Analysing the Strengths, Weaknesses, Opportunities and Threats of the Hamburg Bid for the 2024 Olympic Games

Bachelor Thesis , 2016 , 53 Pages , Grade: 1,3

Sport - Sport Economics, Sport Management

This research examines the failed Hamburg bid for the 2024 summer Olympic Games. Specifically, this research seeks to evaluate the rationales of the German Olympic Sports Confederation (DOSB) and Hamburg for bidding for Olympic Games, of DOSB delegates for selecting Hamburg as a candidate city, to determine the influence of previous failed bids on the bidding process, and to analyse the strengths, weaknesses, opportunities and threats of the Hamburg bid. In doing so, a qualitative thematic content analysis is used to evaluate data from a range of sources, including media reports, bid documents, external reports and notes taken by the researcher at presentations about the bid by city officials in Hamburg.

Table of Contents

Abstract

Table of Contents

1. Introduction
The Hamburg bid for the Olympic Games
Relevance
Objective
Problem Statement
Research Questions
Methodology
Limitations

2. Literature review
Legacy
The economics of staging Olympic Games
The impact of Olympic Games on host cities
The risks of staging Olympic Games
Evidence from the London 2012 Olympic Games

3. Methodology
Paradigm
Epistemology and Ontology
Data collection
Data analysis
Research quality
Ethical considerations
Limitations

4. Findings
Why did Hamburg and the DOSB want to apply for the summer Olympic Games 2024?
How have previous applications for Olympic events influenced the DOSB’s selection factors?
Why did the DOSB choose Hamburg over Berlin and which risks did they take in doing so?
What were the strengths, weaknesses, opportunities and threats of the Hamburg bid?

5. Conclusion

Reference list

Appendix
Research Progress Report

• College: Loughborough University
• Grade: 1,3
• Author: David Metcalf (Author)
• Publication Year: 2016
• Pages: 53
• Catalog Number: V448610
• ISBN (eBook): 9783668843431
• ISBN (Book): 9783668843448
• Language: English
• Tags: analysing, strengths, weaknesses, opportunities, threats, hamburg, olympic, games