The objective of this study is to find out the factors that influence consumer buying behaviour towards vehicles in the UAE perspective.
Purchasing a car is the second most important and expensive investment in everybody’s life after purchasing a house. Consumers have created a strong car brand image of different car brands and will keep on increasing in upcoming years. This dissertation describes and shows the issues or factors which arise when people decide to purchase a car in UAE. Different Industries and services which is linked to car industry segments plays a major role in the economy. Different types of models and technologies have been invented by different car companies which made consumers to afford different choices and make them way luxurious better than before. The financial risks and personal taste and preferences shows the amount of effort the buyers put when buying a new car. This essence of a high involvement purchase decision is often the purchase of a new car
Customers attitude is not easy when buying a car, it varies according to high state of social and mental contributions. People settle on their choice by looking every single alternative which is worth their interest and cost. The buying procedure of cars are affected by various factors such as their income, cars taste and preferences, instalment choices, maintenance costs and in addition to fuel costs. The buying behaviour is also affected by many mental factors such as observations, inspiration from loved ones, and trust towards the brand. About different brands, individuals also try to take different information’s from companions and associates. Car manufactures need to consider different financial factors which impacts the buyers like loan costs, income and rise in fuel costs. In such a way all carmakers should make cars according to the needs of the buyers.
Table of Contents
- 1.0 INTRODUCTION
- 2.0 SCOPE OF THE STUDY
- 2.1 Research Aim
- 2.2 Research Purpose
- 2.3 Research Objective
- 3.0 LITERATURE REVIEW
- 3.1 Rise of automobile industry in UAE
- 3.2 Current automobile growth in UAE
- 3.3 Barriers in growth in the automobile industry
- 3.4.Brand value among consumers
- 3.5 Driving factors influencing consumers decision in purchasing cars
- 4.0 RESEARCH METHODOLOGY
- 4.1 Research:
- 4.2Research Objectives:
- 4.3Research Philosophy
- 4.4 Research Phases:
- 4.5 Data Collection Methods:
- 4.5.1 Secondary research data
- 4.5.2 Primary Research
- 4.5.3 Questionnaire Design
- 4.6 Sampling Method:
- 4.6.1. Population and Sampling Frame
- 4.7 Research Instruments:
- 4.8 Data Analysis and Interpretation:
- 4.9 Limitations of The Study:
- 5.0 DATA ANALYSIS
- 5.1 Simple Percentage Analysis for Demographic Variables
- 6.0 CONCLUSION AND RECOMMENDATIONS:
Objectives and Key Themes
This dissertation investigates the factors influencing consumer buying behavior towards vehicles in the UAE. It aims to understand the decision-making process involved in purchasing a car, considering the significant financial investment and the diverse factors influencing consumer preferences.
- The rise and current state of the automobile industry in the UAE
- Factors impacting consumer buying behavior, including brand value, income, and preferences
- The role of social and mental influences in car purchasing decisions
- The impact of financial factors, such as loan costs and fuel prices, on car purchasing
- Recommendations for car manufacturers to tailor their offerings to meet consumer needs and preferences.
Chapter Summaries
The study begins with an introduction, establishing the context of the research and highlighting the importance of understanding consumer car buying behavior. It then delves into the scope of the study, outlining the research aim, purpose, and objective.
Chapter 3 provides a comprehensive literature review, examining the rise and growth of the automobile industry in the UAE, highlighting the current market trends, and identifying the barriers to growth. The chapter further explores the concept of brand value and the key factors influencing consumer decisions in purchasing cars.
Chapter 4 outlines the research methodology, detailing the research approach, objectives, philosophy, and data collection methods employed. It also discusses the sampling method, research instruments, data analysis techniques, and potential limitations of the study.
Chapter 5 presents the data analysis, focusing on demographic variables and their influence on car buying behavior.
Keywords
This study focuses on consumer behavior, car purchasing decisions, automobile industry in the UAE, brand value, financial factors, and consumer preferences. It delves into the influence of various factors such as income, social trends, and mental contributions on consumer choices.
- Quote paper
- Joyal Philip (Author), 2018, Driving Factors Influencing Consumers Decisions On Purchasing Cars In UAE, Munich, GRIN Verlag, https://www.grin.com/document/962087
