Globalisation has had a considerable impact on the trends and patterns within the contemporary film industry. Traditionally, global film and television products were dominated by Western countries especially the United States in what some scholars have referred to as ‘global Hollywood’. ‘Global Hollywood’ does not only refer to films produced in Southern California but the influence of American film or pop culture on the relations and flows of film products around the world. Apart from production, distribution and consumption of Hollywood films, companies, artists and even governments from all around the world are now involved in film production through cooperation with Hollywood partners.
Meanwhile, in the recent past, Hollywood has increasingly regarded South Africa industry as a potential international film market. On the other hand, the emerging South African industry can leverage on the success of Hollywood movies to develop local content for global consumers.
Table of Contents
- Introduction
- Analysis and discussion
- Conclusion
Objectives and Key Themes
This paper explores the appropriation of global influences on the South African film production industry, analyzing its impact on the industry's development and the benefits it brings to the country.
- The impact of globalization on the South African film industry
- The role of co-productions and collaborations with international film industries
- The economic benefits of the film industry for South Africa
- The cultural impact of South African films on a global audience
- The potential of film tourism for South Africa
Chapter Summaries
Introduction
This chapter introduces the concept of 'global Hollywood' and its influence on the international film industry. It also explores the potential of the South African film industry as an international market and the factors attracting filmmakers from around the world.
Analysis and discussion
This chapter examines the shift in the global film industry towards shifting production locations from Western countries to countries like South Africa. It explores the benefits and challenges of this trend, including the growth of the local film industry, increased foreign investment, and the transfer of skills and technologies. The chapter also discusses the role of co-productions and the impact of the film industry on South Africa's economy and culture.
Keywords
The main keywords and focus topics of this work include globalisation, South African film industry, co-productions, economic impact, cultural impact, film tourism, Hollywood, and international film markets.
Frequently Asked Questions
What does the term "Global Hollywood" refer to?
"Global Hollywood" refers to the worldwide influence of American film and pop culture, encompassing not just production in California but the global flow, distribution, and consumption of Hollywood-style media products.
How has globalization impacted the South African film industry?
Globalization has led to increased international co-productions, the transfer of advanced filmmaking technologies to South Africa, and the positioning of the country as a competitive international film market.
What are the economic benefits of film production for South Africa?
Key benefits include increased foreign direct investment, job creation within the local creative sector, and the growth of "film tourism," where locations used in major movies attract visitors.
What is the role of co-productions in South African cinema?
Co-productions allow local filmmakers to leverage Hollywood’s success and resources to develop high-quality local content that can be marketed to a global audience.
What challenges does the South African film industry face in a global market?
While globalization brings investment, the industry must balance global influences with the need to maintain cultural authenticity and ensure that skills are effectively transferred to local professionals.
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- Difrine Madara (Autor:in), 2018, Appropriation of global influences to the South African film production, München, GRIN Verlag, https://www.grin.com/document/508253
