit Fokus auf Radio- und Musik-Streaming-Anbietern
Autor:in:
Laura Fietz (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 36.99
Die Entwicklung der Finanzierung der Olympischen Spiele der Neuzeit
The way of financing the Olympic Games and its development
Autor:in:
Carolin Tonn (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2011 , Grade: 1,6
Price:
US$ 24.99
Öffentlichkeitsarbeit für die Unternehmenskultur im Social Media
Autor:in:
Ozan Odabas (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2014 , Grade: 1.8
Price:
US$ 36.99
Medienkonvergenz im digitalen Zeitalter
Welche Risiken und Potenziale bieten sich dem TV-Markt?
Autor:in:
Tobias Regesch (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2012 , Grade: 1,3
Price:
US$ 36.99
Die Bedeutung von Private-Equity-Unternehmen in der Medienbranche
Autor:in:
Georg Widmann (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2009 , Grade: 1,5
Price:
US$ 33.99
Die Chancen und Risiken des österreichischen Buchhandels
Autor:in:
M.A. Katharina Lahner (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2009 , Grade: 2,00
Price:
US$ 17.99
Die Potenziale von E-Books in Österreich
Autor:in:
M.A. Katharina Lahner (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2010 , Grade: 1,00
Price:
US$ 20.99
Hörerbeteiligung in bayerischen Radioprogrammen – Strategie oder Willkür?
Autor:in:
Lucie Militzer (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 0.99
Darstellung und Analyse des Marktes für rechtsextreme Musik in Deutschland
Autor:in:
Adrian Kummer (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 42.99
Verwertung und Verteilung von Tantiemen aus digitaler Distribution
Untersuchung der Verteilungsstruktur der GEMA
Autor:in:
Björn Jakob (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 34.99
Kritische Untersuchung und Würdigung von Ansätzen des Innovationsmanagements am Beispiel von Medienunternehmen
Autor:in:
Björn Schumbrutzki (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2012 , Grade: 1,3
Price:
US$ 22.99
Europäische Koproduktionen. Analyse und Erfolgsuntersuchung
Autor:in:
Daniel Wegner (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2012 , Grade: 2,0
Price:
US$ 31.99
Virtuelle Güter: Instrumente und Anreize zum Kauf
Autor:in:
Janina Welter (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2011 , Grade: 1,5
Price:
US$ 36.99
Woodstock 2012 - ein realistisches Eventkonzept oder reine Illusion?
Die Entwicklung des Eventmarketings
Autor:in:
Janine Weber (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2012 , Grade: 1,5
Price:
US$ 36.99
Erfolgsfaktoren für die Gestaltung eines plattformunabhängigen Ballungsraumprogramms unter Berücksichtigung der regionalen Kompetenz
Autor:in:
Lars Köhler (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2001 , Grade: 1.7
Price:
US$ 36.99
Location-based-Marketing: Vergleichende Analyse der Service-Angebote für ortsbezogene Unternehmenswerbung
Autor:in:
Sonja Niegel (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2012 , Grade: 1,3
Price:
US$ 43.99
Fast Food von morgen: Wie sich die Branche im Wandel der Gesellschaft verändern wird
Autor:in:
Verena Grosssteinbeck (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2011 , Grade: 1.0
Price:
US$ 36.99
Der deutsche TV-Markt im Wandel
Eine Analyse ausgewählter Einflussfaktoren
Autor:in:
Bartosz Mazur (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2010 , Grade: 1,7
Price:
US$ 33.99
Die Relevanz von Weblogs im Modejournalismus. Informationsbeschaffung im Zeitalter des Web 2.0
Eine empirische Untersuchung am Beispiel der Modebranche
Autor:in:
Anne-Kathrin Bieber (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 33.99
Social Media Relations. Erfolgsfaktoren in der Krisenkommunikation von Unternehmen im Social Web
Autor:in:
Tobias Mattl (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2012 , Grade: 2,3
Price:
US$ 36.99
Information versus Entertainment
Analyse der Lesegewohnheiten junger Zielgruppen unter Berücksichtigung des Wandels von klassischen zu neuen Medien
Autor:in:
Thorben Grünewälder (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2008 , Grade: 1,7
Price:
US$ 36.99
Implementierung von Social-Media-Instrumenten zur strategischen Zukunftsentwicklung von TV-Sendern
Autor:in:
Benedikt Bereuter (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2010 , Grade: 1,5
Price:
US$ 36.99
Unternehmen der erneuerbaren Energien im Web 2.0
Eine qualitative Studie zu den Potenzialen des Web 2.0 für die Unternehmenskommunikation in der Branche der erneuerbaren Energien
Autor:in:
Kathrin Hoffmann (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
Online-Maßnahmen zur Absatzförderung von Publikumszeitschriften im deutschen und schweizerischen Markt auf Basis von E-Commerce-Systemen
Autor:in:
Kai Israel (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2011 , Grade: 1,0
Price:
US$ 36.99
Auswirkungen der Markteinführung des digitalen Fernsehens auf deutsche TV-Anbieter
Autor:in:
Claudia Pelzer (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2004 , Grade: 1,0
Price:
US$ 36.99
Verbesserung der internen Kommunikationsstruktur eines Dienstleistungsunternehmens in der Veranstaltungsbranche
Am Beispiel der SAM PRODUCTION GmbH
Autor:in:
Christin Zabelt (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2010 , Grade: 1.3
Price:
US$ 36.99
Verkaufsberatungssysteme im B2C E-Commerce
Chancen und Herausforderungen von Guided-Selling Systemen am Beispiel des Versandhandels
Autor:in:
BA David Kitzmueller (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2009 , Grade: 1
Price:
US$ 18.99
Die Auswirkungen sozialer Vergleiche mit Werbemodels auf Produktbewertungen
Eine ökonomische Analyse
Autor:in:
Bachelor of Arts Elisa Flasche (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2008 , Grade: 1,3
Price:
US$ 0.99
Konzeption einer zukunftssichernden redaktionellen Marketingstrategie für die Landeszeitung, Zeitung der Deutschen in Böhmen, Mähren und Schlesien
Autor:in:
Daniel Heine (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Bachelor Thesis , 2007 , Grade: 1,0
Price:
US$ 36.99
Neue Erlösquellen privater Fernsehanbieter in Deutschland
Autor:in:
Katja Lebedjewa (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Master's Thesis , 2007 , Grade: 1,3
Price:
US$ 36.99
Fachverlage und elektronisches Publizieren
Wirtschaftliche Chancen und Risiken virtueller Communities
Autor:in:
Diplom-Medienökonom (FH) Tuma Eroglu (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2006 , Grade: 1,1
Price:
US$ 36.99
Independent Radio: Analyse zu den Erfolgschancen eines Zielgruppenformatradios in Deutschland
Autor:in:
Roman Rackwitz (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2007 , Grade: 1,0
Price:
US$ 36.99
Internationalisierung deutscher Medienunternehmen in Europa
Strategien und Erfolgsfaktoren
Autor:in:
Anke Graewer (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2006 , Grade: 1,7
Price:
US$ 36.99
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