This marketing plan is prepared for Mast-Jägermeister AG with the sole aim to increase their profit and market share in Monaco. A brief history of the company describes their success in the beverage industry, followed by the current market situation. The SWOT and Issue Analysis are showing the main markets and the major facts in detail. Afterwards the contents of the Marketing and Financial Objectives of Mast-Jägermeister AG will highlight the key issues. The Marketing Strategy along with recommended Action Programs will outline how to introduce and to begin with the Project. The explanatory statement of the project shows that this project can start as soon as desired. The last section is ‘Failure Strategy,’ it shows how the project can be controlled.
Inhaltsverzeichnis (Table of Contents)
- Executive Summary
- Current marketing situation
- Opportunity and issue analysis
- Objectives
- Marketing Strategy and Action Programs
- Financial Projections and Implementation Controls
- Appendix
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This marketing plan aims to increase Mast-Jägermeister AG's profit and market share in Monaco. It analyzes the company's history, current market situation, and identifies key opportunities and issues. The plan outlines the marketing objectives and strategies for establishing Jägermeister in Monaco, including recommended action programs.
- Positioning Jägermeister as a luxury drink in Monaco
- Targeting trendsetters and fashion-oriented individuals
- Analyzing the strengths, weaknesses, opportunities, and threats of Jägermeister in Monaco
- Developing marketing strategies to overcome challenges and capitalize on opportunities
- Achieving a significant market share within the next 12-18 months
Zusammenfassung der Kapitel (Chapter Summaries)
- Executive Summary: Provides a concise overview of the marketing plan, highlighting its objectives and key elements.
- Current Marketing Situation: Discusses the importance of establishing a strong brand image and targeting the appropriate customer base. It emphasizes the importance of attracting trendsetters and those who value quality and are willing to spend more.
- Opportunity and Issue Analysis: Explores the factors crucial for success in the Monaco market, focusing on the need for effective promotion and advertising campaigns. It highlights the potential for establishing Jägermeister as a recognized brand in the international market.
- Objectives: Outlines the goals of the marketing plan, including achieving a significant market share within a specific timeframe. It considers the competitive landscape, specifically focusing on the dominance of brands like Bacardi Rum and Absolut Vodka.
Schlüsselwörter (Keywords)
This marketing plan focuses on brand positioning, target market analysis, SWOT analysis, competitive analysis, marketing strategy development, and market share growth. The plan emphasizes the importance of promotion, advertising, and building brand awareness within the Monaco market.
- Quote paper
- Alexander Wolters (Author), 2006, Marketingplan: Jägermeister for Monaco, Munich, GRIN Verlag, https://www.grin.com/document/57253
