The aim of this case study is to identify impacts and challenges of an omni-channel business model on the retail supply chain. Based on this, recommendations and possible solutions will be presented which the retail should adapt along its supply chain in order to respond to the identified challenges.
Table of Contents
Table of Contents
Table of Abbreviations
List of Illustrations
List of Tables
1 Introduction
1.1 Issue Statement
1.2 Goal and Approach
2 Case Description
2.1 Omni-Channel and Omni-Channel Services
2.2 Traditional Supply Chain versus Omni-Channel Supply Chain
2.3 Impacts and Challenges on the Omni-Channel Supply Chain
3 Solution Approach
4 Conclusion and Critical Reflection
Bibliography
Appendix
Appendix A: Example of an Omni-Channel Customer Experience
Appendix B: Gartner Analytic Ascendancy Model
Appendix C: Solution Table
Table of Abbreviations
Abbildung in dieser Leseprobe nicht enthalten
List of Illustrations
Figure 1: Different Channel Strategies
Figure 2: Traditional Supply Chain
Figure 3: Omni-Channel Supply Chain
Figure 4: Distributed Order Management
List of Tables
Abbildung in dieser Leseprobe nicht enthalten
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