Concepts and Models of Strategic Planning

A selected modelling and limitation

Scientific Essay , 2020 , 59 Pages

Business economics - Organization

The topic of strategic planning is an enormously important field of research for science and business for content and thematic reasons. This makes further consideration of strategic planning useful. In terms of content, strategic planning and its instruments are important for the long-term success of the company, as outlined above.

From a thematic point of view, the orderly and targeted discussion and critical consideration of the selected common instruments/methods to support the tasks of strategic planning is another scientific and meaningful contribution/discourse. Here, the appropriateness/limitation of the instruments for supporting the strategic tasks is discussed by presenting the instruments for the tasks and examining them for strengths and weaknesses.

Table of contents

List of figures

Introduction and motivation

1 Methodical approach

2 Fundamentals of strategic planning
2.1 Concept of planning
2.2 Concept of strategy
2.3 Strategic planning and its tasks
2.3.1 Strategic planning
2.3.2 Contents and tasks of strategic planning
2.4 Conceptual considerations: Link between strategic planning and business success
2.4.1 Develop an understanding of strategic planning
2.4.2 Strategic planning and its implementation as an ongoing process

3 Methods and instruments to support strategic planning
3.1 Instruments for the internal strategy statements
3.1.1 The SWOT analysis
3.1.2 GAP analysis
3.1.3 The concept of the experience curve
3.1.4 The concept of the product life cycle
3.2 Instruments for the external strategy statements
3.2.1 The PESTEL analysis
3.2.2 The industry structure analysis
3.2.3 The Product / Market Matrix
3.2.4 The Market Growth/Market Share Portfolio (BCG Matrix)
3.3 Instrument for strategic performance measurement

4 Limits, potentials of strategic planning in today's world
4.1 Problem
4.2 Weaknesses, limits of strategic planning in a volatile environment
4.3 Potentials and challenges of strategic planning
4.4 Project-oriented strategy development

5 Conclusion and outlook

Bibliography

• Author: Dr. Maged Hassanien (Author)
• Publication Year: 2020
• Pages: 59
• Catalog Number: V982724
• ISBN (eBook): 9783346339102
• ISBN (Book): 9783346339119
• Language: English
• Tags: strategic planning models, concept, limitations