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Managing of Global Business. Beiersdorf’s Intercultural Management

Name: Managing of Global Business. Beiersdorf’s Intercultural Management
Price: 17.95 EUR
Availability: InStock
Author: Sarah Runde
ISBN: 9783346038784

Term Paper, 2019

22 Pages, Grade: 2,0

Sarah Runde (Author)

Excerpt

1. Theories
1.1. High Context and Low Context by Edward Hall
1.2. Public Relations
1.2.1. Intercultural Public Relations

2. Research Results
2.1. About the Company Beiersdorf
2.2. History of the Company
2.2.1. International Development
2.3. Beiersdorf Intercultural Management
2.3.1. Employees
2.3.2. Intercultural Activities
2.4. Refinement of the Thesis

3. Discussion

4. Critical reflection

5. Conclusion

6. References

7. Image references

Excerpt out of 22 pages

Details

Title: Managing of Global Business. Beiersdorf’s Intercultural Management
College: Fresenius University of Applied Sciences Hamburg
Course: Intercultural Competence
Grade: 2,0
Author: Sarah Runde (Author)
Year: 2019
Pages: 22
Catalog Number: V501953
ISBN (eBook): 9783346038777
ISBN (Book): 9783346038784
Language: German
Keywords: Intercultural Management, Beiersdorf, Global Business

Quote paper: Sarah Runde (Author), 2019, Managing of Global Business. Beiersdorf’s Intercultural Management, Munich, GRIN Verlag, https://www.grin.com/document/501953

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