The German Beer Purity Law as a Marketing Tool

Essay , 2015 , 5 Pages , Grade: 1,0

Business economics - Business Management, Corporate Governance

In 2016 the existence of the German purity law for beer recorded its 500th anniversary. Taking into account the massive advertising campaigns around the German purity law, not only concerning the 500th anniversary, but also in everyday media, the questions arise, how this law, considering today’s technology improvements throughout the world, can still be an indicator for superior quality and why this law might also be seen as a clever Marketing Tool.

Inhaltsverzeichnis (Table of Contents)

• The German Beer Purity Law
• More of a Marketing Tool than a Sign of Quality
• The German Beer Purity Law is Nowadays Rather a Clever Marketing Tool, Than a Sign of Quality
• The German Beer Purity Law is Not Necessarily a Synonym for Purity
• The German Beer Purity Law Provides the Excellent Opportunity to Distinguish German Breweries from Their International Competitors

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This essay analyzes the German Beer Purity Law, examining its historical significance and its modern-day role as a marketing tool. The essay explores the law's impact on consumer perception, its influence on the production of beer, and its relevance in the global market.

• The history and evolution of the German Beer Purity Law
• The effectiveness of the law as a quality indicator for beer
• The role of the law in marketing and advertising strategies
• The impact of the law on consumer behavior and purchase decisions
• The future of the German Beer Purity Law in a globalized market

Zusammenfassung der Kapitel (Chapter Summaries)

• The essay begins by outlining the historical background of the German Beer Purity Law, highlighting its 500-year history and its significance in German legislation.
• It then dives into the main argument, challenging the notion that the purity law serves as a guarantee of quality in beer. It examines the perceived benefits of the law and analyzes how it is used as a marketing tool by German breweries.
• The essay explores the production processes of German breweries, demonstrating that the use of natural ingredients is not always a priority. It examines the use of additives and processing aids, suggesting that the purity law is not as restrictive as it is perceived to be.
• The essay concludes by discussing the international impact of the purity law and its role in promoting German beer abroad. It highlights the importance of advertising and lobbying efforts in maintaining the law's influence.

Schlüsselwörter (Keywords)

The primary keywords and focus topics of the essay are: German Beer Purity Law, quality, marketing, advertising, consumer perception, global market, production process, ingredients, additives, lobbying, brewery industry. The essay explores the historical and contemporary relevance of the law in relation to these key themes.

• College: (International University of Applied Sciences)
• Grade: 1,0
• Author: Marius Kaup (Author)
• Publication Year: 2015
• Pages: 5
• Catalog Number: V498845
• ISBN (eBook): 9783346022936
• ISBN (Book): 9783346022943
• Language: English
• Tags: Bier, Deutsches Reinheitsgebot, Purity Law, Marketing Tool