Comeback of the German Lace and Embroidery Industry. Otto Dotzauer 2.0

Seminar Paper , 2019 , 15 Pages , Grade: 4.0

Business economics - Information Management

The personal motivation selecting this capstone project topic goes back to 2014. I visited Otto Dotzauer’s factory with my undergraduate study group in a small town in Saxony, South-East Germany. The company consists of an office and one factory hall which has a few types of machinery that operate in an old traditional way and with less automation.

Despite Meinels Stick and Designerspitzen Plauen GmbH, it is one of three companies in this region that preserves the German textile heritage. The products of Otto Dotzauer are considered as traditional craftsmanship.

Table of Contents

Otto Dotzauer 2.0 – Comeback of the German Lace and Embroidery Industry

INTRODUCTION
Background
History of the German Lace and Embroidery Industry

ANALYSIS OF THE CURRENT STATE
Company Purpose and Team
Product, Customer and Value Proposition
Go-to-Market Strategy
Financials

OTTO DOTZAUER 2.0
Problem
Market Opportunity, Trends and Competition
Growth Strategy
Product and Price Strategy
Customer Acquisition Strategy
Marketing Strategy
Sales and Distribution Strategy
Process and Team Strategy
Financials and Forecast

Bibliography

• Grade: 4.0
• Author: Friederike Berg (Author)
• Publication Year: 2019
• Pages: 15
• Catalog Number: V505687
• ISBN (eBook): 9783346070814
• ISBN (Book): 9783346070821
• Language: English
• Tags: comeback, german, lace, embroidery, industry, otto, dotzauer