Extracto
Contents
Introduction
1. Short differentiation of B2B / B2C markets and the B2B branding question
2. Relationships within a network and the importance of trust and commitment
3. Supply Chain Management and the role of SME in a SC
4. Services in business markets – a new logic, benefits and challenges
5. New era of upcoming open innovation
Conclusion
List of References
Final del extracto de 18 páginas
- Citar trabajo
- Thomas Rosenberger (Autor), 2012, Business as Networks and the Relationship context, Supply Chain Management, Services for Business Markets and Open Innovation, Múnich, GRIN Verlag, https://www.grin.com/document/507925
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