The high energy drink Red Bull has been profitably sold since 1987. The company’s figures confirm its success around the world. Red Bull’s secret is an extraordinary marketing consisting mainly of the organisation of fun sport events to create a cool image and make teenagers loyal costumers. With this unique concept the enterprise will go on governing the growing energy drink branch.
Inhaltsverzeichnis (Table of Contents)
- 1.0 Introduction
- 1.1 Background
- 1.2 Thesis statement
- 2.0 Business success
- 2.1 Definition of a successful company
- 2.2 Red Bull's figures of success
- 3.0 The marketing concept of Red Bull
- 3.1 The target group
- 3.2 Image creation
- 3.3 How to maintain success in the future
- 4.0 Conclusion and how to maintain success in the future
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report examines Red Bull's marketing strategy and assesses its success. It begins with a definition of business success and then analyzes Red Bull's strategies, including its target market, brand image, and future prospects.
- Red Bull's exceptional business success
- Red Bull's unique marketing concept
- The target group of teenagers
- Image creation through event sponsorship
- Maintaining future success
Zusammenfassung der Kapitel (Chapter Summaries)
- Chapter 1: Introduction This chapter introduces the energy drink Red Bull and outlines the report's objectives. It briefly describes the brand's origins, emphasizing the importance of its unique marketing approach.
- Chapter 2: Business Success This chapter defines business success in terms of financial indicators and examines Red Bull's impressive financial performance. The chapter highlights the company's significant market share, rapid growth, and profitability despite its unconventional pricing and product focus.
- Chapter 3: The Marketing Concept of Red Bull This chapter explores Red Bull's distinctive marketing strategy, focusing on its target audience and its unique approach to brand image creation. It discusses the importance of identifying a gap in the market and effectively appealing to a specific demographic.
Schlüsselwörter (Keywords)
The main keywords and focus topics of this report include: energy drink, marketing success, Red Bull, target group, brand image, event sponsorship, business success, financial performance, market share, and brand strategy.
- Quote paper
- Sabine Buchholz (Author), 2005, When a brand gets wings. Red Bull's secret of marketing success, Munich, GRIN Verlag, https://www.grin.com/document/82618
