This essay argues that the British music group The Beatles were crucial for influencing our way of life today. The essay does this by discussing how they were responsible in the 60s for much of the spirit and many of the ideas that took place at the start of the postmodern era of the 90s in which we still live in and use today. It also argues that The Beatles' group spirit helped to cancel the spirit of the individualistic individual in society which had prevailed before the 60s and instead usher in a tribalist culture which much of us live in today.
Inhaltsverzeichnis (Table of Contents)
- What the Beatles had changed
- Before the Beatles, nothing had, or could even shake the foundations of what had taken hundreds of years to establish
- In fact, postmodernism had already been on its way before the Beatles
- In relation to the Beatles bringing on of postmodernism in the 21st century the issue of identity politics so prevalent in our postmodern/altermodern age comes from what the Beatles had stimulated in the culture
- In fact, the unconventional Beatles of the 60s in the age of continuous and rigidly enforced convention brought things back to tribalism, which had for the most part faded out their music was a tribal music
- It would be this promotion of group mentality over an individual one and through “identity formation and symbiosis” (Nuttall et al., 2011, 152), which would become one of the basic ideas and tenants of the postmodern
- Critically important in helping the Beatles lead/push us forward into an age of the postmodern had been their recording producer George Martin - the maverick A & R man who was the most open allowing them to be as original, irreverent and transgressive as they felt they needed to be
- By breaking all boundaries set in place by the establishment for those preferring one style over others, thanks to Martin, how many different genres of music did the Beatles successfully record leading to people and musicians of all social stratas following them?
- Therefore, in this regard, there seems to be a direct correlation between the Beatles and the postmodernism of the 1990s
- At this point, perhaps one needs to ask if in fact we had needed the Beatles?
- In relation to the Beatles bringing on of postmodernism in the 21st century what did the Beatles do for the us and culture?
- To conclude, therefore, perhaps in a sense, in addition to the Beatles being perhaps a most original and wonderfully creative enterprise, they were in fact extremely dangerous for the order, logic, rationalism and reason developed in The Enlightenment
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This text explores the profound influence of the Beatles on the cultural landscape of the 20th century, arguing that their music and cultural impact contributed significantly to the rise of postmodernism in the 21st century. The author explores the ways in which the Beatles challenged established norms, promoted group identity, and embraced musical heterogeneity, ultimately contributing to a shift in cultural values and a decline in traditional hierarchies.
- The Beatles' impact on cultural norms and values
- The rise of postmodernism and its relationship to the Beatles' influence
- The role of music in shaping cultural and societal change
- The importance of group identity and the decline of individualism
- The Beatles' influence on musical genres and cultural production
Zusammenfassung der Kapitel (Chapter Summaries)
The text begins by examining the profound influence of the Beatles on various aspects of society, from fashion to government. It argues that the Beatles' music and cultural image challenged the established order of High Modernism, characterized by classical and Enlightenment ideas, emphasizing discipline, fixed rationalist principles, and hierarchy. The author suggests that the Beatles' emergence, particularly under John Lennon's leadership, paved the way for a cultural shift towards postmodernism, characterized by the rejection of grand narratives, fixed truths, and traditional hierarchies.
The text explores how the Beatles' music and cultural impact contributed to the rise of identity politics and the importance of group identity over individualism. It highlights how the Beatles' music and cultural image resonated with a desire for community and belonging, particularly among a generation seeking a new identity in the post-war era. This shift towards a group-oriented mentality, the author argues, contributed to the core values of postmodernism.
The author emphasizes the crucial role of George Martin, the Beatles' producer, in facilitating their musical innovation and breaking boundaries. Martin's willingness to experiment and challenge traditional musical structures, the author argues, mirrored the postmodern spirit of embracing heterogeneity and blurring the lines between high and low art. This ultimately contributed to the creation of a musical landscape that transcended traditional genres and fostered a more inclusive cultural environment.
Schlüsselwörter (Keywords)
The main focus of this text lies in the relationship between the Beatles and the emergence of postmodernism. It explores key concepts such as High Modernism, postmodernism, cultural influence, identity politics, group mentality, musical heterogeneity, and the role of music in shaping societal change. The text examines the impact of the Beatles' music and cultural image on the decline of traditional hierarchies, the rise of a new cultural ethos, and the development of a more inclusive and diverse musical landscape.
- Quote paper
- Cyrus Manasseh (Author), 2019, Postmodernism in the 21st Century. How important were the Beatles for the way we live our life today?, Munich, GRIN Verlag, https://www.grin.com/document/911176