Bee-sure AG. A Digital Insurance Company with payback revolutionizing the insurance market

Business Plan

Term Paper (Advanced seminar) , 2017 , 44 Pages , Grade: 1,7

Business economics - Company formation, Business Plans

This work contains an entire business plan of the start-up-company Bee-sure AG including the financial forecast for the first five years and the further plans for development. The company's headquarter is planned to be in Cologne, Germany and the legal form will be an insurance corporation (AG). After founding, the company will apply for a property & casualty (P&C) insurance license in Germany at the Federal Financial Supervisory Authority (BaFin). Bee-sure AG will be an entirely new type of insurance company in Germany. By combining high technology with efficiency and transparency Bee-sure will be the first fully digitalized insurance company, meaning completely without paperwork. By this way an insurance experience is created that is very fast both in the process of applying and the process of claims handling. In addition, the products will be more individual and flexible but still very affordable.

Table of contents

Executive Summary

Table of contents

List of abbreviations

List of figures

List of tables

1 Introduction
1.1 Problem and objective
1.2 Scope of work

2 Company Description

3 Vision & Mission
3.1 Vision
3.2 Mission

4 Product & Service Description
4.1 Products
4.1.1 Living
4.1.2 Liability
4.1.3 Disability
4.1.4 Situational insurance products
4.2 Service offerings
4.2.1 Living service offerings
4.2.2 Disability service offerings
4.2.3 Additional services

5 Industry Analysis
5.1 Industry overview
5.2 Barriers to entry the market
5.3 External influencing factors (PEST analysis)
5.3.1 Political factors
5.3.2 Economic factors
5.3.3 Social factors
5.3.4 Technological factors

6 Marketingplan
6.1 Social Media Marketing
6.2 Referral Marketing
6.3 Cross-selling with predictive Marketing

7 Sales Plan

8 Competitive Analysis
8.1 Competitor Overview
8.2 Competitor Analysis (SWOT-Analysis)
8.2.1 Strengths
8.2.2 Weaknesses
8.2.3 Opportunities
8.2.4 Threats

9 Operations Plan
9.1 Location and Infrastructure
9.2 Policy administration and claims handling
9.3 Operational team

10 Management Team

11 Financial Plan
11.1 Financial Summary
11.2 Current Ownership Summary
11.3 Funding Request / Terms of Investment
11.4 Sources and uses of funds
11.4.1 Sources of funds
11.4.2 Uses of funds
11.5 Exit Strategy
11.5.1 Management-Buy-Out / new long term investor
11.5.2 Takeover by a competitor
11.6 Projected Financial Statements
11.6.1 Costs before start of operations
11.6.2 Financial assumptions
11.6.3 Projected profit and loss statements

12 Conclusion and Outlook

References

ITM - Integral Total Management

• College: University of applied sciences, Cologne
• Grade: 1,7
• Author: Erik Somssich (Author)
• Publication Year: 2017
• Pages: 44
• Catalog Number: V437735
• ISBN (eBook): 9783668784994
• ISBN (Book): 9783668785007
• Language: English
• Tags: Versicherung, Versicherungen, Insurance, Digitization, Digitalisierung, Digital Insurance, Versicherungswirtschaft, Digitaler Versicherer, Business Plan, Start-up, Founding, Entrepreneurship, P&C, Insurance market, Payback