If you are an engineer with a great idea and if you have the wish to develop this idea to a great business opportunity, this thesis might be for you. Also, this work can help, if you like to develop a new business and profit center within your company as intrapreneurship task or if you need to develop a new business unit, because it summarizes basic, essential and modern business tools to start your business with.
The starting point in my case is an excellent multi-million diamond technology which business shall be diversified. A sustainable business unit and profit center within Fraunhofer in East Lansing and Michigan State University as non-profit organizations shall be established. Starting from an idea generation by using mind-maps the identified ideas will be successively analyzed and developed to business opportunities till a business plan in form of a lean business plan canvas is designed.
This work also considers challenges a medical device development typical faces. Market research was applied and typical market research phases and their activities are explained. Modern business approaches are introduced and motivate to fresh up the way engineering research is currently done.
Inhaltsverzeichnis (Table of Contents)
- Introduction:
- Literature Review:
- Research design & methodology:
- Findings / results:
- Analysis, discussion, interpretation:
- Conclusions:
- Recommendations:
- Bibliography & References
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This thesis aims to develop a sustainable business model for a new business unit specializing in diamond technology. The focus is on establishing a profitable and scalable venture within the Fraunhofer Center for Coatings and Diamond Technologies USA and Michigan State University, leveraging existing expertise and research in diamond materials. The primary objective is to transform promising research results into commercially viable products, expanding the scope of diamond applications into strategic economic sectors with high growth potential.
- Developing a sustainable business model for diamond technology.
- Analyzing and identifying promising applications for diamond technology.
- Conducting market research to assess the feasibility and profitability of potential business ventures.
- Establishing a business plan and strategic positioning for the new business unit.
- Exploring the role of intrapreneurship and leveraging existing resources within a non-profit organization.
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter introduces the context of the thesis, outlining the challenge of establishing a thriving business unit in diamond technology within a non-profit environment. It discusses the history of diamond research, highlighting the challenges and opportunities associated with developing large-scale, high-quality single-crystal diamond substrates. The chapter also explores relevant theories of innovation and the potential applications of diamond technology, emphasizing its potential in fields such as high-power devices for electric cars and biomedical technology.
- Literature Review: This chapter presents a review of relevant literature on strategic management and marketing tools applicable to establishing a new business field within an organization. It covers classical tools such as SWOT and PESTLE analysis, the BCG matrix, Porter's Five Forces, and value curve competitor analysis. The chapter focuses on the SWOT analysis, examining its strengths, weaknesses, opportunities, and threats. It also delves into the development of the TOWS matrix as an extension of the SWOT analysis and its application in strategic planning.
Schlüsselwörter (Keywords)
This work focuses on the development of a sustainable business model for diamond technology, exploring the potential applications and market opportunities for this unique material. Key themes include intrapreneurship, strategic management, market research, SWOT analysis, BCG matrix, Porter's Five Forces, value curve competitor analysis, TOWS matrix, and commercialization of research results.
- Quote paper
- Tom Zimmermann (Author), 2018, Business unit development as intrapreneurship task at MSU and FhG CCD, Munich, GRIN Verlag, https://www.grin.com/document/450926
