travel2change. Development Plan for micro tourism business

Term Paper , 2018 , 24 Pages , Grade: 1

Tourism - Miscellaneous

Hawaii is a destination that is highly affected by mass tourism with almost 9 million visits in 2016 and therefore tourism is one of the main contributors to the local economy. One of the main Tourism resources in Hawaii is its unique Flora and Fauna. Unfortunately, the large number of tourists visiting Hawaii every year lead to more and more degradation of the environment. It is estimated that about 60 % of the animal and plant species are considered endangered. Furthermore, the relationship between the locals towards tourists is quite tense and a lot of Hawaiians have a negative attitude towards tourists. Reasons for that are that too many tourists can lead to the loss of sense of place, in other words, people feel alien in their own home. Furthermore, mass tourism leads to increased land and living prices and other financial pressures which the local people cannot afford anymore.

Table of Contents

1. Introduction

2. Methodology

3. Current Situational Analysis
3.1. The Destination
3.2. Resources
3.3. Main Tourist Groups
3.4. Pull factors
3.5. Local Tourism Industry
3.6. Competitors
3.7. Main actors and Potential partners
3.8. Competition from other destinations
3.9. Products and services offered by the company
3.10. Distribution Channels
3.11. The company’s structure and number of employees
3.12. The company`s brand and image
3.13. Market Gaps

4. Development Plan
4.1. SWOT-Analysis
4.2. Development Goals and Company’s Vision
4.3. Smart Goals of travel2change
Broad Goal:
Specific:
Measurable:
Attainable:
Realistic:
Timely:
4.4. Modified Product
4.5. New Product
4.6. Target Group
4.7. Distribution and Marketing Channels
4.8. Further Requirements

5. Conclusion

• College: University of Dalarna
• Grade: 1
• Author: Stefan Pöll (Author)
• Publication Year: 2018
• Pages: 24
• Catalog Number: V449006
• ISBN (eBook): 9783668844094
• ISBN (Book): 9783668844100
• Language: English
• Tags: Development Plan, micro tourism business, tourism, Business, Development, SWOT, Destination, Smart Goals, Hawaii, Tourism Industry, Market Gaps, Target Group