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Results for »
Werbewirkung
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Die Benetton Werbung und ihre ethische Kontroverse. Eine quantitative Analyse der Werbewirkung am Beispiel zweier Kampagnen Oliviero Toscanis
Autor:in:
Nadine Dinkel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 36.99
Crossmedia. Ansätze, Probleme und Beispiele für eine effiziente und effektive Werbewirkung
Autor:in:
Gina Maria Staschke (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2014 , Grade: 1,0
Price:
US$ 17.99
Werbewirkung von Sportsponsoring
Eine empirische Analyse am Beispiel des VfL Bochum
Autor:in:
Tobias Menzel (Author)
Subject:
Sport - Sport Economics, Sport Management
Category:
Bachelor Thesis , 2009 , Grade: 1,0
Price:
US$ 20.99
Werbung "just-in-time" - Strategische Markenkommunikation durch Retail Medien
Verhinderung schleichender Markenerosion durch Schaffung von Präferenzen über strategische Markenkommunikation am Point Of Purchase
Autor:in:
Diplom-Volkswirt Jörg F. Zinke (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Scientific Study , 2012
Price:
US$ 15.99
Werbestrategien und deren Wirkungsweise. Psychische Analyse des Kaufentscheidungsprozesses und Manipulation des Kaufverhaltens
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Pre-University Paper , 2019 , Grade: 12 Punkte, 2+
Price:
US$ 15.99
Testimonials in der Werbung. Welchen Einfluss haben sie?
Zur Entwicklung neuer Informations- und Kommunikationstechnik
Autor:in:
Matthias Przybilla (Author)
Subject:
Sociology - Consumption and Advertising
Category:
Research Paper (undergraduate) , 2017 , Grade: 2,3
Price:
US$ 17.99
Humor in der Werbung - Neue Erkenntnisse der Forschung
Autor:in:
Marcus Pfeiffer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2008 , Grade: 1,3
Price:
US$ 20.99
Bild und Ton in der Werbung
Spotanalysen der Branchen Auto und Süßwaren
Autor:in:
M.A. Liane Hein (Author)
Subject:
Musicology - Miscellaneous
Category:
Thesis (M.A.) , 2008 , Grade: 1,0
Price:
US$ 41.99
„Einfach ist mehr“. Werbepsychologische Analyse des ALDI-TV-Spots
Autor:in:
Hasib Amanullah (Author)
Subject:
Psychology - Media Psychology
Category:
Term Paper , 2017 , Grade: 1,7
Price:
US$ 0.99
Grundlagen der Werbewirkungsmessung und Werbewirkungsanalyse. Bildverunschärfung und Eye-Tracking am Beispiel der Marke "Ivy Park"
Autor:in:
B.A. Veronika Ganser (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2016 , Grade: 2,0
Price:
US$ 20.99
Effizienz moderner Fernsehwerbung
Klassisches Konditionieren und der Fall 'Mystery Ads'
Autor:in:
Oliver H. Frenzel (Author)
Subject:
Psychology - Social Psychology
Category:
Diploma Thesis , 2004
Price:
US$ 42.99
Neuromarketing und die Rolle der Neuropsychologie in der Marketingpraxis beliebter Versicherungen Deutschlands
Autor:in:
Franziska Steinberger (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2017 , Grade: 1,3
Price:
US$ 17.99
Emotionale Reaktion gegenüber Werbung in Abhängigkeit von positiven und negativen Wohltätigkeitsappellen
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2021 , Grade: 1.7
Price:
US$ 32.99
Modelle der Werbewirkungspfade und die Inhaltsverarbeitung beim Werbeempfänger
Autor:in:
Esther Ott (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2019 , Grade: 2,3
Price:
US$ 18.99
Methoden zur Messung der Werbewirksamkeit
Autor:in:
Shpejtim Islamaj (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2018 , Grade: 1,3
Price:
US$ 20.99
Mobile Display Advertising. Chancen und Risiken von mobiler Werbung
Autor:in:
Michèle Nemsow (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2016 , Grade: 1,0
Price:
US$ 17.99
Möglichkeiten und Grenzen der Werbewirkungskontrolle. Ein Überblick über die wichtigsten Forschungsbereiche und Testverfahren
Autor:in:
Eduard Fris (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2014 , Grade: 1,0
Price:
US$ 18.99
Werbung und ihre Wirkung auf Kinder und Jugendliche
Autor:in:
Stephanie Walter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2015 , Grade: 1,0
Price:
US$ 15.99
Medien und Werbekompetenz. Funktionen und Wirkungsweisen von Werbung
Auf Basis von Kroeber-Riels "Konsumentenverhalten"
Autor:in:
Anna Dück (Author)
Subject:
Sociology - Consumption and Advertising
Category:
Term Paper , 2007 , Grade: 2,0
Price:
US$ 15.99
James Bond als Beispiel für Product Placement als Marketinginstrument
Autor:in:
Benny Kuder (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2015 , Grade: 1,0
Price:
US$ 10.99
Der Stand der Werbewirksamkeitsforschung bei Print-Werbung
Autor:in:
Tim Mittelstaedt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2009 , Grade: 2,5
Price:
US$ 15.99
Sportsponsoring und Neuromarketing
Optimierung des Sportsponsoring-Managementprozesses durch Konzepte des Neuromarketings
Autor:in:
Diplom Sportökonom André Maerz (Author)
Subject:
Sport - Sport Economics, Sport Management
Category:
Diploma Thesis , 2010 , Grade: 2,0
Price:
US$ 38.99
Apparative Verfahren der Werbewirkungsmessung am Beispiel des Eyetracking
Eine theoretische un empirische Analyse
Autor:in:
Alexander Zocher (Author)
,
Sebastian Dülks (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2009 , Grade: 1,3
Price:
US$ 31.99
Wie wirkt sich geschlechtergerechte Sprache auf das Kaufverhalten aus? Eine Untersuchung am Beispiel von Plakatwerbung
-
New
Autor:in:
Leonie Legrand (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 1,3
Price:
US$ 31.99
Verborgene Botschaften. Die Rolle der Manipulation in moderner Werbung
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Academic Paper , 2023 , Grade: 1,6
Price:
US$ 15.99
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