The study describes the media literacy levels of senior high school learners in the Philippines through their exposure, knowledge, and usage by using the concepts of Potter’s Cognitive Theory of Media Literacy and Alagaran’s Explore, Engage, and Empower Model.
A mixed-method was deployed through conducting surveys to 197 respondents and focus group discussions to 17 participants from a subset sample of Grade 11 and 12 students of Rizal High School. Results and findings showed that senior high school millennials in the study are highly social media-based, highly motivated than knowledgeable, experience-based than factual-based, and suggestive than reflective. They also prioritize in being critical media users than competent producers.
The study concludes that to maximize the 80-hour Media and Information Literacy subject, curriculum developers should decide whether to promote or focus / promote traditional media, developmental orientation, and quality production or focus on learner-preferred social media, individual orientation, and critical thinking.
Table of Contents
- Chapter 1: Introduction
- Chapter 2: Review of Related Literature
- Chapter 3: Methodology
- Chapter 4: Presentation, Analysis, and Interpretation of Data
Objectives and Key Themes
This thesis aims to describe the media and information literacy levels of senior high school millennials in Metro Manila. It explores the gap between their expectations and the realities of their media consumption and engagement.
- Media and Information Literacy Levels of Millennials
- Gap between Expectations and Realities of Media Consumption
- Influence of Social Media
- Critical Thinking Skills related to Media
- Information Seeking Behaviors of Senior High School Students
Chapter Summaries
Chapter 1: Introduction: This chapter sets the stage for the study by introducing the research problem: understanding the media and information literacy levels of senior high school millennials in Metro Manila. It highlights the significance of media literacy in the digital age and the importance of studying this demographic group, known for its extensive media consumption habits. The chapter establishes the research questions and objectives, outlining the scope and limitations of the study. It provides a brief overview of the methodologies employed to collect and analyze data, setting the foundation for the subsequent chapters.
Chapter 2: Review of Related Literature: This chapter delves into existing research on media literacy, focusing on the experiences and knowledge of young adults, particularly millennials. It explores various theoretical frameworks relevant to understanding media consumption, information processing, and critical thinking skills. The literature review synthesizes findings from previous studies to provide a contextual understanding of the current state of media literacy among young people and identifies gaps in the existing research that this thesis aims to address. This chapter forms a critical basis for interpreting the results presented in later chapters.
Chapter 3: Methodology: This chapter details the research design and methods used to collect and analyze data. It describes the sampling techniques employed to select a representative group of senior high school students in Metro Manila. The chapter outlines the instruments used for data collection, such as surveys and focus group discussions. It explains the procedures followed to ensure data quality and reliability, including data cleaning and validation techniques. A thorough explanation of the statistical methods used for quantitative data analysis and the qualitative data analysis approach is provided, setting the context for the interpretation of results in Chapter 4.
Chapter 4: Presentation, Analysis, and Interpretation of Data: This chapter presents the findings of the study, integrating both quantitative and qualitative data. It provides a detailed analysis of the media and information literacy levels among the sampled millennials. The findings are presented in a clear and structured manner, using tables, charts, and textual descriptions to illustrate key trends and patterns. The chapter carefully interprets the data, relating the findings back to the research questions and the literature review. This chapter aims to demonstrate the correlation between expectations and realities of media consumption and the observed literacy levels, drawing meaningful conclusions based on the data collected and analyzed.
Keywords
Media literacy, information literacy, millennials, senior high school, Metro Manila, Philippines, digital literacy, media consumption, social media, critical thinking, survey, focus group, qualitative research, quantitative research.
Frequently Asked Questions: Media and Information Literacy Levels of Senior High School Millennials in Metro Manila
What is the overall purpose of this document?
This document provides a comprehensive preview of a thesis exploring the media and information literacy levels of senior high school millennials in Metro Manila. It includes a table of contents, objectives and key themes, chapter summaries, and keywords.
What are the key themes explored in the thesis?
The thesis investigates the media and information literacy levels of millennials, the gap between their expectations and the realities of media consumption, the influence of social media, critical thinking skills related to media, and the information-seeking behaviors of senior high school students.
What is covered in Chapter 1: Introduction?
Chapter 1 introduces the research problem—understanding media and information literacy levels of senior high school millennials in Metro Manila. It highlights the significance of media literacy in the digital age and outlines the research questions, objectives, scope, and limitations of the study. It also provides a brief overview of the methodologies used.
What does Chapter 2: Review of Related Literature cover?
Chapter 2 delves into existing research on media literacy among young adults, particularly millennials. It explores relevant theoretical frameworks and synthesizes findings from previous studies, providing a contextual understanding of the current state of media literacy and identifying gaps in existing research that the thesis aims to address.
What methodology is described in Chapter 3: Methodology?
Chapter 3 details the research design and methods used. It describes sampling techniques, data collection instruments (surveys and focus group discussions), procedures to ensure data quality and reliability, and the statistical and qualitative data analysis methods employed.
What are the key findings presented in Chapter 4: Presentation, Analysis, and Interpretation of Data?
Chapter 4 presents the findings, integrating quantitative and qualitative data to analyze the media and information literacy levels of the sampled millennials. It interprets the data, relating findings to the research questions and literature review, and draws conclusions based on the collected and analyzed data, demonstrating the correlation between expectations and realities of media consumption and observed literacy levels.
What are the key words associated with this thesis?
Key words include: Media literacy, information literacy, millennials, senior high school, Metro Manila, Philippines, digital literacy, media consumption, social media, critical thinking, survey, focus group, qualitative research, quantitative research.
What is the target demographic of this study?
The study focuses on senior high school millennials in Metro Manila, Philippines.
What type of research methods were used?
Both qualitative (focus groups) and quantitative (surveys) research methods were used.
What is the main research question?
The main research question centers around understanding the media and information literacy levels of senior high school millennials in Metro Manila and the gap between their expectations and the realities of their media consumption.
- Quote paper
- Irish Talusan (Author), 2019, A Descriptive Study on Media and Information Literacy Levels of Metro Manila Senior High School Millennials, Munich, GRIN Verlag, https://www.grin.com/document/947678
