The text deals about the event venue “Schloss Schönbrunn“, located in Vienna, Austria. The principal focus of the paper is the “Tagungszentrum”, the conference centre, of the building.
At first the paper describes the event venue itself. It will show a general description of the company and the building, where the conference centre positions itself on the market and to other competitors, its marketability, target groups and the current event portfolio. Afterwards the room layout and the facilities will be discussed.
Furthermore a SWOT-Analyses will demonstrate the strengths, weaknesses, opportunities and threats of the venue. Due to these findings the challenges of the Management will be discussed. The following aim is to find solutions for the difficulties.
Inhaltsverzeichnis (Table of Contents)
- 1. Introduction
- 2. General description
- 2.1. Marketability and competitors
- 2.2. Target Groups
- 2.3. Events portfolio
- 3. Description of the room layout
- 4. SWOT Analysis
- 4.1. Strengths and weaknesses
- 4.2. Management challenges
- 5. Solutions
- 6. Sources
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This case study analyzes the Schönbrunn Palace Conference Center in Vienna, Austria. The main objective is to provide a comprehensive overview of the venue, including its market position, target groups, event portfolio, and operational challenges. The study then aims to propose solutions to identified difficulties.
- Market analysis of the Schönbrunn Palace Conference Center
- Identification of target groups and their needs
- Assessment of the venue's strengths and weaknesses
- Analysis of management challenges
- Development of potential solutions
Zusammenfassung der Kapitel (Chapter Summaries)
1. Introduction: This introductory chapter sets the stage for the case study by introducing the Schönbrunn Palace Conference Center and its location in Vienna. It outlines the paper's scope, which includes a general description of the venue, its market positioning, target groups, event portfolio, and a SWOT analysis to identify management challenges and potential solutions. The chapter establishes the framework for the subsequent in-depth analysis of the conference center's operations and challenges.
2. General description: This chapter provides a detailed overview of the Schönbrunn Palace Conference Center. It traces the historical background of Schönbrunn Palace, highlighting its UNESCO World Heritage status and architectural significance. The chapter details the location and function of the conference center within the palace complex. A key aspect covered is the center's operational structure, its relationship with the Schloss Schönbrunn Kultur- und Betriebsges.m.b.H., and its role within the broader context of the palace's other attractions. The chapter also describes the conference center's facilities, including the size, layout, and equipment of its various rooms, indicating their suitability for diverse events.
2.1. Marketability and competitors: This section focuses on the competitive landscape faced by the Schönbrunn Palace Conference Center. The Palais Events company in Vienna is identified as a major competitor, with a comparison made between their respective facilities, locations, and event capacities. The analysis considers both the advantages and disadvantages of each venue, specifically looking at aspects like location accessibility, parking, and overall event space. The broader competitive market is also discussed, mentioning other museums and historical event locations in Vienna that offer similar services.
2.2. Target Groups: This section identifies the diverse target groups the Schönbrunn Palace Conference Center caters to. It highlights the center's ability to host various events, ranging from corporate events and product launches to weddings and private celebrations. The chapter explains the specific facilities and services offered for different event types, such as the use of the "Weißgoldzimmer" for weddings. The differing needs of corporate clients versus private individuals are implied but not explicitly outlined.
2.3. Events portfolio: This section details the wide range of events hosted at the Schönbrunn Palace Conference Center. The discussion encompasses the versatility of the venue's facilities and its suitability for various event types, including congresses, medical symposiums, corporate events, and incentives. The chapter also references data from the Vienna Convention Bureau (VCB) to illustrate the scale of events held at the conference center, indicating a significant number of symposiums and congresses with substantial participant numbers.
3. Description of the room layout: This chapter provides a precise description of the conference center's layout, detailing the number and size of its available rooms. It provides specific information on room capacity, ranging from smaller rooms suitable for intimate gatherings to larger rooms capable of accommodating significant events. The detailed description establishes a clear understanding of the space's flexibility and its capacity to host events of varying scales.
Schlüsselwörter (Keywords)
Schönbrunn Palace, Conference Center, Event Venue, Vienna, Austria, Market Analysis, Competitor Analysis, Target Groups, Event Portfolio, SWOT Analysis, Venue Management, Historical Venue, Corporate Events, Weddings, Congresses, Symposiums.
Schönbrunn Palace Conference Center Case Study: FAQ
What is the purpose of this case study?
This case study provides a comprehensive analysis of the Schönbrunn Palace Conference Center in Vienna, Austria. Its main objective is to offer a detailed overview of the venue, encompassing its market position, target groups, event portfolio, and operational challenges, ultimately proposing solutions to identified issues.
What topics are covered in the case study?
The case study covers a wide range of topics, including a general description of the conference center, its marketability and competitors (specifically comparing it to Palais Events), its target groups and their needs, its event portfolio, a detailed description of the room layout, and a SWOT analysis to identify strengths, weaknesses, and management challenges. It also includes proposed solutions to the identified challenges.
What is the scope of the market analysis?
The market analysis examines the Schönbrunn Palace Conference Center's competitive landscape, comparing it to similar venues in Vienna, particularly Palais Events. The analysis considers factors such as location, accessibility, parking, and overall event space capacity to assess its market position and competitive advantages/disadvantages.
Who are the target groups of the Schönbrunn Palace Conference Center?
The conference center caters to a diverse range of target groups, including corporate clients for events such as product launches and conferences, and private individuals hosting weddings and private celebrations. The study highlights the center's adaptability to different event types and the specific services offered for each.
What kind of events does the Schönbrunn Palace Conference Center host?
The Schönbrunn Palace Conference Center hosts a diverse portfolio of events, encompassing congresses, medical symposiums, corporate events, incentives, weddings, and private celebrations. The case study uses data from the Vienna Convention Bureau (VCB) to illustrate the scale and frequency of these events, specifically mentioning the considerable number of symposiums and congresses held at the venue.
What information is provided about the room layout?
The case study provides a detailed description of the conference center's room layout, specifying the number and size of available rooms and their capacities. This information clarifies the venue's flexibility in accommodating events of varying scales, from intimate gatherings to large-scale events.
What is included in the SWOT analysis?
The SWOT analysis assesses the Schönbrunn Palace Conference Center's strengths and weaknesses, and identifies key management challenges. This analysis forms the basis for proposing solutions to improve the venue's operations and overall performance.
What solutions are proposed in the case study?
While the specific proposed solutions aren't detailed in the provided preview, the case study indicates that potential solutions to the identified management challenges are developed and presented.
What sources are referenced in the case study?
The case study references the Vienna Convention Bureau (VCB) to support data on the scale of events held at the conference center. A dedicated chapter (Chapter 6) lists all sources used.
Where can I find more information about the Schönbrunn Palace Conference Center?
Further details can be obtained by accessing the full case study. The provided preview serves as a comprehensive overview of its content.
- Quote paper
- Ines Müller (Author), 2014, Analysis of the Tageszentrum of Schloss Schönbrunn in Vienna, Munich, GRIN Verlag, https://www.grin.com/document/460789
