Immer wieder wird behauptet, dass unter dem Einfluss der weltweiten Globalisierung, die Inhalte der Informations- und Kommunikationsmedien nicht länger im Ermessen einzelner Anbieter liegen, sondern sich - synchron zur Verschiebung der Besitzverhältnisse von einzelnen Unternehmen zu einem globalen Netzwerk - verstricken zu einem eindimensionalen Produkt, in einer Branche, die von wenigen Medienkonglomeraten geleitet und beherrscht wird.
Die vorliegende Arbeit überprüft und diskutiert die Behauptung, dass der zeitgenössische medial gesteuerte Informationsaustausch sich auf eine allgemeine Medienideologie konzentriert. Dabei wird der besondere Fokus auf die wirtschaftlichen Interessen der Medienunternehmen gelegt. Die Frage, die sich in diesem Kontext stellt, lautet, ob Medienkonzentration, sofern sie existiert, auch einen gewissen Nutzen hat oder ob sie schlichtweg eine Bedrohung der modernen Gesellschaft darstellt, indem sie demokratische Grundprinzipien einschränkt und unterdrückt.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Main expression and their definitions and explanations
- What are corporate interests?
- Opposing views on the matter
- Robert McChesney and the theory of neoliberalism
- The counterpart: Benjamin Compaine
- A compromise as the conclusion?
- Case discussion: public service broadcasting vs. commercial television of media giants (in the United Kingdom)
- Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This work examines the influence of global media giants on contemporary journalism and whether this results in a "corporate media ideology." It explores this concept through a lens of opposing viewpoints, seeking to define corporate interests, analyze the arguments of prominent communication scientists, and provide a case discussion to illustrate these perspectives.
- The impact of globalization on media ownership and control
- The concept of a "corporate media ideology" and its implications for democratic values
- Contrasting viewpoints on media concentration and its effects on society
- The role of public service broadcasting in a globalized media landscape
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter defines key concepts such as globalization, media concentration, and corporate interests, acknowledging the varied perspectives on these terms. It introduces the main question of whether contemporary journalism is being shaped by a "corporate media ideology."
- Opposing Views on the Matter: This chapter presents two contrasting perspectives on the influence of corporate interests in media. It explores the arguments of Robert McChesney, who emphasizes the detrimental effects of neoliberalism on media, and Benjamin Compaine, who offers a more optimistic outlook.
- Case Discussion: This chapter examines the contrasting models of public service broadcasting and commercial television, specifically in the United Kingdom, as a case study to illustrate the differing perspectives on media ownership and its consequences for democratic values.
Schlüsselwörter (Keywords)
This preview focuses on key concepts such as globalization, media concentration, corporate interests, neoliberalism, public service broadcasting, commercial television, and the potential for a "corporate media ideology." It also highlights contrasting viewpoints on the implications of these factors for democratic values and societal outcomes.
Frequently Asked Questions
What is "corporate media ideology"?
It refers to the idea that media content is increasingly shaped by the economic and political interests of global media conglomerates rather than independent journalistic standards.
How does globalization affect media ownership?
Globalization has led to a shift from individual, local providers to vast global networks where a few large corporations control a significant portion of the information exchange.
Is media concentration a threat to democracy?
Some argue that concentration restricts democratic principles by suppressing diverse viewpoints, while others believe it can provide resources for high-quality global reporting.
Who is Robert McChesney and what is his view?
McChesney is a communication scientist who argues that neoliberalism and corporate control of the media are detrimental to journalism and public discourse.
What is Benjamin Compaine's counter-argument?
Compaine offers a more optimistic view, suggesting that media markets remain competitive and that technology allows for a wide variety of information sources despite large players.
How does public service broadcasting compare to commercial giants?
The work uses the UK as a case study to show how public service models aim to serve the public interest, contrasting with the profit-driven motives of commercial media giants.
- Quote paper
- Katharina Jacobs (Author), 2004, Corporate media industries - Threat or chance?, Munich, GRIN Verlag, https://www.grin.com/document/56708
