Analysis of the business and financial performance of Ryanair

Bachelor Thesis , 2011 , 32 Pages , Grade: 50%

Business economics - Accounting and Taxes

The aim of this research is to analyze the business and financial performance of Ryanair by focusing on financial and non-financial performance such as financial management, business strategy, future prospects and ways of achieving its objectives in its competitive environment from a stakeholder point of view.

In 1985, Ryanair was set up by the Ryan family with a share capital of just £1, and a staff of 25. The company launched its first route in July with daily flights from Waterford in the southeast of Ireland to London Gatwick. Since then, the company has grown considerably and became one of Europe’s largest low-fare airlines.

Inhaltsverzeichnis (Table of Contents)

• 1. INTRODUCTION.
• 1.1 PROJECT TOPIC AND SELECTED ORGANIZATION.
• 1.2 REASONS FOR CHOOSING THE TOPIC.
• 1.3 OBJECTIVES OF THE REPORT.
• 1.4 RESEARCH APPROACH.
• 2. INFORMATION GATHERING.
• 2.1 SOURCES USED AND REASONS.
• 2.2 METHODS OF INFORMATION COLLECTION.
• 2.3 CONSTRAINTS OF INFORMATION GATHERING.
• 2.4 ETHICAL ISSUES.
• 3. ACCOUNTING AND BUSINESS TECHNIQUES.
• 3.1 ACCOUNTING AND BUSINESS TECHNIQUES USED.
• 3.2 CONSTRAINTS OF ACCOUNTING AND BUSINESS TECHNIQUES.
• 4. ANALYSIS AND PRESENTATION.
• 4.1 COMPANY BACKGROUND.
• 4.2 REVENUE ANALYSIS.
• 4.2.1 GEOGRAPHICAL BREAKDOWN.
• 4.2.2 SEGMENTAL BREAKDOWN.
• 4.3 FINANCIAL PERFORMANCE ANALYSIS.
• 4.3.1 GROSS PROFIT ANALYSIS.
• 4.3.2 NET PROFIT ANALYSIS.
• 4.3.3 ANALYSIS OF OPERATING EXPENSES.
• 4.4 LIQUIDITY.
• 4.4.1 CURRENT RATIO.
• 4.4.2 CASH AND CASH EQUIVALENTS.
• 4.4.3 CASH FLOW FROM OPERATIONAL ACITIVITIES TO CURRENT LIABILITIES.
• 4.4.4 CASH FLOW ANALYSIS
• 4.5 RETURN.
• 4.5.1 RETURN ON CAPITAL EMPLOYED.
• 4.5.2 EBITDA.
• 4.6 CONTROL MEASURES.
• 4.6.1 RECEIVABLE DAYS.
• 4.6.2 PAYABLE DAYS.
• 4.6.3 TURNOVER PER EMPLOYEE.
• 4.6.4 PROFIT PER EMPLOYEE.
• 4.7 FINANCIAL RATIO.
• 4.7.1 GEARING RATIO.
• 4.7.2 INTEREST COVER.
• 4.7.3 EARNING PER SHARE.
• 4.8 SWOT ANALYSIS.
• 4.8.1 STRENGTHS
• 4.8.2 WEAKNESSES
• 4.8.3 OPPORTUNITIES.
• 4.8.4 THREATS.
• 4.9 PESTEL ANALYSIS.
• 4.9.1 POLITICAL.
• 4.9.2 ECONOMICAL.
• 4.9.3 SOCIAL.
• 4.9.4 TECHNOLOGICAL.
• 4.9.5 ENVIRONMENTAL.
• 4.9.6 LEGAL.

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

The primary goal of this report is to assess the financial and operational performance of Ryanair, a low-cost airline, over a three-year period. The analysis aims to provide insights into Ryanair's financial management, business strategy, future prospects, and the satisfaction of stakeholders. It examines how Ryanair manages its profitability, operates within a competitive environment, manages cash flow efficiently, and provides an adequate return to its stakeholders.

• Financial Performance Analysis
• Business Strategy and Competitive Environment
• Cash Flow Management
• Stakeholder Satisfaction and Profitability
• Operational Performance Measures

Zusammenfassung der Kapitel (Chapter Summaries)

• 1. INTRODUCTION. This chapter outlines the project topic, the selection of Ryanair as the focus organization, the reasons for choosing this topic, the report's objectives, and the research approach adopted.
• 2. INFORMATION GATHERING. This chapter discusses the sources of information used, methods of data collection, constraints encountered, and ethical considerations.
• 3. ACCOUNTING AND BUSINESS TECHNIQUES. This chapter delves into the accounting and business techniques employed in the analysis, as well as any limitations of those techniques.
• 4. ANALYSIS AND PRESENTATION. This chapter presents a comprehensive analysis of Ryanair's business and financial performance. It covers topics such as company background, revenue analysis, financial performance analysis, liquidity, return, control measures, financial ratios, a SWOT analysis, and a PESTEL analysis.

Schlüsselwörter (Keywords)

The primary keywords and focus topics of this report are: Ryanair, financial performance, business strategy, low-cost airlines, financial management, competitive environment, stakeholder satisfaction, profitability, cash flow management, operational performance measures, SWOT analysis, PESTEL analysis, financial ratios.

• College: Oxford Brookes University
• Grade: 50%
• Author: Salamun Adnan (Author)
• Publication Year: 2011
• Pages: 32
• Catalog Number: V477505
• ISBN (eBook): 9783668961586
• ISBN (Book): 9783668961593
• Language: English
• Tags: analysis, ryanair, financial analysis, business performance