This essay is concerned with the global market for blood glucose monitoring systems and puts a special focus on the Accu-Check Mobile system by Roche.
In a first step, the global market is briefly discussed, before secondly, Roche's position is examined in more detail. Additionally, relevant stakeholders for the Accu-Chek Mobile system in the B2B market are considered, as well as the competitive advantages and disadvantages of the system for patients with diabetes. Lastly, possible changes to the marketing-mix to increase the success of the product are discussed.
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Upload your own papers! Earn money and win an iPhone X. -
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